This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our native advertising product page.
Insider Intelligence reports that native programmatic ad spending will reach $83.42B in 2023. Simpli.fi automates digital media buying by including native in its stack. With a fully-programmatic suite available, our advertisers reap the benefits of native as part of their overall buy. This media format drives engagement with qualified audiences online. Learn more about our native offering here, or by reading below.
COMBAT BANNER BLINDNESS WITH CONTENT-INTEGRATED NATIVE ADVERTISING
Banner blindness is not a new term or trend. It is a common problem digital advertisers continue to battle. This occurs when a user ‘overlooks’ your ad for a variety of reasons. Native advertising presents an opportunity to reach target audiences with content-integrated ads.
Native ads match the form and function of their digital environment. The nature of this ad type provides an immersive experience without being intrusive. The content-driven nature of native ads helps prevent interrupting the user’s online experience. And this encounter tends to lead to better results, especially with users who aren’t engaging with other media formats. Simpli.fi, as a platform, enables performance marketers to shift budgets with ease. This allows native advertising to play a special role as part of a holistic strategy.
DRIVE MEASURABLE ENGAGEMENT WITH CONSUMERS IN-STORE AND ON YOUR WEBSITE USING NATIVE ADS
Reach users with targeted headlines, imagery, and call-to-action options. Explore a wide range of custom functionalities specific to our native solution. Our advertisers have the flexibility to A/B test ad copy and imagery across their campaigns. Using native ad formats, these ads have the look and feel of social ads, long known to drive engagement.
This flexibility, paired with our best-in-class reporting, helps drive measurable performance. We offer conversion reporting as a primary performance metric, among many others. Whether tracking online engagement or store visits, Simpli.fi accurately attributes campaign success. And these analytics, paired with insights, tell the story of each campaign’s effectiveness.
PAIR NATIVE ADVERTISING WITH SIMPLI.FI’S AUDIENCE-BASED PROGRAMMATIC STRATEGIES
Deliver native ads using any of Simpli.fi’s programmatic targeting tactics. This capability allows advertisers to capitalize on strategy using an immersive ad format. Here’s a bulleted list of programmatic strategies our native advertisers can tap into:
- Addressable Geo-Fencing – household-level targeting
- Geo-Fencing – location-based targeting
- Site Retargeting – behavioral targeting
- Search Retargeting – behavioral targeting
- Keyword Contextual – behavioral targeting
- Category Contextual – behavioral targeting
- Event Targeting – time + location-based targeting
Simpli.fi offers managed, self, and hybrid service models. This approach makes native advertising accessible for a wide variety of service needs. Get access to this content-based, immersive ad format fast with Simpli.fi. Powered by our audience-rich targeting and advanced analytics, we take native advertising to the next level. And that leads to greater engagement across your advertising mix.
Ready To Partner With The Leader In Audience-Based Native Advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at firstname.lastname@example.org for next steps.