Simpli.fi is thrilled to be included as a finalist for Best Mobile Marketing Platform in the 2020 DMN Awards. DMN presents awards to outstanding campaigns of the previous year and to cutting edge marketing technology companies. Now in its sixth year, the DMN Awards have honored some of the biggest names in the agency and…Continue…
It’s now 2020, and OTT/CTV advertising is clearly here to stay. In fact, it only continues to get bigger and more dynamic. So why should advertisers care? Well, besides the massive breadth and scope of the OTT/CTV advertising opportunity, there’s the fact that this represents a huge leap in targeting capabilities from linear television. Put…Continue…
Successful corporate recruiting is essential for any business. After all, organizations are always on the search for new talent, and businesses that are not actively utilizing effective recruiting methods will find themselves falling behind. It’s important to take a strategic approach to corporate recruiting. This entails being intentional and cutting-edge in all recruiting efforts. In…Continue…
This article originally appeared in StreetFight By: Frost Prioleau, CEO of Simpli.fi 2019 has come to a close, and it featured key developments for programmatic advertising. From the rapid growth in over-the-top (OTT) and connected TV to significant improvements in addressable advertising to the current implementation of the California Consumer Privacy Act, 2019 saw momentous…Continue…
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With 2020 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2019. If you missed any make sure to give them a read, and have a Happy New…Continue…
Digital advertising has come an incredibly long way over the past 25 years. It all started with the banner ad. Then digital advertising really began to pick up momentum with the advent of programmatic and real-time bidding. And more recently, we’ve seen mobile and OTT/CTV advertising make huge impacts on the industry. Kristina Knight with…Continue…