When it comes to holidays, advertisers often encounter chaos met with opportunity. Days like the Fourth of July represent a time where consumers celebrate both at home and on the go. With important consumers abound, that leaves a need for agile targeting options. Simpli.fi’s targeted programmatic solutions help advertisers stay ahead during these times.
VARIOUS FACTORS ACTIVELY AFFECTING CONSUMER BEHAVIOR LEADING INTO UPCOMING HOLIDAYS
The Vacationer recently reported that 143 million Americans plan to travel this year for the Fourth of July. That’s an 8% increase from 2021 when travel returned to its booming pre-pandemic numbers. Still, a variety of factors make travel difficult to predict. Over 50% of those surveyed said record-high gas prices will play a factor in their travel decisions.
Whether traveling or staying home, consumers are likely to gather in groups. Over 106 million Americans answered that they planned to attend or host a cookout for the Fourth this year. When people gather, there are likely discussions at those gatherings that affect buying decisions. This presents a unique opportunity for advertisers marketing in the days leading up to the summer’s prime holiday.
Post-pandemic effects like rising gas prices certainly play a role in today’s consumer behaviors. Despite these lasting effects, advertisers need accessible targeting to reach consumers both at home and on the go. That’s where Simpli.fi’s advanced targeting comes in. We can reach those 143 million travelers and 106 million cookout gatherers, and much more.
GET PRECISE WITH SIMPLI.FI’S PERFORMANCE-FIRST, TARGETED PROGRAMMATIC SOLUTIONS
Advertisers need a platform partner able to reach consumers with variable behaviors. They need precision with scale to reach niche consumers. And they need to be able to optimize mid-campaign for optimal results. To that end, Simpli.fi’s targeted solutions use consumer behaviors to our advantage.
With Addressable Geo-Fencing, we use platline precision to target relevant consumers at home. Our audience curation tool allows advertisers to easily create and activate custom audiences. This resource offers 3,000+ demographic factors for targeted programmatic audience creation. We then apply location targeting to these audiences down to a single zip code.
Reach national audiences with precision when using Simpli.fi’s Addressable Geo-Fencing.
Then, serve targeted ads to connected TV, desktop, laptop, tablet, and mobile devices.
With the above strategy, advertisers can reach consumers on every web-connected device tied to their homes. To reach consumers on the go, Simpli.fi offers several targeted programmatic strategies. Serve ads to laptops, tablets, and mobile devices to reach travelers out and about. We offer tactical strategies like Geo-Fencing, Search Retargeting, and Site Retargeting for this. Target with precision based on location visitation, valuable search data, and internet browsing. When using these intent-based strategies, Simpli.fi targets with precision on the go.
PAIR TARGETED PROGRAMMATIC SOLUTIONS WITH ADVANCED MEASURABILITY FOR GREATER PERFORMANCE
Targeted programmatic advertising is only helpful if it’s measurable. Our advanced online and offline attribution solutions pave the way for measurable success.
Track performance for individual campaigns with Simpli.fi’s unrivaled reporting and attribution. Measure cart value and ROAS metrics with our Transaction Value Reporting. Count sales, subscriptions, sign-ups, and more web-based activities with our tag management solution. Attribute store-level cost-per-visit metrics with our offline attribution reporting. And score impactful metrics with our Geo-Conversion Lift dashboard.
Our advanced measurability provides insight into greater campaign performance. Powered by our targeted programmatic solutions, Simpli.fi provides resources for successful advertising. Whether you’re trying to reach consumers at home or on the go, we’ve got a solution for you.
Ready To Use Simpli.fi’s Superior Targeting Options?
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