Advertising Week NYC 2023: Driving the Transition from Linear TV to CTV
A Moderated Discussion Around Bridging the Worlds of Linear TV and Connected TV With Frost Prioleau, Maya Simonian & Lee Doyle
Last month, Simpli.fi hosted a discussion at Advertising Week New York about the ongoing transition of dollars from linear TV to connected TV (CTV) advertising. Our CEO, Frost Prioleau, was joined by two of the brightest minds in the industry:
- Maya Simonian, EVP of TouchPoint Integrated Communications
- Lee Doyle, EVP of Empower Media
Maya and Lee each shared their insights with extensive backgrounds across traditional and digital media buying. Come hear from these experts as they touch on important topics within the TV advertising landscape such as planning, targeting, and measurement–and all the current benefits and challenges that come with these.
Experience the Best of Both Worlds
Come learn more about Simpli.fi's ZTV solution, a connected TV advertising product built to make digital buying seamless for traditional media buyers.
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