20
Oct
2021
Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4
Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4

10/20/2021

The 2020 holiday shopping season saw retail sales grow more than eight percent year-over-year, amounting to almost $790 billion (NRF). E-commerce sales took off last year, as consumers chose to shop from the comfort of their homes, and we expect this trend to continue. However, this holiday season will also see an uptick in foot…Continue…

14
Oct
2021
Case Study: Regional Grocery Chain Targets Loyal Customers and Increases In-Store Traffic with Addressable Geo-Fencing from Simpli.fi
Case Study: Regional Grocery Chain Targets Loyal Customers and Increases In-Store Traffic with Addressable Geo-Fencing from Simpli.fi

10/14/2021

Brand Overview • Popular grocery chain in the northeastern U.S. •  Sought to reach existing customers using first-party loyalty program data •  Wanted to drive foot traffic to 18 stores by promoting its low prices and grocery pickup services Partner Overview •  National publishing company with 75+ newspapers and magazines throughout the East and Midwest • …Continue…

12
Oct
2021
How to Capitalize on Your Holiday Campaign Planning with Addressable Programmatic
How to Capitalize on Your Holiday Campaign Planning with Addressable Programmatic

10/12/2021

With the holiday shopping season quickly approaching, retailers are making preparations for this annual revenue windfall. And with 2021 holiday retail sales expected to increase by 7-9% as compared to the 2020 season, it is essential that retailers be prepared to leverage effective digital ad campaigns to capture these consumer dollars.     So, what…Continue…

07
Oct
2021
Press Release: Simpli.fi Named in Dallas Business Journals Best Places to Work List 2021
Press Release: Simpli.fi Named in Dallas Business Journals Best Places to Work List 2021

10/07/2021

Awards recognizes companies that go above and beyond in creating an enjoyable workplace and a thriving culture for their employees Ft. Worth, Texas – October 7, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced it was included in the Dallas Business Journals Best Places to Work 2021 list. Selected…Continue…

04
Oct
2021
September Recap: Driving Performance in OTT/CTV Advertising and More
September Recap: Driving Performance in OTT/CTV Advertising and More

10/04/2021

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. In September, we highlighted the importance of driving programmatic performance across campaigns, and dove into the significance of OTT/CTV advertising. Additionally, this month we announced the launch of our CTV Retargeting capabilities, enhancing our performance CTV product suite,…Continue…

01
Oct
2021
Simpli.fi, a Leading Programmatic Advertising Platform, Announces Completion of Significant Investment from Blackstone at $1.5 Billion Valuation
Simpli.fi, a Leading Programmatic Advertising Platform, Announces Completion of Significant Investment from Blackstone at $1.5 Billion Valuation

10/01/2021

Fort Worth, TX, New York, NY, and Chicago, IL, October 1, 2021 – Simpli.fi, a leader in programmatic advertising and agency management software, announced today that private equity funds managed by Blackstone (NYSE:BX) (“Blackstone”) have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm,…Continue…