Performance CTV Solutions with Simpli.fi

Maximize Relevance

Combine the reach and engagement of TV with the targeting of digital.

Maximize your relevance to audiences everywhere with engaging creative and precise targeting. Whether at home or on the go, watching on a big screen or small, Simpli.fi’s Connected TV (CTV) solution will deliver impactful streaming ads to your most relevant audiences.

Identify and connect with distinct audiences of your choice. Reach individuals across the country – with pinpoint accuracy and storytelling measurement.

Plan Campaigns with Simpli.fi’s Rating Point Calculator and Estimation Tool
Target Premium Audiences at the Household-Level Using Exclusive Inventory and PMP Deals
Confidently Attribute Online & Offline Conversions with Transparent Reporting
Target at the zip code level to reach a relevant audience of CTV consumers based on demos and viewing habits

Discover Our Solutions

Take advantage of Simpli.fi’s all-in-one media buying software or integrate individual tools. Every solution in our suite is purpose-built to deliver powerful results.

Media Buying Solutions¹³
Software Management Solutions¹²

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Addressable Advertising Solutions
Target relevant audiences with household-level precision—at a national scale with over 126M homes available.
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Programmatic CTV
Combine the reach and engagement of TV with the targeting of digital, and maximize your relevance to audiences everywhere.
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Mobile Programmatic Advertising
Deliver mobile ads with a purpose using our robust targeting and our in-app and web inventory.
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Programmatic Video Advertising
Engage users via short-form video ads across millions of websites and mobile apps.
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Programmatic Display Advertising
Connect with prospective and current customers using audience-first programmatic display targeting.
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Native Advertising
Enhance performance with highly relevant, content-integrated ads that can be less intrusive and more engaging.
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Programmatic Audio Advertising
Tap into relevant, engaged users by integrating audio advertising into your programmatic strategy—utilizing a single platform.
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Social Media Advertising
Maximize performance with social media advertising in addition to your programmatic.
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Google Ads (SEM)
Maximize efficiency and performance across your digital channels by creating and measuring Google Ads alongside programmatic and social.
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YouTube Advertising
Leverage an all-in-one advertising solution to deliver your ads to a highly engaged audience on one of the internet’s most popular websites.
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Political Advertising
Reach key voters and current supporters with cross-channel programmatic advertising.
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DTC Advertising
Connect with prospective and current consumers using powerful targeting strategies and storytelling insights.
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Retail Media Advertising
Deliver your creative to relevant retail-network audiences to guide and reinforce consumer behaviors.
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Case StudiesCTV Boosts In-Store Visits for national Furniture Brand →

Simpli.fi’s Addressable Geo-Fencing solution used GPS data paired with platlines to match each address to the exact physical location, shape, and size of the property. It then built target zones around each property for targeting devices with CTV campaigns.

additional in-store visits to over 60 retail locations

video completion rate

Case Studies

Political Action Committee Targets Streaming-Only Households With Simpli.fi’s Linear TV Subscriber Exclusion Offering →

Simpli.fi’s Linear TV Subscriber Exclusion tool removed all households with a linear TV subscription. This allowed the PAC to achieve incremental reach to a streaming-only audience and entirely remove duplication between their linear TV campaigns.

Impressions

Video Completion Rate

1/3

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Let's Get Started

Our CTV experts are here to help elevate your advertising performance.

Explore CTV Resources

We’re always exploring new ways of making deeper connections between advertisers and audiences.

Explore More Simpli.fi Solutions

Boost efficiency and effectiveness with an all-in-one programmatic media buying solution.

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CTV

Tell relevant stories using the precision of programmatic and the powerful reach of television.

Addressable

Identify and reach precise households and addresses on a national scale.

Mobile

Hyper-targeted mobile reach using geo-fencing and time-stamped GPS data.