Simpli.fi’s Streaming TV Solution

 

 

As the TV-viewing landscape shifts towards streaming services, integrating streaming TV into your media mix is essential. Streaming usage is growing exponentially across all demographics and geographies. What began as an experiment for early adopters, cord cutting has now become commonplace, similar to the widespread abandonment of landlines. Traditional TV buys alone can no longer deliver the reach you need for market coverage, as over 70% of viewing on ad supported channels is now on streaming. Without streaming TV, you’re missing entire segments of your audience.

Simpli.fi’s proprietary ZIP code-level streaming TV offers cost-effective and highly precise location targeting. We provide advertisers with a personalized approach, delivering affordable, accessible, and effective streaming TV results. Our cutting-edge tools offer seamless integration of streaming TV, achieving the broad reach of linear TV with the precision of digital media buying. With our ZIP code targeted technology, you can minimize duplication between linear and streaming efforts, ensuring maximum market coverage as cord-cutting continues to rise.

Shrinking supply and increasing demand have driven up prices for linear TV. The efficiency of streaming TV allows your dollars to go further, with precise targeting at a national scale, lowering CPMs and ensuring reach of your full slate of potential customers. Drive up your reach and frequency with Simpli.fi’s ZIP code targeted streaming TV like we did for Choctaw Casinos. If streaming TV is already part of your strategy, further refinement is needed as CPMs continue to climb. Partnering with a company like Simpli.fi that offers some of the top relationships with premium partners in the market provides proprietary access. Plus, our ZIP code targeted solution provides increased impressions at half the price of typical streaming TV partners.

Whether you are a current buyer of streaming or linear TV, ZIP code targeted streaming TV can refine your approach to deliver focused reach extensions at a highly competitive price point. This targeting approach allows advertisers to reach their relevant audience while avoiding elevated data costs, offering a price point that can be 50% lower than traditional CTV CPMs. Identify and target relevant ZIP codes based on demographics and TV viewing habits for more precision and control compared to zoned-cable buying. Linear TV advertisers can achieve incremental reach at this low CPM with Simpli.fi’s Linear TV Subscriber Exclusion tool. This ensures no overlap between your streaming TV and linear TV campaigns. We leverage U.S. Census data and Automatic Content Recognition (ACR) data to increase reach and household coverage by covering streaming households without duplication.

Your brand deserves assurance that its advertising will run on quality streaming partners. Confidence in an environment that provides safe and enticing content is paramount to create a positive halo effect to your messaging. The fragmented nature of today’s viewing environment, spanning thousands of networks, makes finding the right inventory a challenge. Advertisers need a partner that can easily navigate this landscape. Simpli.fi’s inventory system streamlines the process, enabling access to separate deals with multiple publishers through the platform. It’s your one-stop shop to get your message on all desired streaming platforms by leveraging our stable of partners.

It’s critical that you continue the conversation to incite action. A streaming TV campaign shouldn’t live in a silo. When saving money by leveraging Simpli.fi’s ZIP code targeted streaming TV, you can focus those remaining dollars on a full engagement funnel to move your potential customer to action! Our partnership doesn’t end once the streaming TV is live. Leverage targeted campaigns that follow the customer journey through Simpli.fi’s suite of impactful follow-up communications, including:

  • Site Retargeting
  • Search Retargeting
  • Social Omnichannel Solutions
  • Geo-Fencing with Foot Traffic Attribution (for brick-and-mortar)
  • Native Contextual Solutions

Retarget users previously exposed to your streaming TV ads and deliver additional tactics across varied creative types such as social and display. Reinforce your message and guide users through the sales funnel, from building awareness to driving conversions. Simpli.fi’s capability to follow through to conversion is built into our platform, setting us apart from competitors. We ensure you have the means to develop ROAS and other success metrics.

Your media budget isn’t just a number—it’s an investment in results. That’s why Simpli.fi equips advertisers with industry-leading reporting tools designed to prove performance, not just promise it. Whether you’re driving online conversions or foot traffic to physical locations, our platform connects the dots from impression to outcome.

With Streaming TV, you achieve a true omnichannel strategy—one that begins on the biggest screen in the home and extends across every device your audience touches. From Connected TVs and smartphones to tablets and desktops, Simpli.fi empowers advertisers to deliver consistent, high-impact messaging at each stage of the customer journey. By unifying channels like CTV, video, display, and mobile through a single platform, brands can seamlessly guide users from awareness to action. Whether it’s through geo-targeted mobile ads, streaming TV spots, or contextually relevant display placements, every impression is optimized for relevance, timing, and device. The result? A seamless, cross-device experience that drives stronger engagement, deeper brand recall, and higher customer retention. With Simpli.fi, your message travels with your audience—no matter the screen, no matter the stage.