Simpli.fi Wins Masterclassing 2022 Effective Digital Marketing Award
We’re excited to receive Masterclassing’s Effective Digital Marketing Award for the Most Effective Retail Campaign. With this win, Simpli.fi joins a distinct roster of agencies and solution providers recognized for their digital talent, creative impact, and measurable results across the marketing industry.
The Effective Digital Marketing Awards honor Simpli.fi’s collaboration with a full-service agency and trusted partner, Group C Digital, to run location-based advertising campaigns for a grocery store chain with 126 store locations across the nation. Today, we’re expanding further on the capabilities Group C Digital used for the campaign behind this award.
EXECUTING A CUSTOM CAMPAIGN STRATEGY WITH MULTI-LOCATION CONVERSION TRACKING
With the need to increase and accurately measure in-person visits by location, Simpli.fi created a custom campaign to deliver localized execution on a national scale using Simpli.fi’s Geo-Fencing with Conversion Zones solution.
In order to attract active shoppers near the brand’s stores, the strategy focused on conquesting nearby competitor locations. The Simpli.fi team drew custom-shaped target fences around 88 competitor stores, provided by the advertiser. By capturing this custom audience from competitor locations, the advertiser could target nearby active shoppers for up to 30 days after leaving a competitor’s store.
The grocery store chain measured over 163,000 in-person visits across 126 store locations using this strategy. That performance resulted in a $3.22 average cost-per-visit. Additionally, we measured success across multiple device formats, including a $5.27 cost-per-visit via CTV.
Campaign Setup
• Geo-Fencing: 88 Target Fences
• Conversion Zones: 126 Store Locations
• Offline Attribution: 163,000+ In-Person Visits
Results
• $3.22 Average Cost Per Visit
• $5.27 Cost Per Visit for OTT/CTV Ads
• $2.25 Cost Per Visit for Mobile Ads
• 163,761 Total Store Visits
ESTABLISHING A TRUSTED WORKING PARTNERSHIP BETWEEN SIMPLI.FI & THE AGENCY
A few years ago, Group C Digital was selecting a programmatic partner for all their clients. The agency wanted to work with a platform that could drive and measure in-person visits for several locations at a time. After careful consideration, they chose Simpli.fi due to the ability to gauge individual store traffic, the flexibility and support of a hybrid service model, and innovative targeting solutions.
Simpli.fi’s partnership with Group C Digital reveals how we approach our client relationships. We offer a range of solutions and work together to identify what works best for your specific needs. With the help and expertise of our team, we’re able to create custom strategies to meet your goals.
For this case study, Group C Digital had a $5.00 cost-per-visit goal for the campaign. Simpli.fi’s $3.22 cost-per-visit proved the customized approach successful. Today, we continue to grow our collaborative partnership with Group C Digital. The agency now works with Simpli.fi for 20+ multi-location brands to execute high-performing campaigns.
READY & WILLING TO COLLABORATE TO PROVIDE SOLUTIONS THAT FIT YOUR SPECIFIC NEEDS
In the realm of digital marketing, the needs of advertisers vary greatly. Simpli.fi’s stands ready and willing to collaborate to identify the right fit for you. Whether you want to drive performance online or in-stores, we have solutions for you. Come experience the performance marketing solutions and partnership that led to this award. We’re honored to receive the award and for our partnership with organizations like Group C Digital.
Want To Experience Simpli.fi’s Award-Winning Advertising Solutions?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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