Effective Date
December 23, 2022
This Privacy Policy describes how Simplifi Holdings, LLC (“Simplifi,” “we” or “us”) collects, receives, uses, retains, processes, discloses, transfers, and secures Personal Information through our suite of advertising services (“Advertising Services”). It also describes your choices regarding use, access, deletion, and correction of your Personal Information. Our clients, including advertisers or publishers, are referred to in this Policy as “Advertising Customers.” All references to “you,” “your” or “user” apply to consumers whose Personal Information we collect for our Advertising Services. For information about our data practices on our website located at, or our online client portal located at, please review our Website Privacy Policy.

“Personal Information” in this Privacy Policy is information about you that is personally identifying or could reasonably be used to identify you, such as your name, email address, or telephone number. The definition of Personal Information depends on the laws that apply in your location and may include other types of information as well, such as location data (including precise geo- location data), your Internet Protocol (IP) address, your mobile advertising identifier, or another unique identifier. This Privacy Policy covers information we collect online only, unless local law requires otherwise.


This Privacy Policy may change from time to time, so please check back periodically for any changes. If we make any material changes, we will notify you by means of a notice on our website prior to the change becoming effective.


Simplifi provides its online Advertising Services to Advertising Customers through site retargeting, search retargeting, contextual retargeting, Facebook API, and location-based services including geolocation of Internet users (“GeoFencing”). These services are generally provided through third-party websites owned and/or operated by our Advertising Customers who publish their own content on the Internet.

We may receive Personal Information such as physical addresses from our Advertising Customers, which we de-identify and use for GeoFencing and to provide analytical reports to our Advertising Customers. We may also obtain information from third-party data providers, such as physical addresses and information about consumer characteristics such as demographics and predicted interests.

Through our Advertising Services, we collect information about users’ online activities over time and across non-affiliated web sites, mobile applications, or online services, as applicable, and across multiple devices including connected TVs. We collect information about your device and your visit(s) to websites, apps, and online services, such as browser type and version, Internet service provider (ISP), mobile operating system, referring/exit pages, operating system, date/time stamp, responses by a web visitor to an advertisement delivered by us or a third party, and/or clickstream data.

We also collect information that identifies your devices, which may be considered Personal Information. This information can include, for example, IP addresses, mobile advertising identifiers, and cookie identifiers. Simplifi collects Precise Location Data (as defined by the NAI) for your device when, for example, a user makes such information available through a third-party mobile application or webpage on a particular device. Simplifi may receive this Precise Location Data from third-party partners including Cuebiq. Simplifi also engages in cross-device linking.

We may combine all of the information that we collect to provide our Advertising Services.


We use cookies, JavaScript, and similar technologies to provide our Advertising Services. Among these technologies, we employ a software technology called clear gifs (or web beacons), that help us better manage the advertising content on our network of third-party sites. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online activities of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. In compliance with the Network Advertising Initiative (NAI) Code of Conduct, we do not tie the device identifying information gathered by clear gifs to personally identifiable information except as permitted by the NAI Code.

In performing our Advertising Services, we collect information in multiple ways, including:

  • on our own websites
  • on the websites of publishers or Advertising Customers,
  • when we serve online advertisements, and
  • from third party providers.

The collection of this data about your online activities across non-affiliated properties and linked devices allows us and our Advertising Customers to better target advertising to user interests. This process is called interest-based advertising. The Advertising Services include various analytics and measurement services as well. The data also allows us to improve our services, for example, improving the effectiveness of the advertisements delivered to users and limiting the number of times a person sees a given advertisement.


We may share the information we collect with other parties for our business reasons, including the following:

  • We share your Personal Information with our affiliates and third-party vendors who provide services on our behalf.
  • We can disclose Personal Information to provide our Advertising Services, including disclosures to our Advertising Customers to enable them to serve interest-based advertisements to user devices based on the user’s browsing history and online activities.
  • Simplifi may also disclose any information if required to do so by law or in the good faith belief that such action is necessary to: (1) comply with legal process served on Simplifi, (2) protect and defend the rights or property of Simplifi; (3) protect the personal safety of users of Simplifi, its Advertising Services, or other services; (4) provide updates and services that may be of interest to the user; or (5) prevent online fraud or other cyber threats, for example through an online threat exchange, or to report, detect and/or prevent security events.
  • Simplifi is required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
  • Simplifi may disclose Personal Information with notice or with your consent, where permitted by law.


In the event that Simplifi is involved in a potential or actual merger, acquisition, or sale of all or a portion of its assets, including in bankruptcy, we reserve the right to include, disclose and transfer any or all stored Personal Information and other data among the assets transferred to the acquiring company. If this occurs, you will be notified via email and/or a prominent notice on our Site of any change in ownership or material changes in uses of your Personal Information, as well as any choices you may have regarding your Personal Information.


