Simpli.fi Earns Finalist Honors in the 2025 AdExchanger Awards
Simpli.fi Delivered Measurable Client Growth for Ankin Law with “Most Innovative Use of CTV Technology”
FORT WORTH, Texas, Sept. 16, 2025 — Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced it has been named a finalist for “Most Innovative Use of CTV Technology” in the 2025 AdExchanger Awards, a prestigious industry recognition of excellence in digital marketing and advertising.
The award highlights Simpli.fi’s collaboration with Ankin Law, where the team leveraged Connected TV (CTV) and cross-device tactics to drive measurable growth for the Chicago-based firm. The campaign delivered more than 12 million impressions and reached 1.2 million unique individuals across 300+ ZIP codes in the greater Chicago area.
“Being named a finalist by AdExchanger underscores our focus on accountable, audience-first CTV,” said Cali Tran, CEO of Simpli.fi. “We help partners tell better stories, reach households with precision, and connect every impression to a measurable outcome. As CTV becomes a dominant channel, Simpli.fi is raising the bar for how TV is planned, bought, and measured.”
The campaign combined three core capabilities within Simpli.fi’s platform:
- Addressable Geo-Fencing and CRM Targeting to reach qualified households based on income, location, and first-party data, delivering tailored creative across connected devices within each home.
- Sequential Messaging and Site Retargeting to re-engage people previously exposed to ads and move them through the purchase funnel.
- Keyword Contextual Search Retargeting to reach individuals actively researching legal services or related content.
This approach helped Ankin Law strengthen its presence in a competitive legal market and efficiently grow its client pipeline.
“Every year, more law firms from outside Chicago open offices in our city. Thanks to our partners at Simpli.fi, we are able to programmatically target our desired audience, drive calls and clicks to our website, and convert more leads into clients year over year – despite the increased competition,” said Eric Revels, Director of Marketing at Ankin Law.
The 2025 AdExchanger Awards spotlight achievements in digital marketing and advertising, recognizing excellence across the advertising technology landscape by honoring companies, agencies, and publishers that create innovative technologies and lead breakthrough campaigns.
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
Media Contact
simpli.fi@allisonworldwide.com
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