Simpli.fi: The Advertising Automation Platform for Video
This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our video product page.
Our programmatic video solution provides expanded reach, precise targeting, and valuable reporting. As we reach targeted audiences across millions of apps and websites, we gather valuable insights. With unrivaled reporting and attribution, we make sense of performance with specific ads.
The Programmatic Video Solution For Media Companies
REACH USERS WITH ENHANCED TARGETING VIA SHORT-FORM VIDEO ACROSS MILLIONS OF APPS & WEBSITES
Tap into our vast, growing network of video inventory to reach your target audiences. Our video advertisers reach audiences with precision across millions of websites & mobile apps.
Simpli.fi also offers enhanced targeting capabilities to reach your ideal consumer. Whether that’s a retail shopper, fast food junkie, or business owner, we have a solution for you. These are only a few of many examples that video advertisers can reach with Simpli.fi.
We provide intent-based (i.e., retargeting) and segmented (i.e., demographics) targeting solutions. This means you can reach your ideal audience with enhanced targeting, no matter who they are. For video advertisers, we provide access to our expansive programmatic video inventory network. Then, we apply these targeted strategies to reach the intended audience with precision.
RECEIVE REAL-TIME, DETAILED, & TRANSPARENT PERFORMANCE METRICS FOR VIDEO-SPECIFIC MEASUREMENT
Compare specific video performance in real-time with our detailed reporting structure. Our ad-level reporting lets advertisers know what lengths, styles, and messaging work best. We provide ad-specific reporting metrics such as viewability, completion rate, mute rate, & more.
Simpli.fi’s approach to real-time, detailed, and transparent reporting creates another opportunity. It offers the ability to optimize with speed and agility. This, in turn, leads to greater campaign performance. It also provides video advertisers with a better understanding of their target audience. And that allows these advertisers to tailor future messaging fueled by data-driven insights. We take a performance-first approach and provide what’s needed for our partners to do the same.
UNDERSTAND CAMPAIGN PERFORMANCE WITH VALUABLE ONLINE & OFFLINE ATTRIBUTION REPORTING
Take reporting to the next level with valuable online and offline attribution metrics. This allows you to further analyze consumer behaviors on your website and/or in-store. Simpli.fi’s ad-level reporting allows video advertisers to directly tie in performance. With online and offline capabilities, we provide insight into every dollar spent.
Our online attribution allows us to tie online actions to specific video ads. For example, that includes sign-ups, registrations, purchases, and much more. Likewise, our offline capabilities attribute store visits to individual video ads. We also provide foot traffic lift measurement as well, further analyzing campaign performance. This metric lets advertisers see the increase in visitation coming from video ads. And it compares that data to those who did not see an ad, which reveals its depth of impact.
We pair enhanced targeting with real-time reporting and attribution for every video campaign. To learn more about Simpli.fi’s video solutions, please visit our video product page.
The Programmatic Video Solution For Media Companies
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