We partner with third parties to provide customers with targeting options related to health and wellness interests. If you would like to view the current list of third-party health and wellness interest segments available through Simplifi, please click here.


We partner with third parties to provide customers with political targeting options. If you would like to view the current list of third-party political interest segments available through Simplifi, please click here.


Opting Out of Simplifi Targeted Advertising on Your Browser engages in interest-based advertising activities, including cross-device linking, as described above. If you would like to stop receiving interest-based advertising from Simplifi on your browser, click here. By doing so, Simplifi will replace your unique cookie with an “opt-out” flag that will prevent us from serving you interest-based advertising. An opt-out choice means that we no longer use or transfer data from the opted-out device for targeted advertisements, and we no longer use data collected on other devices to inform advertisements on that device. We will still collect and store information through such cookies for other purposes such as metrics and analytics and we may still serve you advertising, but it will not be tailored for you. Because cookies are browser specific, if you use more than one browser or device, you will need to make your opt-out choice on each browser or device that you use. To do so, point each browser that you use to this page, and click on the opt-out link above. Please note that you will need to set the Simplifi opt-out cookie again in some cases, for example, under the following circumstances: you buy a new computer or device, delete cookies from your browser, or upgrade or change the browser of your existing computer or device.

Simplifi is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct. Additional information on the NAI and its code can be viewed at

Simplifi also licenses the AdChoices icon from the Digital Advertising Alliance (“DAA”) at and the DAAC at for the purpose of providing enhanced notice and to inform users when they are being behaviorally targeted and to provide an opportunity to opt out.

Simplifi makes every effort to ensure adherence to the self-regulatory principles of the DAA and the DAAC.
To opt-out of interest-based advertising by other companies participating in the following consumer choice mechanisms, please visit:

We currently honor Do Not Track signals transmitted by browsers by treating this signal as an opt out of interest-based advertising.

You may opt out of our collection, use, and transfer of precise location data for location-based advertising purposes, by using the location services controls in your mobile device’s settings.

You may request to access your Personal Information that we hold, as well as to correct, amend or delete information when it is inaccurate, or has been processed in violation of the Privacy Shield Principles or when otherwise required by law. To make such requests, please contact us at We will respond to these requests in accordance with the laws that apply to you and within a reasonable timeframe. You can help us maintain the accuracy of your information by notifying us of any changes to your information. We may deny a request in some cases when permitted by law, such as when the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the rights of persons other than the individual would be violated.


By providing Personal Information and/or by communicating with us by email, you acknowledge and expressly consent to our processing and disclosure of your Personal Information outside your country. The Personal Information of users who are located outside the U.S. may be transferred to the U.S., where our servers are located and where it will be processed and stored on servers in the U.S. Individuals from the European Union, United Kingdom, and Switzerland, please see the section below on “Cross-Border Transfers from Europe” for more information.


We process Personal Information with your consent. On other occasions, we may process Personal Information when we need to do so to fulfill a contract (for example, for billing purposes) or where required to do this by law. If necessary, we may also process Personal Information when it is in our legitimate interests to do this (e.g., for auditing purposes or for fraud detection) and when these interests are not overridden by your data protection rights.

EU data subjects may have rights to access, portability, to revoke consent, to correct, delete, and/or object to or restrict processing of the Personal Information you provide to us. You can email a request to us at We will respond to your request in a reasonable timeframe and in accordance with the law that applies to you. Sometimes a request in relation to your Personal Information may not apply to certain information, such as information we may keep to comply with legal requirements.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.


Simplifi relies on safeguards such as the SCCs to receive Personal Information from the European Union, United Kingdom and Switzerland. Simplifi also continues to participate in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. Simplifi is committed to subjecting all Personal Information received from European Union (EU) member countries, the United Kingdom and Switzerland, respectively, in reliance on each Privacy Shield Framework, to that Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List, here:

To learn more about the Privacy Shield principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity & Purpose Limitation, Access & Recourse, Enforcement & Liability, please visit

Simplifi is responsible for the processing of Personal Information it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Simplifi complies with the Privacy Shield Principles for all onward transfers of Personal Information from the EU, United Kingdom, and Switzerland under a Privacy Shield Framework, including the onward transfer liability provisions.

With respect to Personal Information received or transferred pursuant to the Privacy Shield Frameworks, Simplifi is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Simplifi may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at


Under certain conditions, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted, as described more fully on the Privacy Shield website here:


California, Virginia, Connecticut, Utah, and Colorado residents have certain rights under state law with respect to Personal Information processed by Simplifi. This section contains disclosures required by such laws and explains rights that may be available to you.

