To justify the effort put into creating a comprehensive marketing strategy, advertisers must measure and track the return on ad spend (ROAS). According to a survey jointly conducted by Forrester and TapAd, 66% of key agency and brand decision-makers agreed there is increasing pressure to demonstrate the return on investment (ROI) of marketing activities. Let Simpli.fi help you maximize your advertising success with precise targeting and unparalleled measurement.
TAKE YOUR E-COMMERCE PROGRAMMATIC ADVERTISING CAMPAIGNS TO THE NEXT LEVEL
Measuring return on investment varies from platform to platform depending on the reporting tools offered. For e-commerce advertisers, it remains paramount that they can access campaign reports with dollar-for-dollar metrics. This means they should be able to easily track the number of advertising dollars they are spending versus the amount of revenue they are making, ideally in one automated report rather than across various spreadsheets.
Simpli.fi offers a comprehensive e-commerce programmatic solution that enables advertisers to target highly-qualified audiences and effectively measure return on ad spend (ROAS). In most cases, online marketers track results by placing a pixel, or small line of code, on the advertiser’s website at a point of conversion (such as a sign-up, checkout, confirmation, or “thank you” page). This allows advertising platforms like Simpli.fi to report the number of conversions and the cart value, when applicable, providing an accurate and detailed ROI analysis.
MEASURE YOUR ADVERTISING SUCCESS WITH SIMPLI.FI’S TRANSACTION VALUE REPORTING
While tracking the number of online conversions gives some indication of a campaign’s success, it only tells part of the story for advertisers with varying purchase values. To fully understand the revenue generated by a campaign, it is important to consider not just the conversion rate but also the monetary value of those conversions.
For instance, consider a t-shirt business where one customer purchases a $15 t-shirt and another customer buys $175 worth of t-shirts. A conversion count or rate would not give the full picture of the campaign’s success, as it doesn’t take into account the purchase value derived from the advertising efforts. That’s exactly the attribution problem that Simpli.fi’s Transaction Value Reporting solution solves.
Our Transaction Value Reporting metric offers a dollar-for-dollar campaign-level performance analysis, down to each individual ad or creative.
DRIVE QUANTIFIABLE RESULTS WITH UNPARALLELED SPEED AND PRECISION
Using real-time data insights, our advertisers are able to optimize their campaigns with speed and precision. That leads to an improved return on investment when working with Simpli.fi. This is achieved by using data to inform bidding strategies and make adjustments to reduce wasted impressions while focusing on delivering ads where engagement is high.
In today’s competitive marketing landscape, it’s essential to use metrics that accurately measure performance and can be easily implemented on a large scale. Simpli.fi’s ROAS reporting metrics provide fast and accurate insights into campaign results, allowing businesses to achieve success quicker than ever before. Let us help take your programmatic advertising efforts to the next level.
Interested in Simpli.fi’s Transaction Value Reporting?
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