As a digital advertiser, you’re probably well aware of how impactful your efforts can be. Online statistics show that:
- Digital ads can increase brand awareness by 80%
- Consumers are 155% more likely to look up brand-specific terms after exposure to display ads
- Customers are 70% more likely to make a purchase from a retargeting ad
But how insightful is your campaign-specific reporting? Simpli.fi pairs superior targeting with advanced analytics for successful campaign performance measurement. Learn how digital advertisers tell better performance stories when using our programmatic solutions.
REDEFINING WHAT MATTERS MOST WHEN FOCUSING ON CAMPAIGN PERFORMANCE MEASUREMENT
For years, digital advertisers have settled for surface-level campaign metrics in performance reporting. Some of these data points include impressions, clicks, and reach. While Simpli.fi provides these standard measurements, we go well beyond them.
Our focus is on providing what’s needed to tell a clear, concise story of campaign performance. We can have the right strategy, ads, and execution, but we need to measure the effectiveness of these. That leads to a better understanding of campaign performance. And with that understanding, we make insightful, real-time optimizations to maximize performance.
Let’s look at how Simpli.fi helps advertisers redefine success from start to finish. We’ll do so by analyzing our superior targeting capabilities and advanced analytics.
HOW SIMPLI.FI’S SUPERIOR TARGETING STRATEGIES ELEVATE CAMPAIGN PERFORMANCE
Simpli.fi offers various targeting strategies to reach audiences with effectiveness. We target users based on where they live, where they go, what they’re interested in, and more. That’s made possible by using online and offline targeting methods. More specifically, our targeting types fall into three primary buckets:
Household-Level Targeting: Reach consumers at the household-level using Simpli.fi’s Addressable Geo-Fencing solution.
Behavioral Targeting: Serve ads to audiences based on their online behaviors, such as keywords searched, content viewed, and sites visited.
Location-Based Targeting: Target consumers on the go using location data with Simpli.fi’s Geo-Fencing technology.
We use these superior targeting strategies to elevate campaign performance. What works best for one advertiser might not be the best targeting type for another. Or, you might use a custom set of targeting tactics. As a platform, we make real-time budget shifts toward what is working and what is not. This makes optimizations easy, allowing us to focus with a performance-first mentality in spend allocation and further eliminate waste.
WHY SIMPLI.FI’S ADVANCED ANALYTICS MAKE CAMPAIGN PERFORMANCE CLEARER THAN EVER BEFORE
With Simpli.fi, digital advertisers can access hundreds of report templates. We also provide custom dashboards via our managed-service offering. This goal is to make powerful insights easier to access, understand, and convey.
Our online and offline attribution tools prove the success of your digital campaigns. These solutions measure the impact your ads have on the bottom line via website actions and/or in-store foot traffic. Attribute campaign performance to household-level, behavioral, and location-based targeting strategies.
Receiving this data powers better performance with your digital campaigns. You still receive your standard metrics of impressions, clicks, and reach. But you’re able to see and share a clearer story of campaign performance with deeper insights.
Ready To Experience Simpli.fi’s Advanced Campaign Performance Measurement?
Fill out the form below, contact your Simpli.fi representative, or email us at email@example.com for next steps.