Simpli.fi Strengthens Leadership Team with Proven Leaders to Drive Innovation and Scalable Growth
New Leaders Will Accelerate Go-to-Market Execution and Boost Platform Expansion Under CEO Cali Tran
FORT WORTH, TX, October 1, 2025 – Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, has strengthened its executive team with the appointments of Michael Schoen as Chief Product and Technology Officer (CPTO) and Susan Rothwell as Chief Revenue Officer (CRO), both reporting to CEO Cali Tran. These strategic additions underscore Simpli.fi’s commitment to driving innovation, accelerating growth, and solving advertisers’ most complex challenges at scale.
“We’re excited to welcome Michael Schoen and Susan Rothwell to Simpli.fi,” said Tran. “Their proven leadership and expertise in driving scalable growth will be instrumental in expanding our platform capabilities and delivering measurable impact for our customers. Together, we’ll continue to set the standard for precision and performance in the advertising industry.”
Schoen brings more than two decades of experience in tech-enabled services and product leadership. In 2021, he played a key role in expanding Neustar’s advertising technology and identity capabilities while forging key partnerships with leading technology platforms, which ultimately led to its $3.1 billion acquisition by TransUnion. He previously held senior product and technology roles at Cadreon, the programmatic trading desk of IPG Mediabrands, and LookSmart. Schoen serves on numerous industry boards including MMA Global and AI 2030.
“Simpli.fi’s leadership in proximity-based marketing sets the standard for innovation in our industry,” said Schoen. “I look forward to driving transformational growth and delivering exceptional performance and accountability for our customers.”
Rothwell, a seasoned adtech executive, brings deep sales and marketing expertise in programmatic media. She most recently served as CRO at Epsilon, where she managed over $1 billion in revenue and maximized value for brands, agencies, and publishers. Prior to that, as CRO at Vericast, she led a global organization with $2.5 billion in profitable revenue to consistent double-digit growth.
“I’m thrilled to join Simpli.fi as agencies and brands increasingly rely on us to navigate the evolving advertising landscape,” said Rothwell. “I look forward to helping clients reach new audiences, expand their impact, and deliver authentic, effective campaigns.”
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 40,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
Media Contact
simpli.fi@allisonworldwide.com
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