Case Study

Multi-Location Grocery Retailer Drives Sales with Simpli.fi’s Cross-Device Enhancements

Overview

A grocery retailer partnered with Simpli.fi to increase in-store visits and online conversions while gaining clearer visibility into how digital advertising influenced sales. The brand sought to connect awareness and purchase behavior across channels, accurately attribute both online and offline conversions, and drive revenue at the store level. By leveraging a data-driven approach to reach high-intent shoppers and measure performance across locations, the retailer was able to exceed cost-per-visit goals, generate meaningful sales lift, and better understand demand at both the household and regional level.

RESULTS

In-Person Visits

Cost Per Visit

Additional Revenue

Below CPV Goal

Increase Compared to Device-Level Only

Revenue Lift

Capturing High-Intent Grocery Shoppers

A grocery retailer was seeking to increase in-person visits and site conversions. The brand enlisted the help of Simpli.fi to reach users and attribute conversions across a mix of tactics, including Geo-Fencing, Addressable Geo-Fencing, ZTV, Keyword Search Retargeting, and Site Retargeting. The company wanted to achieve a $10 CPV, accurately measure conversions, and track revenue generated from sales.

A Location-Driven Strategy

The advertiser’s strategy focused heavily on targeting key locations like grocery stores and food service establishments to reach their target audience. The Simpli.fi team then leveraged Geo-Fencing with Conversion Zones to conquest individuals visiting competitor locations and measure conversions to the grocery retailer. The campaign also used ZTV, Addressable Geo-Fencing, Keyword Search Retargeting, and Site Retargeting to help drive customers from awareness to conversion. Using Simpli.fi’s advanced cross-device attribution, the advertiser could determine which campaigns drove foot traffic and online sales to specific locations at the device, individual, and household levels. In addition to the attribution insights, the advertiser updated creative messaging each week to match seasonal deals. Using this information, the Simpli.fi team was able to help optimize local marketing spend, improve ROAS, and clarify regional or store-level demand.

Proven Attribution and Lift

Over the three-month campaign, Simpli.fi helped generate $584,921 in revenue from sales and drove almost 31,000 offline conversions. The campaign also achieved a $4.38 Cost Per Visit from users who entered the target fence, saw an ad, and visited the advertiser’s location, performing 2x better than their goal. By leveraging Simpli.fi’s state-of-the-art cross-device attribution methodology, the campaign was able to attribute over 600 additional household-level conversions, more than a 13% increase compared to device-only tracking, driving more than $96,000 in revenue, or over a 20% lift.