Year-End Spotlight: The Best Simpli.fi Content of 2023
As we approach the end of 2023, it’s the perfect time to reflect on the highlights and milestones that defined Simpli.fi’s journey throughout the year. From formative blog posts to insightful case studies, engaging videos, and noteworthy news coverage, we’ve curated a comprehensive year-in-review to encapsulate the essence of 2023.
MOST VIEWED SIMPLI.FI BLOG POSTS OF 2023
SIMPLI.FI RANKED AMONG THE TOP 5 DSPS IN G2’S LATEST REPORT
Simpli.fi was ranked among the top DSPs in G2’s latest 2023 report! Come learn more about this recognition.
2024 ELECTION CYCLE IS HERE: 5 DSP FEATURES FOR POLITICAL ADVERTISERS
As the 2024 election season kicks off, we’re releasing a guide for political advertisers with 5 features to look for in a demand-side platform (DSP) partnership.
MAXIMIZING RELEVANCE WITH CTV: A GUIDE TO OPTIMIZING YOUR MEDIA STRATEGY
Learn from experts across the industry by downloading Simpli.fi’s CTV advertising guide–a resource for advertisers everywhere.
MOST WATCHED SIMPLI.FI VIDEOS OF 2023
#ONESIMPLIFI: COMPANY CULTURE VIDEO
Collaborative. Fun. Honest. Inclusive. Inventive. Come learn more about what our #OneSimplifi culture is all about.
ZTV: SIMPLI.FI’S LATEST CONNECTED TV ADVERTISING PRODUCT ENHANCEMENT
Simpli.fi just released ZTV, a zip-based, targeted connected TV advertising solution. Come learn how this futureproofed product offers an enhanced approach to CTV advertising–further bridging the gap between linear and digital buyers.
THE FUTURE OF ADVERTISING: 2024 ADTECH PREDICTIONS
Come hear directly from three industry visionaries on what they predict for the future of AdTech in 2024 and beyond with the release of this new video.
MOST VIEWED SIMPLI.FI CASE STUDIES OF 2023
KRISPY KREME INCREASES IN-STORE FOOT TRAFFIC WITH CGR COMMUNICATIONS AND SIMPLI.FI
Come see how Krispy Kreme and CGR Communications utilized Simpli.fi’s geo-fencing solution to drive foot traffic to the first Krispy Kreme Doughnuts storefront on the island of Jamaica.
NATIONAL MEDICARE CONSULTATION COMPANY REACHES CONSUMERS WITH FIRST-PARTY DRUGSTORE DATA AND HOUSEHOLD-LEVEL TARGETING
Discover how Simpli.fi’s partnership with OpenX, which unlocks retail data from Walgreens Advertising Group, helped an advertiser reach consumers.
GOURMET COFFEE BRAND USES SIMPLI.FI’S CAMPAIGN AUDIENCE RETARGETING TO MAXIMIZE LOW-COST CONVERSIONS
Learn how a gourmet coffee brand maximized low-cost conversions to exceed their campaign performance goals by implementing Simpli.fi’s Campaign Audience Retargeting solution.
MOST WATCHED SIMPLI.FI TV EPISODES OF 2023
UNLOCKING THE POTENTIAL OF STREAMING TV | LEE DOYLE
Simpli.fi TV interview with Lee Doyle of Empower Media discussing the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies.
THE DIGITAL TRANSFORMATION OF TELEVISION | ROB NORMAN
Simpli.fi TV interview with Rob Norman, formerly of WPP’s GroupM discussing the revolutionary shifts occurring in Connected TV (CTV).
UNLEASHING DATA CURATION AND IDENTITY FRAMEWORKS | DREW STEIN
Simpli.fi TV interview with Drew Stein from Audigent, as he and David McBee from Simpli.fi discuss the innovative concept of data curation.
MOST EXCITING SIMPLI.FI PR COVERAGE OF 2023
SIMPLI.FI EXPANDS BEYOND A DSP+ SOLUTION PROVIDER AND UNVEILS NEW BRAND IDENTITY
(4A’s)
Come learn how Simpli.fi transformed from a well-known DSP+ into a holistic platform with broader products, solutions, and services that help clients build the most relevant connections to audiences, insights, and media placements.
WHY REGULATORS’ SCRUTINY OF BIG TECH IS REKINDLING BUYERS’ INTEREST IN AD TECH
(Digiday)
Check out this Digiday article which highlights Simpli.fi’s acquisition of Bidtellect, a native and contextual advertising platform, amongst others in its discussion around big tech consolidation, mergers, and acquisitions.
THE SPECIALIST DSPS GIVING OMNICHANNEL GIANTS A RUN FOR THEIR MONEY
(AdExchanger)
Read Simpli.fi CEO, Frost Prioleau’s thoughts on the future of automation and efficiency in advertising as AdExchanger highlights Simpli.fi’s advertising capabilities for SMB advertisers.
2023 STREAMING MEDIA 100: THE TOP 100 COMPANIES IN THE STREAMING MEDIA UNIVERSE
(Streaming Media)
We’re honored to be included in the 2023 Streaming Media 100, a collection of the top 100 companies and innovators in technology, streaming, and online video.
FROST PRIOLEAU ON EMPOWERING LOCAL BUSINESSES WITH CTV
(Cross Screen Media)
We invite you to listen to this episode to learn from two thought leaders in AdTech on how the evolution of CTV is shaping the landscape. Come hear their thoughts on the convergence of performance and branding in CTV, the challenges of optimizing creative delivery and measurement, and the unique needs of local advertisers.
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