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Cookieless, Future-Proof Advertising Strategies for Marketers

Google announced it will finally begin phasing out support for third-party tracking cookies in Chrome, a process it plans to complete by the end of 2024. For many marketers, this is a worrying event, as ad-tech platforms face increasing difficulty in conducting data-driven advertising on a large scale.

Should you be worried? The truth is, data-driven advertising isn’t going away, it’s just getting harder to execute at scale in the fast-moving technical and legislative climate.

 

WHAT FUTURE-PROOF ADVERTISING STRATEGIES CAN YOU ADD TO YOUR MARKETING MIX?

With nearly 200 developers actively working in sprints to maintain and strengthen Simpli.fi’s privacy-compliant device & household identity graphs, we recognize the need for strategies that aren’t cookie-dependent.

In this guide, explore three future-proof advertising strategies and the unique advantages it offers as we enter a cookieless world:

  1. Gather relevant data points to drive more meaningful results with Contextual Targeting.
  2. Pair contextual targeting efforts with Native Advertising to enhance campaign performance with highly relevant, more engaging ads.
  3. Thrive in a cookieless world with ZTV, a proprietary ZIP-code based CTV solution that is an identifier-free, placement-based audience solution.

In the AdTech world, adversity is a motivator. Yes, we are entering a cookieless world, but it provides an incentive to consider what a future-proof advertising strategy can look like, and the unique advantages it offers.

Ready to add future-proof advertising to your marketing mix?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.

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