In a data-driven universe, online businesses rely on specialized tools to enhance their advertising efforts. In this case, an e-commerce brand leveraged Simpli.fi’s targeting data and measurement capabilities to drive better performance. Using our Transaction Value Reporting, they drove more online sales and nearly doubled their ROAS goal with over $44,000 in revenue attributed to the campaign.
OVERVIEW OF THE E-COMMERCE BRAND & ITS ADVERTISING STRATEGY WITH SIMPLI.FI
An e-commerce brand that specializes in unique pillows wanted to increase online sales and measure its Return On Ad Spend (ROAS). The brand emerged in 2019 and started marketing primarily on social media. As they expanded, the advertiser tasked a national media publisher to scale their advertising efforts and maximize results with programmatic advertising. They sought to test methods to drive more online sales and use Simpli.fi’s Transaction Value Reporting to gauge ROAS.
HOW SIMPLI.FI HELPED ENHANCE THE BRAND ENHANCE ITS E-COMMERCE ADVERTISING EFFORTS
Simpli.fi, the advertiser, and the publisher developed a strategy to reach relevant users starting in three metros with the opportunity to quickly expand based on performance. First, the team implemented Keyword Search Retargeting to target users who were actively searching for and reading about more than 4,000 keywords, including memory foam, mattress pillows, and standard pillows. Simpli.fi customized this keyword list to match the unique product features of the pillow brand. The campaign also utilized Site Retargeting to remain in front of users who had recently visited the brand’s website.
With transparent reporting, the brand recognized the opportunity to quickly expand the targeting from its initial three metros to a nationwide strategy. This — alongside Simpli.fi’s optimizations — helped increase overall reach and maximize conversions without increasing daily ad spend, significantly driving down the Cost Per Action (CPA). Furthermore, using Simpli.fi’s Transaction Value Reporting, the team could see the exact purchase value of each conversion and easily calculate ROAS by dividing the total transaction values by campaign spend.
ASSESSING THE OVERALL IMPACT OF THE THEIR TARGETED STRATEGY WITH SIMPLI.FI
Overall, the team accomplished the goal of increasing online sales for the brand and achieved a $5 ROAS, beating the goal of $3. Simpli.fi also reported a CPA of $19.02 with 418 purchases on their website. Finally, after implementing national targeting, the brand saw a $10 ROAS for the final 32 days of the campaign.
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