Geo-Fencing and Event-Based Targeting
Reach your audience wherever they are with Simpli.fi’s Geo-Fencing and Event Targeting
Looking to turn real-world moments into marketing opportunities? With Simpli.fi’s Geo-Fencing and Event Targeting solutions, you can reach the right audience, whether they’re attending a concert, walking into a retail store, or driving by a billboard. This dynamic targeting approach allows advertisers to draw custom-shaped fences around specific locations or events, delivering timely, relevant ads and tracking offline actions with precision.
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Reach Audiences at Key Events in Real Time
Capture the attention of political rallyers, trade show attendees, or local food festival-goers right when they’re nearby and most engaged. With Simpli.fi’s Geo-Fencing and Event Targeting, you can create custom fences around high-traffic zones and serve relevant ads in real time. Perfect for brands looking to turn local foot traffic into measurable outcomes—before, during, and after the event.
Target Shoppers and Visitors at the Locations That Matter
From competitor storefronts to high-value venues and points of interest, Simpli.fi makes it easy to engage audiences based on real-world location behavior. Build fences around the locations that influence buying decisions, then stay top-of-mind after they leave—driving consideration and repeat visits.
Track Offline Visits with Geo-Conversion Measurement
Go beyond clicks and impressions by measuring real-world outcomes. With Simpli.fi’s Geo-Conversion Tracking, you can connect ad exposure to in-store or on-site visits—showing which campaigns, audiences, and locations drove foot traffic, and using those insights to optimize toward the conversions that matter.
Drive Results with Hyper-Local Geo-Fencing and Event-Based Targeting
Precision Targeting:
Reach mobile users within custom shapes and boundaries, from small local businesses to massive stadiums, with pinpoint accuracy.
Scalable Solutions:
Whether you’re promoting a single event or thousands, effortlessly extend your reach to multiple locations without added complexity.
Real-Time Flexibility:
Target audiences within specific date and time windows, perfect for live events and pop-up promotions.
High-Impact Retargeting:
Engage users up to 30 days after they’ve entered a geo-fence, extending your campaign’s reach and influence.
Granular Insights:
Measure offline conversions and track foot traffic with detailed performance reports, right down to the event level.
Relevant Resources
Content Relevant to Today’s Marketers
Geo-Fencing
Geo-fencing is a location-based advertising technology that targets mobile users inside a virtual boundary drawn around a real-world area. Advertisers use it to reach people who visit, commute through, or spend time near specific locations with precise mobile ads.
Geo-fencing works by drawing custom shapes—like address boundaries, shopping districts, or event venues—using precise latitude and longitude data. When someone with a mobile device enters one of these zones, they can be served ads or added to an audience for retargeting.
Geo-fencing helps businesses reach people near their physical location, retarget visitors, localize campaigns, track offline conversions, and target event-based audiences. Its precision allows advertisers to increase relevance, improve mobile performance, and measure in-person visits.
Conversion Zones are virtual boundaries placed around business locations to measure the number of people who saw an ad and later visited in person. This allows marketers to track online-to-offline conversions and evaluate the impact of their mobile advertising.
Event targeting allows advertisers to create geo-fences around live events such as concerts, sports games, festivals, or trade shows to reach attendees at moments of high engagement. Brands can serve real-time mobile ads and retarget visitors after the event based on where they were and when they were there.