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Connected Television, Retail Media As Key Growth Areas: Frost Prioleau, Simpli.fi

A BeetTV Interview With Simpli.fi CEO, Frost Prioleau

As Seen on Beet.TV

Simpli.fi’s Co-Founder & CEO, Frost Prioleau recently visited BeetTV while at Advertising Week New York. The two discussed several topics around connected television (CTV), retail media, and more. Here are some of the subtopics covered:

  • How linear buyers can access connected television (CTV) with relevant pricing, targeting, and reporting structures and terminology
  • What advertisers should anticipate in 2024 and beyond at a localized level for retail media advertising, both at the network and data level
  • Why omnichannel workflow advertising solutions matter to help improve efficiencies and reduce errors, especially in an uncertain economy

For more about Simpli.fi CTV solutions and how we can help you with performance and/or branding goals, visit our solutions page.

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With Simpli.fi, advertisers combine the reach and engagement of TV with the targeting of digital–maximizing their relevance with audiences everywhere.

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