Jack Sperco Among Business Insider's AdTech Rising Stars
Simpli.fi is proud to announce Jack Sperco’s recent nomination as one of Business Insider’s Rising Stars in AdTech. Sperco’s remarkable journey at Simpli.fi commenced as an intern in 2013 and has culminated in his oversight of the firm’s political ad business. Leading a 13-person team focused on political, e-commerce, and direct-response advertisers, Sperco’s ascent embodies dedication and expertise.
When speaking to Sperco about the award recognition, he said, “The Omnichannel team at Simpli.fi has provided me with the opportunity to collaborate with the best talent within our company. Working in highly dynamic environments such as paid search, paid social, political, and performance verticals, our team’s extensive expertise enables us to offer clients a true omnichannel experience. With our deep knowledge of our best-in-class platform and mastery of other key digital channels, we are uniquely positioned to deliver excellent service to our clients.” The recognition of our own Sperco on Business Insider’s prestigious list serves as a testament to the exceptional talent thriving within our team.
The rigorous selection process for the Rising Stars of AdTech award has highlighted exceptional individuals for this nomination list. Sperco’s influence in the political advertising realm is particularly noteworthy, as he adeptly collaborates with data firms to aid political advertisers in targeting diverse audiences across multiple channels within Simpli.fi. Under his stewardship, the political business at Simpli.fi has flourished, experiencing a staggering growth of 250%. Notably, Sperco has established new benchmarks for political ad spend, specifically empowering political candidates to effectively pinpoint and engage audiences across various channels.
Sperco’s recognition as one of Business Insider’s Rising Stars of AdTech not only spotlights his achievements but also serves as a source of pride for Simpli.fi and its commitment to fostering industry-leading talent. His innovative strides within the political advertising sphere underscore the impactful contributions of the honorees on this prestigious list.
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