21
Jan
2021
OTT/CTV Advertising: Come for the Targeting, Stay for the Attribution
OTT/CTV Advertising: Come for the Targeting, Stay for the Attribution

01/21/2021

At the intersection of TV and Digital, a blended and video-centric advertising format has become a must-have tool in the marketer’s toolbox: OTT/CTV advertising. This tool is just as important for traditional marketers that focus on linear TV buys as it is for digital buyers. With an estimated 6.6 million households expected to cut the…Continue…

19
Jan
2021
Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software
Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software

01/19/2021

Combination to deliver improved performance and productivity for advertising agencies and media buying organizations Ft. Worth, Texas – January 19, 2021 – Today, Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services…Continue…

12
Jan
2021
Commentary: What Advertisers Can Expect from Programmatic Advertising in 2021
Commentary: What Advertisers Can Expect from Programmatic Advertising in 2021

01/12/2021

This article originally appeared in MarTechCube By: Frost Prioleau, Co-Founder and CEO at Simpli.fi The array of challenges in 2020 from COVID-19 served as a catalyst for businesses in every industry to reevaluate their operating procedures. While industry experts already predicted a strong growth in CTV advertising throughout 2020, COVID-19 caused it to skyrocket. With…Continue…

07
Jan
2021
Simpli.fi Named to the AdExchanger 2020 Programmatic Power Players List
Simpli.fi Named to the AdExchanger 2020 Programmatic Power Players List

01/07/2021

Programmatic Platform for CTV, Household Addressable, and Mobile Advertising is recognized as a top provider in the industry Ft. Worth, Texas – January 7, 2021 – Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company was named to the 2020 AdExchanger Programmatic Power Players list. The Programmatic Power Players…Continue…

05
Jan
2021
Commentary: National Buyers, Take a Page Out of the Local Buyer’s Playbook
Commentary: National Buyers, Take a Page Out of the Local Buyer’s Playbook

01/05/2021

This article originally appeared in MarTechSeries By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi A lot can be learned from local buyer’s advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a specific distance of their location(s)and that meet the criteria of their…Continue…

31
Dec
2020
Blog Rundown: 2020’s Most-Read Content
Blog Rundown: 2020’s Most-Read Content

12/31/2020

What a year it’s been. Throughout the pandemic, Simpli.fi has strived every step of the way to help our partners and advertisers navigate these uncharted waters and adapt to shifting business needs and priorities. In a time of uncertainty and rapid change, we’ve equipped our clients with nimble, omnichannel programmatic solutions to reach consumers wherever…Continue…