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March Recap: CTV Series, Hybrid Shopping, Political CTV, & Solving DSP Challenges

As we move into April, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.

MARCH’S TOP BLOG POSTS

SIMPLI.FI CTV SPOTLIGHT SERIES:

  1. Taking Connected TV Advertising to the Next Level With Intent-Based Targeting Options
  2. Explore the Possibilities Across Any Vertical with Connected TV
  3. How Addressable Programmatic Enhances CTV Advertising
  4. Simpli.fi CTV Spotlight: Advanced CTV Attribution — Where Targeting Meets Quantifiable Results

This four-part series highlights Simpli.fi CTV offering. The first article explains the intent-based targeting options available to our advertisers. The second post discusses how to take our targeting methods and apply them to any vertical. The third section then focuses on our addressable programmatic solutions and how to use them with CTV advertising. And in our fourth topic, we showed how our in-house report center meets our advertisers’ analytics and attribution needs.

WORLD-CLASS MEDIA BUYING CAPABILITIES FOR PROGRAMMATIC & BEYOND
Read to know more on what makes Simpli.fi an exceptional partner for your media buying needs. With our precise targeting, unmatched reporting, and world-class service, we make media buying easy and effective.

HOW ADVERTISERS SHOULD ADAPT TO THE SURGE IN HYBRID SHOPPING
Learn how Simpli.fi‘s online & offline capabilities help advertisers with the rise in hybrid shoppers taking their experiences to a mix of online and in-store.

POLITICAL CTV: SIMPLI.FI’S SOLUTION FOR REACHING AUDIENCES WITH CONNECTED TV
See how Simpli.fi helps political advertisers reach their desired audiences with connected TV advertising. With our industry-leading match rate, data partnerships, and unmatched attribution, our advertisers succeed with political CTV.

SIMPLI.FI’S ADDRESSABLE SOLUTIONS EASE COMMON DEMAND-SIDE PLATFORM CHALLENGES
Learn how Simpli.fi’s addressability solutions solve challenges commonly seen across demand-side platforms. We provide massive reach and superior performance on fewer impressions. All that, and more, backed by the power of granular, element-level insights.

 

SIMPLI.FI IN THE NEWS

CTV’S TICKET TO MARCH MADNESS ADVERTISING
(MarTech)
Check out this blog post where we’re sharing commentary from Simpli.fi‘s SVP of Marketing, Ryan Horn, who weighs in on the continued growth and adoption of streaming. Ryan notes how the number of fans who stream sports is still rising greatly and how CTV gives advertisers even more opportunities around the NCAA Basketball Tournament.

SIMPLI.FI’S POLITICAL AD TOOL MIXES DATA SETS FOR IMPROVED MATCH RATES
(StreetFight)
“Every year, political advertising gets more digital. The 2020 election was the first major election year when CTV advertising was used significantly by political advertisers to target their audiences,” Prioleau says. This isn’t the first time Simpli.fi has gotten involved in political advertising. The programmatic advertising firm has been touting localized programmatic as an untapped opportunity for political marketers since at least 2018.

NCAA BASKETBALL TOURNAMENT: ADVERTISERS’ BIG SHOT AT REACHING THEIR AUDIENCE
(Toolbox)
The ongoing NCAA Basketball Tournament offers advertisers huge opportunities to get in front of their target audience, especially on streaming platforms. Here, Ryan Horn, SVP of Marketing, Simpli.fi, discusses how advertisers can use the right approach to reach their target audience.

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