DTC

Consumer Packaged Goods Brand Enhances Advertising Performance by Adding CTV and Video Ads to Their Display Program

Overview

CAMPAIGN OVERVIEW

The advertiser saw a 35% increase in display CTR and 23% increase in reach year-over-year after adding online video and CTV to their overall strategy versus running display only.

RESULTS
Unique Users Reached

Online Video VCR

CTV VCR

Display CTR

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