This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our display product page.
With Simpli.fi’s display advertising solution, achieve greater performance with enhanced targeting methods. We take an audience-first approach, using consumer behaviors and intent to drive delivery. Through individualized bidding, optimization, and reporting methods, we exchange waste for increased performance. Our campaign insights tell a clear story behind performance increases. And that leads to greater success with programmatic display ads.
APPLY AUDIENCE-FIRST TARGETING METHODS CENTERED ON CONSUMER BEHAVIORS & INTENT
Serve programmatic display ads to users based on their behaviors and intent. Target by analyzing browsing tendencies, buying behaviors, and more. Reach consumers based on keyword searches and contextual content. Retarget website visitors for greater engagement and conversion activity. All of these strategies available use audience-first targeting methods to drive campaign performance.
With Search Retargeting and Keyword Contextual, we target audiences based on online behaviors. We use recent searches and content consumption to deliver targeted display ads. Likewise, our display advertisers use our tag management tool for online retargeting. This leads to retargeting site visitors and creating conversion funnels for greater engagement. With these tactical strategies, we make programmatic display ads more targeted than ever before.
BID, OPTIMIZE, & REPORT ON INDIVIDUAL PROGRAMMATIC DISPLAY IMPRESSIONS
Take a performance mindset into every campaign with our individualized approach. Simpli.fi’s model offers bidding, optimizations, and reporting at the impression level. When buying programmatic display through Simpli.fi, we’re taking your ad spend further. We do this by applying a drilled-down, transparent approach every step of the way.
This process allows display advertisers to know what’s working in real time. These kinds of insights provide perspective into a campaign’s performance that enhances your ability to perform well. You’ll learn what ad sizes, styles, and messaging resonate with your audience-first targeting. And you’ll receive these insights in real-time, knowing how each individual impression performed.
With clear reporting behind when, where, and how your ads serve, our partners better understand what drives performance. And that leads to enhanced performance for active and future campaigns. All this helps reduce waste and increase return on investment for your programmatic display efforts.
DELIVER INCREASED PERFORMANCE WITH DEEPER CAMPAIGN INSIGHTS VIA PROGRAMMATIC DISPLAY
Experience granular reporting in a digestible format with our custom dashboards. We provide an array of performance data available for every programmatic display campaign. Know what websites and mobile apps your ads serve on. Analyze performance for each individual ad as it pertains to your campaign goal (i.e., CTR, CPA, CPV, or CPC). Take performance further with our detailed reporting.
Our campaign insights help deliver increased performance across display campaigns. We’re able to see what’s driving online actions. We’re reporting on what’s leading to increased visitation in-store. Our online and offline attribution models help display advertisers understand what’s working. And then we let those insights help us improve our approach in real-time for greater performance.
We offer audience-first targeting with powerful campaign insights for increased performance. To learn more about Simpli.fi’s display solutions, please visit our display product page.
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