Simpli.Hub Brings Corporate Strategy to Local Advertising

Writer: Kerri O’Connor
Date: October 1, 2026

Estimated reading time: 3-minute read

At the IFA 2026 World Franchise Show in Fort Lauderdale on September 25 – 26, Simpli.fi announced Simpli.Hub, a new on-demand advertising portal built for franchise networks, multi-location brands, co-ops, distributed agencies, and channel marketers.

The announcement came alongside a customer conversation featuring Susan Rothwell, Simpli.fi’s CRO, and Roxane Harris, Vice President of Franchise Operations & International at H&R Block. During the session, Harris shared how H&R Block is using Simpli.Hub to manage local advertising across its network.

“Simpli.Hub solved a franchise marketing problem we’ve been working around for years. Our operators launch their own campaigns, corporate stays in the loop across every location, and our brand stays consistent—locally relevant, nationally on-brand.”
– Roxane Harris, Vice President, Franchise Operations & International, H&R Block

Simpli.Hub solves a challenge many multi-location brands and distributed organizations face: giving local operators the ability to launch relevant advertising campaigns while maintaining brand consistency across every market.

THE LOCAL ADVERTISING CHALLENGE: SCALING WITHOUT BRAND DRIFT

Local operators are closest to the customers and communities they serve. They understand what matters in their markets and where opportunities may exist. But without media-buying experience, launching a digital advertising campaign can be difficult for local teams.

A campaign request may move through multiple steps instead. Corporate teams review the request, approve the creative, coordinate the budget, and make sure the campaign follows brand standards. Across multiple locations, this process can quickly become repetitive and time-consuming.

The result is a difficult trade-off. Local teams may be unable to act quickly on market-level opportunities, while corporate teams become a bottleneck for every campaign. Without a standardized process, localized advertising can also lead to inconsistent messaging, inefficient spending, missed opportunities, and limited visibility into campaign activity.

Multi-location organizations need a way to help local teams act on their market knowledge while giving corporate teams the control and visibility to manage the brand across every location.

SIMPLI.HUB ENABLES LOCAL ACTIVATION WITHIN CORPORATE GUARDRAILS

Localized advertising matters because it helps brands connect with customers in the markets they serve. In fact, 63% of consumers react more positively to localized ads than to generic ads. Local intent can also lead to action, with 76% of people who search for something nearby visiting a business within a day.

But acting on local opportunities can be difficult when local operators do not have media-buying experience. Simpli.Hub addresses this gap by giving corporate teams a centralized way to create brand-approved campaign packages that local teams can activate independently.

Every campaign follows the guidelines established by the brand, helping local teams move forward without requiring advertising expertise or constant support from corporate.

Multi-location organizations can use Simpli.Hub to activate localized campaigns across premium CTV, streaming audio, display, and digital out-of-home channels. Corporate teams can monitor campaign activity and performance across locations, regions, and the broader organization from one centralized view.

Through this solution, local teams gain a simpler way to activate impactful campaigns, while corporate teams retain control over how the brand appears across every market.

DEFINE ONCE, ACTIVATE LOCALLY, MEASURE EVERYWHERE

Simpli.Hub replaces manual campaign requests, email chains, and repetitive coordination with one guided workflow. The portal is built directly into the Simpli.fi platform and adds capabilities designed for multi-location and franchise advertising.

How it works:
Corporate teams create ready-to-order campaign packages with approved creative, media options, geographic parameters, promotional offers, and budgets.

These packages are published in a branded storefront where local operators can browse available campaigns. Operators then select the campaign, timing, and budget that fit their market and place an order through a guided process.

Simpli.Hub activates the campaign within the parameters set by the corporate team to reach the right local audience. Local operators can view the results of their campaigns, while corporate teams can monitor activity and performance across every market.

This process gives local teams a straightforward way to launch advertising and gives corporate teams a centralized view of execution. It also creates a repeatable framework that can support local activation across a growing network.

BUILT FOR CORPORATE CONTROL. READY FOR LOCAL ACTION.

Simpli.Hub brings enterprise-grade digital advertising to every location through an experience designed to be as simple as placing an order.
With Simpli.Hub, corporate teams can build the brand framework once, local operators can activate approved campaigns in their markets, and the entire organization can track activity across every location.

The result is a more practical way to scale local advertising: local operators get the tools to act, corporate teams maintain the guardrails, and every campaign can stay locally relevant and nationally on-brand.

Request a Simpli.Hub demo to see how your organization can scale brand-approved local advertising today.

Kerri O’Connor Senior Manager, Content Marketing | Simpli.fi Kerri O’Connor is a strategic product marketer with deep expertise in digital advertising, audience engagement, and campaign performance. As a Senior Manager of Content Marketing at Simpli.fi, she leads go-to-market strategy, messaging development, and product adoption for innovative ad tech solutions. Kerri brings a strong background in programmatic media, digital strategy, and client enablement, translating complex industry trends into clear, actionable marketing. She excels at blending data with storytelling to drive results and help brands connect with the right audiences. A passionate storyteller and data-driven marketer, Kerri is committed to helping brands navigate the evolving digital landscape and maximize their marketing impact.