Cookie Policy
Effective Date: March, 2025
1.0 — Background
2.0 — What are cookies?
3.0 — How we use cookies
4.0 — How are cookies used for advertising purposes?
5.0 — Managing cookies through your web browser
6.0 — How do I reject and delete cookies?
7.0 — Contact Us
1.0 Background
This Cookie policy is drawn up by Simpli.fi Holdings, LLC having its principal place of business at 128 East Exchange Avenue, Suite 700, Fort Worth, TX 76164 USA, USA. It is made available to you for information purposes only.
2.0 What are cookies?
A cookie is a tiny data file, which is stored on your computer within the web browser, when certain web pages are visited. A cookie does not contain or collect information in isolation, but when read by a server via a web browser; it can give information to facilitate a more user-friendly service such as detecting errors. A cookie will not harm your computer and no personally identifiable information is stored from the use of this site. For more information on how cookies are used on this site, please see How We Use Cookies
To use our website fully, you will need to have cookies enabled. If you do not wish to enable cookies, you can still browse the site; however certain features of the site may be limited. Most web browsers have cookies automatically enabled; however, see Managing Cookies where you can find out how you can check your cookie settings. If you make no changes to the standard settings, then please be aware that you accept the browsers standard settings and accept that cookies are active. If you do not wish to accept this, then please change your browser settings and limit or deactivate cookies.
This information is outlined as part of our efforts to comply with recent legislation and to ensure that we are open, honest and clear about user privacy. Please refer to our Privacy Policy for more information.
3.0 How we use cookies
You may notice the presence of different types of cookies generated on your visit to this website. We use the following types of cookies:
Targeting Cookies:
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies:
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies:
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Strictly Necessary Cookies:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
For more information about Simplifi Cookies, see the charts below:
Cookies Set on the Simplifi Website:
| Type of Cookie | Who Serves Them | Duration Period (Days) | How to Block Them |
| Targeting Cookies | Simplifi, Yahoo, Smart Ad Server, IntentIQ, StickyAdsTV, LiveRamp, AppNexus, TheTradeDesk, Rubicon Project, Google, LoopMe, Amazon, LinkedIn, Pubmatic, Microsoft, Exelate, Smaato, CloudFoundry, Bidtellect, Rakuten, Bombora, Lotame, Aggregate Knowledge, Sharethrough, TripleLift, Arbor Technologies, Warmly, IPONWEB, OutBrain, TapAd
| One month to one year | You may disable these cookies via your browser settings as described below in Section 5. |
| Performance Cookies | Simplifi, Zoominfo | A few seconds to one year | You may disable these cookies via your browser settings as described below in Section 5. |
| Functional Cookies | Simplifi, Vimeo, Microsoft Clarity, CloudFoundry | 6 days to one year | You may disable these cookies via your browser settings as described below in Section 5. |
| Strictly Necessary Cookies | Simpli.fi, Zoominfo | 1 year | You may disable these cookies via your browser settings as described below in Section 5. However, doing so may cause elements of our website to not function as intended. |
Cookies Used in Relation to Simplifi Services:
| Cookie Server | Purpose | How to Disable |
| Hubspot / Hubspot Forms | We use Hubspot for email marketing communications. You must complete a contact form in order for tracking to occur. | Click here for more details. |
| Double Click Bid Manager | We use Double Click Bid Manager to assist with our Simpli.fi Marketing Campaigns. | Click here for more details. |
| Google Dynamic Remarketing | We use Google Dynamic Remarketing to assist with our Simpli.fi Marketing Campaigns. | Click here for more details. |
| Facebook Impressions | We use Facebook Impressions to assist with our Simpli.fi Facebook Campaigns. | Click here for more details. |
| Facebook Connect | This is only activated if clicked on and redirects to our Facebook page. | Click here for more details. |
| Twitter Button/Syndication | This is only activated if clicked on and redirects to our Twitter page. | Click here for more details.If you prefer, you can opt out of interest-based advertising by unchecking Personalize Ads in your Personalization and Data settings, available here or through the DAA’s consumer choice tool here. For general help visit help.twitter.com
|
| Google+ Platform | This is only activated if clicked on and redirects to our Google+ page. | For Native formats Click here for more details. For Image formats Click here for more details.
|
| LinkedinWidgets | This is only activated if clicked on and redirects to our Linkedin page. | For additional information on Linkedin tracking visit these links: Opt Out Ad Preferences For general information visit https://www.linkedin.com/help/linkedin
|
| Trustee Seal | This is only activated if clicked on and redirects to our Truste proof of certificate site.
| Click here for more details. |
| Simpli.fi tracking cookie | We use the cookie to target users with ads.
| Click here to opt out. |
| LiveRamp ID | Simpli.fi uses LiveRamp’s universal identifier that is tied to devices in the LiveRamp Identity Graph. | Click here for more details. |
4.0 How are cookies used for advertising purposes?
Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.
We do use cookies to create a profile of your browsing behavior on third-party sites and we do use aggregate data from third parties to show you relevant, interest-based advertising. We do not provide any personal information that we collect to advertisers. You can opt out of off-site and third-party-informed advertising by adjusting your cookie settings. Opting out will not remove advertising from the pages you visit, but, instead, opting out will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.
5.0 Managing cookies through your web browser
If you do not know the type and version of the web browser you use to access the Internet, click on ‘Help’ at the top of your browser window, then click ‘About’. The relevant information you require will then be shown.
Internet Explorer
Click on the ‘Tools’ option at the top of your browser window and select ‘Internet options’, then click on the ‘Privacy’ tab. Ensure that your Privacy level is set to Medium or below, which will then enable cookies in your browser. Settings above Medium will disable cookies.
Google Chrome (Latest version)
Click on the spanner icon at the top right of your browser window and select ‘Settings’. Click ‘Show advanced settings’ at the bottom and locate the ‘Privacy’ section. Click ‘Content settings’ and within the cookies section at the top, select ‘allow local data to be set’ to enables cookies. To disable cookies please check the ‘Block sites from setting any data’, ‘Block third-party cookies and site data’ and ‘Clear cookies and other site and plug-in data when I close my browser’ options.
Mozilla Firefox
Click on ‘Tools’ at the top of your browser window and select Options. Next, select the Privacy icon at the top of the overlay that appears. Check the ‘Accept cookies from sites’ option to enable cookies. If you wish to disable cookies, please uncheck this box.
Safari
Click on the cog icon located top right of your browser window and select ‘Preferences’. Click on the ‘Privacy’ icon at the top of the overlay that appears. Check the option that says ‘Block third-party and advertising cookies’. If you wish to completely disable cookies, please check the ‘Never’ box.
6.0 How do I reject and delete cookies?
You can choose to reject or block all or specific types of cookies set by virtue of your visit to our website by clicking on the cookie preferences on our website(s). You can change your preferences for our website and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our websites but some of the functions may not work correctly. You may also visit http://www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.
We adhere to the Self-Regulatory Principles for Online Behavioral Advertising and participate in the opt-out programs established by the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance.
7.0 Contact Us
If you have any questions or comments regarding our Cookie Policy, please contact us as described below.
Simpli.fi Holdings, LLC
128 East Exchange Avenue, Suite 700
Fort Worth, TX 76164 USA
For EU Inquiries:
Data Protection Officer
c/o Henrik Duedahl Høyer, DPO
Simplifi Europe IVS (designated EU representative)
Ellingevej 17
5550 Langeskov
Or by email at privacy@simpli.fi.