30
Nov
2021
November Recap: Industry Insights and Thought Leadership for the Holidays
November Recap: Industry Insights and Thought Leadership for the Holidays

11/30/2021

With Black Friday just behind us and Christmas just a few weeks away, we are right in the middle of one of the busiest and most significant times of the year for advertisers. At Simpli.fi, we pride ourselves on helping advertisers get the most out of their programmatic spend, especially during this crucial time of…Continue…

23
Nov
2021
Case Study: Consumer Packaged Goods Brand Builds Online Awareness with Simpli.fi’s Behavioral Solutions
Case Study: Consumer Packaged Goods Brand Builds Online Awareness with Simpli.fi’s Behavioral Solutions

11/23/2021

Advertiser Overview •  Cajun food consumer packaged goods brand with large presence in the South •  Advertised multiple products to drive brand awareness •  Began working with Simpli.fi seasonally in 2019-2020, and always-on in 2021 Agency Overview •  Independent media consultant with 35+ years of experience •  Partner of Simpli.fi’s since 2019 on behalf of…Continue…

11
Nov
2021
Industry Insights from Simpli.fi’s Performance Marketing Report: Driving Metrics That Matter
Industry Insights from Simpli.fi’s Performance Marketing Report: Driving Metrics That Matter

11/11/2021

Building brand awareness has long been the primary goal for traditional advertisers, which means delivering as many impressions as possible and hoping that they drive conversions. But increasingly, companies are shifting focus to ROI and ROAS in order to truly understand the impact of advertising on the bottom line. Now more than ever, advertisers need…Continue…

05
Nov
2021
Industry Insights from Simpli.fi’s 2021 Holiday Trends Report: Programmatic Strategies for Q4
Industry Insights from Simpli.fi’s 2021 Holiday Trends Report: Programmatic Strategies for Q4

11/05/2021

As we head into the 2021 holiday season, what can advertisers take away from last year? How can they best prepare for Q4 2021 and allocate budget to various programmatic tactics to drive performance? To answer these questions, we recently released the 2021 Holiday Trends Report: Programmatic Campaign Strategies for Q4. In order to help…Continue…