Programmatic Strategy

CTV Solution Handbook: The Small Business and Agency Marketing Guide

Dive into the world of Connected TV (CTV) advertising with Simpli.fi’s CTV Solution Handbook, crafted specifically for small businesses and agencies. This guide is your key to unlocking the full potential of advertising on your CTV campaigns, making it straightforward, cost-effective, and impactful. Simpli.fi offers a variety of tools and insights to guide you through every step of the CTV campaign process. From the basics of planning and creating ads to the strategic focuses of measuring success, this handbook will explore how Simpli.fi’s guide can streamline your entry into CTV advertising, ensuring your campaigns hit the mark every time.

 

ESSENTIAL GUIDE FOR MEDIA PLANNERS

Starting with audience selection, the CTV Solution Handbook discusses tools like the TV Ad Insights Dashboard and the Estimations Tool to simplify your planning stages, making efficient use of your resources. Simpli.fi doesn’t stop there; it goes through the innovative targeting options such as ZTV targeting and Linear TV Subscriber Exclusion. These features help you reach your ideal audience without wasting budget on unnecessary data costs. We take a look at our AI Video Generator, going through the simple steps to create ads in minutes and letting the technology do its magic, perfect for quick and easy installations. Lastly, the guide covers the importance of measuring your campaign’s impact, offering tools to track both online and offline actions, allowing you to see the real-world effects of your advertising efforts.

For media planners navigating the promising avenue of CTV advertising, Simpli.fi’s CTV Solution Handbook offers a foundational reference point. It breaks down complex concepts into manageable steps, ensuring your campaigns can effectively engage with and benefit from the advanced capabilities of CTV advertising. With this guide, Simpli.fi aims to empower small businesses and agencies with the knowledge and tools needed to launch successful CTV campaigns that resonate with their target audiences.

Ready to see your campaigns on CTV?
Download your copy of the “CTV Solution Handbook” today and embark on a journey guided by industry insight and expertise.

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