The Game Has Their Attention. What Will Your Brand Do With It?
Some moments bring everyone to the same screen. Make yours count.
Streaming took a record 50% of TV on Christmas Day in 2025. It may be the fourth quarter, but you can still get in the game before the time runs out.
Whether you’re planning around a rivalry, a playoff run, or the next big game, explore how Simpli.fi can help bring your brand into live sports viewing moments through CTV.
GET IN THE GAME WITH STREAMING
See what’s possible with live sports on CTV
What happens when the plan meets the moment
video completion rate
unique users reached
A national retailer activated a CTV campaign in under 24 hours, reaching viewers across more than 200 DMAs during football’s big weekend.
Read the case study→
online conversions
campaign revenue
Device-only reporting undercounted household-level conversions and attributed revenue, limiting the retailer’s ability to accurately measure performance, optimize local spend, and understand regional or store-level demand.
Read the case study→A big audience is only the beginning
The real work starts with knowing who you want to reach, how you want to show up, and what you’ll learn afterward.
- Start with the viewing moment. Build a CTV approach around the sports, audiences, and campaign goals that matter to your brand.
- Make the experience relevant. Think beyond simply appearing during a game to the message people will actually remember.
- Connect the campaign to the bigger picture. Unified Media brings Programmatic Media, Platform Media, and Unified Reporting together under one partner.
Some Moments Are Worth Showing Up For
Think about the last game that had everyone talking. The comeback. The final play. The group chat that wouldn’t stop. Live sports create shared moments that are difficult to manufacture elsewhere. For marketers, the opportunity is not just the size of the audience. It’s the context in which your brand appears.
There’s More to a Fan Than a View
A fan might be watching from the couch, meeting friends for the game, or following the season between a dozen other commitments. Their lives don’t begin and end at kickoff. The strongest campaigns keep that broader context in mind, using the live event as an opportunity to connect—not as a reason to shout louder.
Live Sports CTV Advertising FAQs
Live sports CTV advertising places video ads within live sporting events viewed on connected televisions. It gives advertisers a way to reach fans in a live viewing environment using digital media buying and reporting.
Live sports are shared, time-sensitive viewing experiences. For marketers, the appeal is the opportunity to reach people while they are engaged in a game that matters to them.
Start with the audience, the sports or events relevant to that audience, the creative message, and a clear measurement plan. Available inventory, timing, and buying options should be confirmed with the media team.
Yes. Live sports CTV can be planned alongside other media activity. Simpli.fi’s Unified Media offering brings Programmatic Media, Platform Media, and Unified Reporting together to support a more connected campaign approach.
Advertisers can review delivery and engagement metrics and, where the campaign setup supports it, additional outcomes. Define the metrics and attribution approach before launch rather than assuming every campaign supports the same measurement.
Request the live sports one-sheet for an overview, then confirm current publishers, event availability, and buying options with the Simpli.fi team.
Don't miss your Q4 kickoff.
Get in the game with live sports on CTV. Put your brand in the action with Simpli.fi.