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2024 Election Cycle is Here: 5 DSP Features for Political Advertisers

It’s that time again: the 2024 election cycle is here! With last year’s record political ad spending reaching $7.8 billion, nearly doubling the previous midterm cycle, the importance of effective political advertising cannot be understated.

To help political advertisers maximize relevance in the upcoming election season, we’ve published a guide: 5 DSP Features for Political Advertisers. In this guide, you’ll discover a deep analysis of Simpli.fi’s platform data from prior elections to help make informed decisions in the present and future of political advertising.

 

KEY TAKEAWAYS & INSIGHTS FROM PREVIOUS ELECTION CYCLES USING SIMPLI.FI’S PLATFORM DATA

As we approach the upcoming Presidential election season, we’ll reflect on insights from previous election cycles to help advertisers prepare for what to expect in 2024. We’ve analyzed data from previous elections dating back to 2018 to share key trends and changes that can help inform your political advertising strategies for the next 12-15 months.

By downloading our guide, you’ll get access to platform insights including the following:

  • Changes in political advertising strategies across connected TV, mobile, and more
  • Raw CTV pricing by state to inform planning in key areas, such as battleground states
  • Location-specific data to identify opportunities for national and local advertising

To access this information, download the guide here.

 

LOOKING AHEAD: 5 DSP FEATURES TO MAXIMIZE RELEVANCE THIS ELECTION SEASON

As this election season kicks off, It’s important to make sure your DSP partner(s) can offer the right products, reporting, and services to meet your campaign goals. Whether you’re encouraging donations, spreading messaging, or driving voters to the polls – you must be prepared to answer what key capabilities your advertising partners provide to help you achieve maximum relevance.

In this guide, we answer the following questions for political advertisers:

  • How should advertisers approach data for targeting purposes?
  • Which advertising channel(s) are best for making an impact?
  • How will you achieve maximum impact with your budget?
  • How will you measure success?
  • What support will you need?

Download the guide today to learn more about what DSP features are needed to provide political advertisers with the tools needed to succeed.

Be Relevant This Election Cycle.
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.

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