Simpli.fi Named “Best Overall AdTech Company” in 8th Annual MarTech Breakthrough Awards
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World
FORT WORTH, Texas, August 14, 2025 – Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced that it has been recognized as “Best Overall AdTech Company” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and advertising technology industry today.
Through its Demand-Side Platform (DSP), Simpli.fi enables advertisers to target audiences by utilizing real-time data, including location, behavior, and device type, ensuring advertisers reach their ideal customers with highly relevant messaging. The company’s solutions empower businesses to maximize their advertising impact across CTV, mobile, display, and other digital platforms.
“We’re excited to see Simpli.fi recognized as Best Overall AdTech Company by MarTech Breakthrough,” said Lexi Plummer, Marketing Director at Pinch-a-Penny. “They are more than a technology provider. They are a strategic partner who understands our business and helps us connect with the right audiences across channels. Simpli.fi’s team brings the expertise and flexibility we need to manage a complex, omnichannel strategy.”
Simpli.fi ZTV is an audience-targeted CTV advertising solution that provides competitive pricing while maintaining targeting precision. It enables advertisers to reach specific audiences at scale, providing cost-efficient CTV campaigns that drive results. Simpli.fi’s advanced geo-fencing capabilities allow advertisers to engage customers based on their location, whether near a specific store, event, or area of interest.
“We’re proud to accept ‘Best Overall AdTech Company’ from MarTech Breakthrough. The award reflects the relentless commitment to transforming programmatic advertising that sets Simpli.fi apart. New innovations are designed to disrupt and that’s just what our ZTV is doing to the traditional CTV advertising model,” said Cali Tran, CEO of Simpli.fi. “This significant acknowledgement would not have been possible without the brands and agencies who trust our platform to deliver results for budgets of all sizes. Making programmatic advertising accessible to everyone is one of our driving goals.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders, and visionaries in the global marketing, sales, and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing, and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“Advertisers must meet their audiences where they are while also navigating endless streaming content, maintaining brand standards, and maximizing ROI,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Simpli.fi allows advertisers to reach audiences without sacrificing control. Their ability to innovate, scale, and optimize – especially their ZTV solution and real-time optimization – has revolutionized how businesses engage with their audiences. This company is reshaping the future of programmatic advertising.”
Simpli.fi helps to optimize campaigns in real-time through an automated system that continuously fine-tunes campaigns, ensuring that they stay on track to meet advertiser goals, and allowing advertisers to make data-driven decisions quickly and effectively. The company integrates advanced technologies like unstructured data and real-time optimization to offer powerful, data-driven insights at scale.
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About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 40,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
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