22
Aug
2019
Case Study: National Fast Food Chain Drives In-Store Traffic with Addressable OTT/CTV Advertising
Case Study: National Fast Food Chain Drives In-Store Traffic with Addressable OTT/CTV Advertising

08/22/2019

Suppose you could combine OTT/CTV advertising, addressable programmatic, and foot traffic attribution. This would be an incredibly powerful combination of granular, precise targeting and the ability to measure ROI—all in the most dynamic medium in the programmatic industry. Well, now you can. And this client did. Check out the case study below to see how…Continue…

15
Aug
2019
CRO James Moore’s Participation in TVOT’s Addressable TV Roundtable: A Measure of Simpli.fi’s Impact in the Programmatic Industry
CRO James Moore’s Participation in TVOT’s Addressable TV Roundtable: A Measure of Simpli.fi’s Impact in the Programmatic Industry

08/15/2019

Simpli.fi Chief Revenue Officer James Moore was recently a panelist in the Addressable TV Leaders Roundtable at TVOT (TV of Tomorrow) SF 2019. TVOT described the session as a discussion on important new developments in the addressable space, and a debate on how the industry can best respond to market fragmentation and other factors (expensive…Continue…

08
Aug
2019
LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients
LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients

08/08/2019

And that’s a wrap for our LPS19 Video Series! If you missed any of the LPS19 videos covering hot programmatic topics and trends, we’ve got you covered. Check out a complete list and links to all of our LPS19 video sessions below, followed by key takeaways of the Summit from Simpli.fi clients.   OTT/CTV: The…Continue…

06
Aug
2019
Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership
Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership

08/06/2019

OTT/CTV advertising and foot traffic attribution are two of the most powerful drivers in programmatic today. What if advertisers could combine the two and measure the impact of their OTT/CTV campaigns? Now they can. Check out the case study below to see how a national convenience store chain leveraged our industry-leading OTT/CTV targeting solution in…Continue…

01
Aug
2019
Programmatic Digest Podcast Features Simpli.fi CEO Frost Prioleau as He Discusses Location-Based Targeting and What Makes Simpli.fi So Unique
Programmatic Digest Podcast Features Simpli.fi CEO Frost Prioleau as He Discusses Location-Based Targeting and What Makes Simpli.fi So Unique

08/01/2019

Our very own CEO and thought leader Frost Prioleau was featured on the Programmatic Digest Podcast with Helene Parker, where he shared insights around location-based targeting, attribution, GDPR/CPPA legislation, and some fun facts about himself. Helene begins the podcast by discussing several industry articles and key programmatic topics; it’s well worth a listen to hear…Continue…