Industry Trends

Screen Wars Interview: Frost Prioleau, Co-Founder & CEO of Simpli.fi

Discussing the convergence of performance and branding in CTV.

As Seen on Screen Wars, Cross Screen Media

Simpli.fi’s Co-Founder & CEO, Frost Prioleau recently visited Michael Beach (Cross Screen Media) on the Screen Wars podcast. The two discussed several topics around streaming and TV advertising, including the convergence of performance and branding in CTV. We invite you to listen to this episode to learn from two thought leaders in the space on how the evolution of CTV is shaping the advertising landscape. Here are some of the subtopics covered:

  • The convergence of performance and branding in CTV
  • The challenges of optimizing creative delivery and measurement
  • The unique needs of local advertisers

For more about Simpli.fi CTV solutions and how we can help you with performance and/or branding goals, visit our solutions page.

Connected TV Advertising

With Simpli.fi, advertisers combine the reach and engagement of TV with the targeting of digital–maximizing their relevance with audiences everywhere.

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