Maximizing Relevance With CTV: A Guide to Optimizing Your Media Strategy
Welcome back for part two of our three-part series focused on how advertisers can do more with less in today’s economic climate. This second guide focuses on maximizing relevance using CTV advertising.
Advertisers need to reach the most relevant audience with the most relevant ad at the most relevant time–and CTV offers a unique opportunity to do so. Come learn from experts like:
- Michael Beach (Cross Screen Media / State of the Screens)
- Chris Maccaro (Beachfront)
- Christine Carlson (Neo Media World)
The guide is titled “Maximizing Relevance With CTV: A Guide to Optimizing Your Media Strategy” and is available for download now.
THE STATE OF THE STREAMING INDUSTRY: EXPLOSION IS SLOWING, YET CTV REMAINS DOMINANT
Streaming viewership exceeded cable usage for the first time in 2022, according to a report by Nielsen, representing the largest share of TV viewing compared to cable, broadcast television, and other forms. That growth remains dominant, even if its exponential growth phases have slowed. And that represents a massive opportunity for digital advertisers.
“The three trends that are pushing streaming in the right direction are more households, more overall time [spent], and more share of the time that is going to ad-supported media.” – Michael Beach, CEO of Cross Screen Media
In this second guide, we uncover how CTV advertising offers incremental benefits to advertisers trying to reach viewers unreachable by traditional television and existing digital strategies alone. Read the second of Simpli.fi’s industry insight series today.
AUTOMATE WHERE POSSIBLE: HOW TO MERGE CTV ADVERTISING WITH LINEAR & DIGITAL BUYS
advertising with the technologically-advanced structures of digital and programmatic. Advertisers of all sizes want to capture the attention of TV viewers, but their approaches, communication styles, and expectations are vastly different. That’s why it’s so important to automate wherever possible.
Come learn what the experts had to say about automating the media planning and buying process–and how CTV fits into that picture. You’ll be able to learn from a sell-side platform CEO, a media planning manager of a global advertising agency, and a video marketing analytics CEO.
INTEGRATE CTV INTO A LARGER STRATEGY WITH CROSS-CHANNEL REPORTING & METRICS
To maximize CTV’s impact, savvy advertisers work to integrate this channel into the overall media strategy as much as possible. Then, they track and compare reporting metrics across channels. Advertisers–and their clients–increasingly want to see cross-channel strategies leading to maximum performance, no matter the KPIs.
“Typically for CTV, we view it as the larger video strategy — including linear, CTV, OLV, and second screens when someone is watching CTV… Increasingly, brands want conversion: customers exposed to a CTV ad to convert or to a secondary message on a secondary screen” – Christine Carlson, Manager of Media Planning at Neo Media World
These strategies help advertisers maximize their relevance using a powerful media format. Learn more from these experts in our guide.
Maximize Relevance With CTV Advertising.
Download the guide today, or contact us directly by filling out the form below or emailing us at hi@simpli.fi.
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