Streaming TV Advertising: Premium Access With NBCUniversal

Writer: Luis Reyes
Date: January 20, 2026

When NBCUniversal meets Simpli.fi’s programmatic technology, the result isn’t just expanded access — it’s expanded possibility.

NBCUniversal has defined premium storytelling for decades, shaping cultural moments through properties like The Office, Saturday Night Live, The Voice, Law & Order: SVU, and Premier League soccer coverage. Today, that same legacy extends into streaming with NBCUniversal, where viewers are more intentional and engaged than ever, providing a data-rich audience for focused marketers.

As audiences continue to migrate from traditional linear television to on-demand streaming services, advertising dollars are following. According to Adobe, advertising on Connected TV (CTV) platforms is projected to reach $51 billion by 2029, combining the high-impact, lean-back experience of television with the advanced targeting and measurement capabilities of digital advertising.

Through Simpli.fi’s programmatic approach and omnichannel solutions, advertisers can now activate campaigns across this premium streaming environment with the same precision, transparency, and agility they expect across every digital channel.

WHAT IS NBCUNIVERSAL?

NBCUniversal streaming platform represents one of the largest ad-supported streaming ecosystems in the U.S., combining nearly a century of network entertainment heritage with the reach and innovation of modern streaming. With thousands of hours of original series, live programming, sports, news, and blockbuster entertainment, advertisers gain access to diverse, highly engaged audiences in brand-safe environments.

The streamer’s premium programming spans some of the most culturally resonant shows and live moments creating a powerful setting for brands to appear where audiences are already deeply invested.

These aren’t just programs; they’re cultural touchpoints. And they’re where your brand can show up with relevance, impact, and scale.

WHY PREMIUM INVENTORY MATTERS

Low-cost impressions are easy to find. Premium attention isn’t.

With NBCUniversal, advertisers can run across a curated portfolio of channels that elevate every impression:

• Available inventory includes:

Bravo • CNBC • E! • Golf Channel • MS NOW • NBC • NBC News • NBC Sports • Oxygen • Peacock • SYFY • Telemundo • Telemundo Deportes • TODAY • Universo • USA • Vudu

Each network brings its own audience energy—from Spanish-language sports on Telemundo Deportes to pop culture moments on E! and live tournament drama on Golf Channel.

Through Simpli.fi’s DSP, premium CTV inventory becomes the anchor of a unified, omnichannel strategy—one where every impression carries more weight. When high-quality streaming placements are paired with display, video, mobile, and social, advertisers unlock a connected journey built on both attention and intent. Premium content sets the stage, and the surrounding channels reinforce it, following audiences across devices with consistent, high-value messaging. The result is deeper engagement, stronger mid-funnel lift, and attribution that captures the full influence of premium storytelling amplified across every touchpoint.

Programmatic Precision + Premium Context

Traditional TV buying was built on scale. Programmatic streaming adds accuracy.

With Simpli.fi, advertisers gain data-driven access to NBCUniversal’s streaming touchpoints including Peacock inventory through private marketplace (PMP) deals.

What Is a Private Marketplace (PMP)?

A Private Marketplace (PMP) is a curated, invitation-only programmatic environment that gives advertisers priority access to premium, high-value inventory. Instead of entering an open exchange with broad competition, PMPs offer controlled access, transparent rules, predictable quality, and greater oversight of where ads appear. This makes PMPs a preferred buying path for brands seeking both premium content and programmatic efficiency.

 What Does This Provide?

• Granular targeting: Reach specific households by interest, behavior, or location.
• Cross-device measurement: See the full path from CTV exposure to digital engagement.
• Unified reporting: Understand performance across every channel.
• Dynamic creative: Tailor messaging based on audience context.

When premium content meets real-time optimization, campaigns stop simply running—they start performing.

 Benefits of PMP Deals

• Transparent pricing and placement
• Guaranteed premium inventory
• Audience targeting with first-party data
• Fraud-free, brand-safe environments
• Real-time reporting across devices

For marketers, this means high-quality visibility with measurable control—whether running national storytelling campaigns or local market activations.

HOW CAN YOU LEVERAGE NBCUNIVERSAL FOR YOUR BUSINESS

For Agencies
Expand your client’s omnichannel strategy with premium CTV inventory. Extend your campaign reach beyond search and social by pairing creative with premium streaming moments, think popular programs such as The Voice, Saturday Night Live, or America’s Got Talent. For local businesses, this amplifies existing CTV strategies by placing your message where your community is already watching, increasing both visibility and recall.

For Local and Regional Businesses
Reach your community during prime-time moments. Franchise based restaurants, auto dealers, and service brands can target specific regions, appearing alongside Sunday Night Football or Telemundo Deportes broadcasts within their core geography.

For In-House Brand Teams
Reinforce awareness through trusted content environments. Appear during TODAY, Premier League weekends, or Law & Order: SVU marathons to strengthen recall and drive measurable engagement.

Every marketer deserves access to premium storytelling. And it’s available with NBCUniversal via Simpli.fi.

TRANSPARENT MEASUREMENT THAT BUILDS CONFIDENCE

Gaining premium inventory doesn’t mean losing performance and accuracy.

With Simpli.fi’s DSP, advertisers receive full transparency into how each impression performs across NBCUniversal’s streaming inventory.

 Metrics include:

• Impressions and completion rates
• Reach and frequency data
• Cross-device attribution
• Audience and geographic insights
• Cost efficiency benchmarks

It’s not just about who you reach—but how effectively you reach them.

ELEVATING YOUR STREAMING STRATEGY WITH NBCUNIVERSAL AND SIMPLI.FI

The future of TV advertising isn’t about more channels—it’s about more clarity. Streaming TV merges the emotional power of television with the precision and agility of digital, creating an environment where premium content and data-driven strategy work in unison.

Through Simpli.fi’s partnership with NBCUniversal, marketers unlock access once reserved for national advertisers-without sacrificing local control or measurable impact. It’s where the sophistication of data meets the credibility of broadcast, bringing the power of television into an integrated advertising experience that’s measurable, scalable, and built for today’s audiences.

This evolution isn’t about leaving traditional television behind. It’s about translating the influence of broadcast into the intelligence of digital—giving marketers the control, clarity, and scale that modern omnichannel strategies demand. Whether it’s Premier League mornings or The Voice finales, this collaboration brings your message into the moments audiences choose—not the ones they skip.

The next era of streaming belongs to marketers who don’t just follow audiences—but meet them where stories live.

 
Ready to upgrade your streaming strategy? Request a personalized demo and start tuning into better performance.

Luis Reyes Sr. Manager of Content Marketing | Simpli.fi Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape.