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21
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Feb
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2020 |
Since our founding, Simpli.fi has been a leader and innovator in all things programmatic. Whether it’s raising the bar for foot traffic attribution or pushing the boundaries of location-based targeting, Simpli.fi continues to be at the forefront of programmatic advertising’s most exciting opportunities. So, it’s no surprise that Simpli.fi pioneered a industry-leading audience targeting solution…Continue…
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19
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Feb
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2020 |
If you’re new to programmatic, the industry can be somewhat confusing. To start with, there is a dizzying array of terms and definitions to keep straight (and acronyms, lots of acronyms). Let us assure you that if you’re feeling somewhat lost when it comes to the programmatic eco-system, you are far from alone. In fact,…Continue…
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13
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Feb
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2020 |
Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we understand that when it comes to programmatic, the data makes all the difference. Where your data is sourced from, how it is packaged, and how it is sold to you can mean the difference between campaign success or failure. At…Continue…
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11
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Feb
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2020 |
When all is said and done, the primary thing marketers and advertisers care about when it comes to their digital ad campaigns is ROI. Too often, advertisers are left wondering whether they’ve gotten their money’s worth. Attributing an ROI to your digital campaigns can be a challenge, and as a result many programmatic platforms have…Continue…
This article originally appeared in MarTech Today By: James Moore, Chief Revenue Officer for Simpli.fi Here are some insider tips for media buyers to help you navigate through the noise of martech vendors. Media Buyers have a difficult job, whether it’s the hours, heavy workload, or demanding clients – being inundated with choices when it…Continue…
Addressability, when it comes to advertising, is one of the hottest buzzwords in the market today. You likely are hearing buzz around Addressable TV capabilities as well as addressable OTT/CTV capabilities. So, what is the difference and why does addressable targeting matter in 2020? Addressable TV vs. Addressable OTT/CTV Addressable TV and Addressable OTT/CTV…Continue…