13
Apr
2021
Case Study: National Retailer Runs Premium OTT/CTV Campaign over Football’s Big Weekend with Simpli.fi
Case Study: National Retailer Runs Premium OTT/CTV Campaign over Football’s Big Weekend with Simpli.fi

04/13/2021

Advertiser Overview •  Run by a Georgia school system during the 2020 election •  State lottery looking to build awareness for holiday scratch-off campaign •  Sought to improve match rate for first-party address list targeting •  Exclusively used OTT/CTV and pre-roll video ads Results •  4 DaysCampaign Length •  98.9% Video Completion Rate •  $90,000…Continue…

06
Apr
2021
Linear TV Buyers: Achieve Incremental Reach with the Full Power of Digital
Linear TV Buyers: Achieve Incremental Reach with the Full Power of Digital

04/06/2021

If you’re an advertiser working in or with linear TV at all, you’ve probably heard the term “incremental reach.” Quite simply, it’s the ability to extend your audience by reaching consumers you are or would be unable to reach through linear TV ads. So, why is this so important? The short answer is, consumers today…Continue…

02
Apr
2021
Case Study: State Lottery Builds Awareness with Simpli.fi’s Addressable OTT/CTV Solution
Case Study: State Lottery Builds Awareness with Simpli.fi’s Addressable OTT/CTV Solution

04/02/2021

Advertiser Overview •  Run by a Georgia school system during the 2020 election •  State lottery looking to build awareness for holiday scratch-off campaign •  Sought to improve match rate for first-party address list targeting •  Exclusively used OTT/CTV and pre-roll video ads Agency Overview •  Award-winning international independent agency •  70+ year history • …Continue…

31
Mar
2021
March Recap: Raising the Bar for OTT/CTV Attribution and Addressable Programmatic
March Recap: Raising the Bar for OTT/CTV Attribution and Addressable Programmatic

03/31/2021

Now more than ever, advertisers need two things: results, and the ability to prove out those results. Put simply, it’s all about ROI. This is where Simpli.fi’s OTT/CTV attribution and addressable programmatic solutions shine. We cover both on the blog this month. And make sure you don’t miss out on our very own CEO Frost…Continue…

18
Mar
2021
Press Release: Digital Leader Lynda Clarizio Joins Simpli.fi’s Board of Directors
Press Release: Digital Leader Lynda Clarizio Joins Simpli.fi’s Board of Directors

03/18/2021

Ft. Worth, Texas – March 18, 2021 – Simpli.fi, a leader in programmatic advertising and agency management software, announced today that Lynda Clarizio has joined the company’s Board of Directors. Clarizio brings a wealth of experience to Simpli.fi’s Board, previously holding positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at…Continue…