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Simpli.fi Earns Top Spot for Demand-Side Platforms on G2’s 2024 Best Software Awards

FORT WORTH, Texas — Feb. 6, 2024 – Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced today that it has earned a spot on G2’s 2024 Best Software Awards as both the top-ranked demand-side platform (DSP) and one of the top-ranked marketing and advertising software companies.

In the past quarter alone, Simpli.fi received 55 G2 badges across 96 market reports, further highlighting the award-winning feedback from our customers. These reports cover the following categories: demand-side platform (DSP), data management platform (DMP), mobile advertising, video advertising, display advertising, native advertising, and cross-channel advertising.

Driven by authentic peer reviews, Simpli.fi’s customers provided feedback via G2 about our advertising platform, which led to a top 25 ranking for best software in marketing & advertising, as well as being the top-ranked demand-side platform (DSP) for the year. “We’re honored and thrilled to receive this recognition from our customers via G2,” said Jeaneen Andrews-Feldman, Chief Marketing Officer at Simpli.fi. “This recognition highlights Simpli.fi’s focus on our clients, providing the advertising solutions that enable them to excel and connect with their customers in meaningful ways. Being named the top-ranked DSP for programmatic advertising exemplifies our commitment to servicing our customers in a manner that they have come to know and rely on.”

As the world’s largest software marketplace, G2 attracts more than 90 million buyers to its peer-review site each year – more than any other B2B marketplace in existence today. “B2B software buyers, just like consumers, start their purchasing journey with research,” said Sara Rossio, Chief Product Officer at G2. “Congratulations to the less than 1% of vendors listed on G2 who made one of our lists this year, achieving recognition driven by verified data rooted in the source that truly matters — authentic customer voice.”

For more information about Simpli.fi’s industry-leading programmatic solutions and advanced attribution capabilities, please fill out the form to connect with one of our team members.

About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.

Media Contact
simpli.fi@allisonworldwide.com

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