Personal Information We Collect and Disclose for a Business Purpose
In the past 12 months, we have collected, and disclosed to third parties, the following categories of Personal Information about users, for our business or commercial purposes:

  • Personal and online identifiers (such as email address, postal address, or unique online identifiers)
  • Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement)
  • Geolocation information (including precise location derived from your device)
  • Inferences reflecting potential interests or characteristics, including race/ethnicity, health and wellness interests, and political interests.

Categories of Sources
We collect this Personal Information from the following categories of sources:

  • Our Advertising Customers;
  • Our service providers;
  • Affiliates not under the Simplifi brand; and
  • Third party data providers.

Categories of Recipients
We may disclose all of the categories of Personal Information listed above to our service providers, to affiliates not under the Simplifi brand, and to other entities for purposes like legal compliance, as described in the “Information Sharing and Disclosure” section of this Privacy Policy above.

We share all of the categories of Personal Information listed above to our business customers for interest-based advertising (also called targeted or cross-context behavioral advertising). This may be considered a sale in some states. We do not otherwise sell Personal Information about users for our Advertising Services.

Why We Collect, Use, and Share Personal Information
We use and disclose the personal information we collect for our commercial and business purposes, as further described above in the “How We Collect and Use Information” and “Information Sharing and Disclosure” sections of this Privacy Policy.

Your Rights Regarding Personal Information
Residents of California, Virginia, Connecticut, Utah, and Colorado have rights with respect to the Personal Information collected by businesses. If you are a resident of one of these states, you may exercise the following rights regarding Personal Information, subject to certain exceptions and limitations:

  • The right to confirm whether Simplifi is processing Personal Information about you.
  • The right to correct inaccuracies in the Personal Information we have collected about you.
  • For California, the right to know the categories of Personal Information we collect, use, disclose, and sell about you, the categories of sources from which we collected Personal Information , our purposes for collecting or selling Personal Information , the categories of Personal Information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared Personal Information.
  • The right to access the specific pieces of Personal Information we have collected about you.
  • The right to request that we delete the Personal Information we have collected about you.
  • The right to opt out of the processing (including sharing) of Personal Information for interest-based (also called targeted or cross-context behavioral) advertising. Please note that if you opt out of certain practices, we may be unable to provide you with some services.
  • Depending on your state, the right to limit Simplifi’s processing of certain “sensitive” Personal Information about you (or to withdraw consent for such processing if you previously gave it).
  • The right not to receive discriminatory treatment for the exercise of the above privacy rights.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

  • By email at
  • By phone at 800.840.0768

For residents of certain states, if you have submitted a request that you believe we have not fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal” to

Verification Process and Required Information
Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.

Authorized Agent
If you are a California or Colorado resident, you may designate an authorized agent to make a request on your behalf by verifying your identity and providing the agent with written permission to make a request on your behalf. An authorized agent may submit a request through the methods provided above.

Minors’ Right to Opt In
We do not knowingly sell, or share for interest-based advertising, Personal Information about minors under 16 years of age.


We retain the information we collect through our Advertising Services for a minimum of 30 days, or longer if needed for auditing purposes. We do not retain any data collected for interest-based advertising longer than 24 months in an identifiable form, except as required by law.

We retain other Personal Information in compliance with applicable laws and as reasonably necessary for our processing purposes set out in this Privacy Policy. When it is no longer necessary for us to process Personal Information for these purposes, we will deidentify, aggregate, or delete this data.


Simplifi uses commercially reasonable physical, managerial, and technical safeguards designed to preserve the integrity and security of your personal information and to protect it against loss or unauthorized use or disclosure.


If you have inquiries or complaints regarding this Privacy Policy please contact Simplifi at:


Chief Privacy Officer
c/o Frost Prioleau, CEO
Simplifi Holdings LLC
1407 Texas Street
Fort Worth, TX 76102

Where Simplifi acts as a controller with respect to Personal Information processed through the Advertising Services, the controller of Personal Information is: Holdings, LLC
128 East Exchange Avenue, Suite 700
Fort Worth, TX 76164 USA

For EU Inquiries:
Data Protection Officer
c/o Henrik Duedahl Høyer, DPO
Simplifi Europe IVS (designated EU representative)
c/o Amalie 6 ApS
Amaliegade 6. 2. tv.
DK – 1256 Copenhagen K

Terms and Conditions
Please read our Terms and Conditions at as they also govern your use of the Site and our Advertising Services.

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