Video Advertising Solutions
Capture Attention With Premium Video Inventory and Programmatic Precision
From social video scrolling to the clips on their favorite news and lifestyle sites, audiences consume video everywhere. Simpli.fi’s video targeting solutions make it easy to connect with those viewers at the right moment with the right message to drive action. Run high-impact programmatic video advertising campaigns across pre-roll, mid-roll, and in-banner formats. Leverage premium inventory across every screen, including in-app, mobile, and desktop.
Play Your Video Ads Where It Counts
Reach your audience where they watch and scroll—on mobile, desktop, and in-app. With programmatic video advertising, Simpli.fi delivers your message across pre-roll, mid-roll, post-roll, and video placements within articles, feeds, and apps that capture attention and drive action. By layering advanced targeting tactics with access to premium inventory trusted by top advertisers, your campaigns achieve the precision and scale needed to boost relevance, lift engagement, and improve conversions.
Gain Full Transparency with Real-Time Video Insights
Get the clarity other platforms won’t give you. Simpli.fi’s transparent reporting tools show exactly where your video campaigns run, along with metrics such as completion rates, mute actions, and pause/play behaviors. With domain-level visibility and performance insights, we can optimize in real time, eliminate wasted spend, and maximize ROI from every video impression.
Video That Performs: Key Features Driving Impact
Full-Funnel Video Formats
Run pre-roll, mid-roll, post-roll, and in-banner video ads across devices with a single partner.
Premium Inventory Access
Tap into 17B+ monthly auctions from 200+ trusted publishers, providing access to the inventory you are looking for.
Layered Targeting Tactics
Combine site retargeting, keyword contextual, and geo-targeting for higher relevance, moving prospects through the customer journey.
Detailed Reporting Insights
Track views, completions, mutes, pauses, and full-screen plays with full transparency.
Extend TV Audiences Digitally
Use programmatic video as a cost-effective alternative or extension of linear TV.
Relevant Resources
FAQ: Programmatic Video Advertising
Programmatic video advertising is the automated buying and placement of video ads using real-time data and audience targeting. Unlike traditional video buying methods, it enables advertisers to efficiently reach the most relevant users with highly tailored messages across multiple devices and platforms. With Simpli.fi, brands can run programmatic video campaigns that extend reach, boost engagement, and align with measurable campaign objectives.
Programmatic video uses platforms like DSPs (Demand Side Platforms) and real-time bidding (RTB) to purchase and deliver video ads to a target audience. Advertisers can optimize ad placements based on performance metrics like viewability, completion rates, and user interaction. Simpli.fi’s platform makes programmatic buying easy to manage across mobile, desktop, CTV, and in-app environments.
With Simpli.fi, you can run multiple types of video ads including pre-roll, mid-roll, post-roll, in-stream ads, and in-banner video formats. We also support outstream video ads that appear in non-video environments like articles or social feeds. These flexible options help advertisers match creative elements to platform behavior, delivering a seamless experience to users.
Compared to traditional video buying, video programmatic advertising offers more control, better targeting, and real-time performance tracking. Simpli.fi’s technology allows advertisers to adjust campaigns based on KPIs, eliminate wasted ad spend, and deliver consistent messaging across channels. It’s a powerful tool for brands that want to scale video efficiently and reach users where they’re most engaged.
Simpli.fi offers a full-stack solution for managing and optimizing programmatic video ads. From access to premium video ad inventory to contextual targeting and detailed reporting, we provide the tools needed to enhance campaign performance. Whether you’re launching in-stream video or native video, our platform enables continuous optimization across formats and channels.