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2024 Holiday Shopping Trends & Insights for Digital Advertisers

Writer: Jill Enriquez
Date: August 8, 2024

While some might love the thrill of hunting for the perfect gift the night before a holiday, advertisers don’t have the luxury of waiting until the last minute. As shoppers trend toward earlier holiday buying, an equally early approach is critical for marketers who are wanting to ensure their efforts are front and center this holiday season. To get you prepared, we’ve developed the Simpli.fi 2024 Holiday Trends & Insights for Digital Advertisers.

The holiday shopping season brings unique challenges to digital advertisers. Among these challenges we are seeing shopper habits changing in terms of timing and buying methods changing year over year. Now more than ever, advertisers must navigate the unique obstacles of the season. With shopping habits shifting each year and audiences engaging across more device types than ever, you need a strategy informed by the latest trends and detailed data. We’re here to provide you with that comprehensive, up-to-date guidance, ensuring your campaigns are both innovative and effective.

Simpli.fi’s annual holiday piece reviews some key trends and insights every advertiser should know as you prepare your marketing plan of action for the long and demanding holiday season. With 2024 holiday spending forecasted to exceed the record $964 billion in consumer holiday spend from 2023, marketers simply can’t afford to miss out. Talk about a massive wishlist. It may not be time for hot chocolate by the fireplace just yet, but it’s definitely time to dive into holiday planning conversations.

Join us as we tackle the questions that every holiday advertiser has top of mind. Simpli.fi’s 2024 Holiday Trends downloadable provides the information and answers to help advertisers prepare for successful holiday results in 2024.

 

KEY QUESTIONS WE ADDRESS FOR DIGITAL ADVERTISERS:

  • How vast is the sales potential within the holiday shopping season?
  • How early should advertisers engage with potential holiday shoppers?
  • Will streaming TV join the holiday party?
  • Are shoppers still heading to brick-and-mortar locations?
  • What is the role of mobile shopping during the holidays?

The upcoming holiday season presents unique challenges and opportunities for digital advertisers. By focusing on early planning and leveraging the latest trends and insights, you have the opportunity to navigate higher inventory price points and diverse audience engagement with confidence. With our key strategies and insights in hand, you’ll see how proactive planning is rewarded and how your 2024 holiday season can exceed expectations.

 
Ready to talk about 2024 holiday planning?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.

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