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The Latest Recap: October 2023

As we move into November, we wanted to make sure you saw the most relevant of Simpli.fi’s articles, stories, and features from this past month. Check out what’s been in the news about Simpli.fi and read out our most-read blog posts below.

OCTOBER’S TOP BLOG POSTS

UNCOVERING TRANSPARENCY: WHAT IT ACTUALLY MEANS IN ADVERTISING
Discover Simpli.fi’s transparency commitment in advertising. Gain insights into data and media costs, ensuring budget control.

HOW SIMPLI.FI’S ZTV SOLUTION CAN HELP MAXIMIZE VOTER AWARENESS
See how Simpli.fi’s ZTV solution empowers political advertisers to raise voter awareness and influence elections in 2024.

KRISPY KREME INCREASES IN-STORE FOOT TRAFFIC WITH CGR COMMUNICATIONS AND SIMPLI.FI
Discover how Krispy Kreme boosted foot traffic for a grand opening with Simpli.fi, driving hundreds of in-store visits.

MULTI-CHANNEL ADVERTISING: PROGRAMMATIC STRATEGIES TO DRIVE ENGAGEMENT
Maximize engagement with Simpli.fi’s programmatic multi-channel advertising solutions. Reach and engage prospects across various channels for faster, more effective campaigns.

THE DATA DIFFERENCE: DETERMINISTIC VS. PROBABILISTIC METHODS
Master digital ad success with the right data strategy. Explore the power of deterministic and probabilistic data, pinpoint precision, and vast audience reach.

COOKIELESS, FUTURE-PROOF ADVERTISING STRATEGIES FOR MARKETERS
Explore how marketers can thrive in a cookieless era. Discover actionable advertising strategies to ensure your campaigns stay robust and effective.

BOOSTING ROI: UNLEASH THE POWER OF CONTEXTUAL ADVERTISING IN B2B CAMPAIGNS
Access this exclusive guide that dives into maximizing ROI using contextual advertising in B2B marketing campaigns.

 

SIMPLI.FI IN THE NEWS

FORT WORTH’S SIMPLI.FI APPOINTS NEW CFO
(Dallas Innovates)
Simpli.fi, the Fort Worth-based advertising success platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, has appointed Evan Kolter as chief financial officer, succeeding Andries Marx, who led Simpli.fi’s finance and human resources teams through rapid growth over the last 10 years.

THE 2023 STREAMING MEDIA 100: THE TOP 100 COMPANIES IN THE STREAMING MEDIA UNIVERSE
(Streaming Media)
We’re honored to be included in the 2023 Streaming Media 100, an honorable collection of the top 100 companies and innovators in technology, streaming, and online video. Come check out Simpli.fi’s recognition as part of this list.

 
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