Google announced it will finally begin phasing out support for third-party tracking cookies in Chrome, a process it plans to complete by the end of 2024. For many marketers, this is a worrying event, as ad-tech platforms face increasing difficulty in conducting data-driven advertising on a large scale.
Should you be worried? The truth is, data-driven advertising isn’t going away, it’s just getting harder to execute at scale in the fast-moving technical and legislative climate.
WHAT FUTURE-PROOF ADVERTISING STRATEGIES CAN YOU ADD TO YOUR MARKETING MIX?
With nearly 200 developers actively working in sprints to maintain and strengthen Simpli.fi’s privacy-compliant device & household identity graphs, we recognize the need for strategies that aren’t cookie-dependent.
In this guide, explore three future-proof advertising strategies and the unique advantages it offers as we enter a cookieless world:
- Gather relevant data appoints to drive more meaningful results with Contextual Targeting.
- Pair contextual targeting efforts with Native Advertising to enhance campaign performance with highly relevant, more engaging ads.
- Thrive in a cookieless world with ZTV, a proprietary ZIP-code based CTV solution that is an identifier-free, placement-based audience solution.
In the AdTech world, adversity is a motivator. Yes, we are entering a cookieless world, but it provides an incentive to consider what a future-proof advertising strategy can look like, and the unique advantages it offers.
Ready to add future-proof advertising to your marketing mix?
Fill out the form below, contact your Simpli.fi representative, or email us at firstname.lastname@example.org for next steps.