Advertiser Overview • Supplier of home aquarium equipment and water treatment solutions • Sought to run OTT/CTV and display ads to increase awareness • Implemented their first ever programmatic campaign with Simpli.fi Agency Overview • Full-service advertising agency based in the U.S. • Part of a large agency holding company • Partner with Simpli.fi since…Continue…
Advertiser Overview • Luxury retailer that carries a wide range of fashion, makeup, and accessory brands • Sought to increase online orders during busy shopping seasons • Partnered directly with Simpli.fi to leverage multiple targeting solutions • Leveraged advanced attribution capabilities to calculate ROAS Results • $12.35Cost Per Action • $36.13 ROAS • $3.6 Million…Continue…
This month on the blog, we are proud to showcase two compelling case studies featuring a partnership with Foundation Blue where we helped drive voters to the polls for over 168 political candidates, as well as our partnership with TEGNA where we drove a 107% increase in website leads for a national senior living chain….Continue…
Key Facts • Wanted to increase traffic to the advertiser’s website to generate leads • Leveraged localized targeting for 26 senior living communities • Capitalized on behavioral targeting from Simpli.fi to reach users interested in senior living options Results • 12,267 Website Visits • $4.06 Cost Per Website Visit • 107% Increase in Leads YOY…Continue…
Previously published in MediaVillage on May 5, 2021 As connected TV (CTV) viewing accelerated during the pandemic, translating into a heightened search for quality entertainment, reaching key audiences across these new endpoints within a rapidly fragmented ecosystem has been a growing challenge for advertisers, especially smaller ones. To serve their needs, Comcast’s FreeWheel and programmatic…Continue…
In case you missed it, Simpli.fi has partnered with Beet.TV, a leading media company reporting on ad tech innovation and the transformation of television, to bring you a new leadership series: “Streaming Boom Accelerates the Adoption of CTV.” In part one of the series, we talked about the latest industry developments within the CTV space,…Continue…
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