The Latest Recap: December 2023
As we move into the new year, we wanted to make sure you saw the most relevant of Simpli.fi’s articles, stories, and features from this past month. Check out what’s been in the news about Simpli.fi and read out our most-read blog posts below.
DECEMBER’S TOP BLOG POSTS
YEAR-END SPOTLIGHT: THE BEST SIMPLI.FI CONTENT OF 2023
Come check out the top Simpli.fi content from 2023 including blog posts, case studies, videos, and news articles.
ADVERTISING WEEK NYC 2023: DRIVING THE TRANSITION FROM LINEAR TV TO CTV
Enjoy this discussion from Advertising Week ’23 on linear and CTV advertising featuring Lee Doyle, Maya Simonian & Frost Prioleau.
VISIT BOISE TOURISM DIVISION DRIVES LOCAL FOOT TRAFFIC WITH DUFT WATTERSON AND SIMPLI.FI
Discover how Boise Tourism’s partnership with Simpli.fi and Duft Watterson led to an increase in local foot traffic by reading this case study.
THE VALUE OF A DSP BUILT ON ITS OWN DATA MANAGEMENT PLATFORM
We built our DSP on our data management platform (DMP), which brings better performance, deeper insights, and more control to advertisers.
CONTEXTUAL ADVERTISING: DATA-DRIVEN TARGETING, OPTIMIZATION, & REPORTING WITHOUT BOUNDARIES
The cookie may be crumbling, but marketers use contextual advertising as an identifier-free, data-driven advertising solution–come learn more.
SIMPLI.FI IN THE NEWS
SIMPLI.FI – A LOCAL-FOCUSED DSP WITH 140,000 LIVE CAMPAIGNS
(Marketecture)
In this interview with Ari Paparo, CEO Frost Prioleau discusses the company’s platform and its approach to data. He touches on self-serve vs. managed service offerings, looming restrictions on IP addresses, the company’s recent foray into workflow software, and more.
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