Programmatic Strategy

Multi-Channel Advertising: Programmatic Strategies to Drive Engagement

The customer journey is inherently multichannel, spanning a variety of channels and devices, including mobile, desktop, native, audio, CTV, social media, SEM/search, and more. Programmatic allows marketers to reach prospects across any web-connected device or channel, setting the stage for cohesive and consistent brand experiences.

For maximum efficiency, storytelling, and attribution, it’s imperative to centralize all aspects of a campaign — channels, data analysis, and reporting — into a single source.

Simpli.fi’s Demand-Side Platform Is Your Single-Source Omnichannel Solution

Simpli.fi’s media buying solutions enable you to maximize engagement with solutions for every stage of the online customer journey. Reach and engage prospects wherever they are in the digital universe, including:

Addressable. Target 126+ million households in the US with a 90% match rate. By combining GPS and platline data with geo-fencing technology you can customize your targeting down to a specific household address, across all devices seen within that household.
CTV. Combine the reach and engagement of TV with the targeting of digital. We offer a range of programmatic strategies to deliver ads across all big and small screens that are connected to the web.
Mobile Advertising. We offer an industry-leading mobile advertising solution via scaled, precise location-based targeting and reporting.
Video. Engage users via short-form pre-roll, mid-roll, post-roll, and in-banner video ads across millions of websites and mobile apps.
Audio. Our platform helps you tap into relevant, engaged users on Spotify and other platforms by integrating audio advertising into their programmatic strategy.
Native. These highly-immersive ad formats are integrated into the content the user is currently consuming. The less intrusive nature of native ads prompt higher levels of engagement. Increase awareness and engagement further by combining it with contextual advertising tactics.
Social Media. Target users on popular social media platforms. Going further, we can help you convert your existing social media posts into ad units designed to look like native social ads across all popular social media networks.
Google Ads (SEM). Bring your Google search engine marketing (SEM) advertising campaigns under the same interface as all of your other programmatic efforts.

Additionally, our DSP streamlines every step in the workflow, from initial planning to final reporting. The platform includes campaign management features such as a campaign dashboard, campaign optimization, reach, brand safety, frequency capping, and targeting.

Benefits of a Single-Source Media Buying Solution

From a single interface, marketers can pull and analyze data from every channel to get a holistic understanding of the customer journey. They can see which channels, ad formats, and other campaign criteria prompt the most users through the purchasing funnel. The result is faster and improved campaign performance.

Regardless of channel, it’s also much easier to manage the media buy as the campaign planning, building, optimizing, and reporting are all done centrally rather than across multiple platforms.

Moving the Needle Faster

The most effective strategies are those that significantly impact customer engagement. By identifying the channels that generate the highest engagement levels within a centralized platform for multi-channel strategies, you gain the ability to assess what works and what doesn’t. This data-driven approach allows for enhanced performance and reduces wasted impressions.

Simpli.fi’s multi-channel advertising platform specializes in delivering top-tier media buying solutions that yield tangible results, thanks to:

The right media types: Reach users at each stage of the customer journey using the right channel, whether it’s social, CTV, mobile, desktop, video, SEM, and so on. All media can be managed across one central platform to ensure you are reaching the right person at the right time and optimizing accordingly.
The proper targeting types, including behavioral, intent-based, demographic, and location-based, with the ability to report on the success of each of these at the user- and device-level.
The Reporting and Analytics Center is a full ad-hoc custom reporting suite available within the Simpli.fi UI that provides the most transparent and richest data set available. You can extract data in real-time through the UI, create custom data visualization for easy analysis, and create custom ad-hoc reports. You can also customize reports based on filters, pivot tables, and more than 100 unique dimensions and measures.

Ready to get started?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for the next steps.