09
Jun
2021
Case Study: Home Aquarium Product Supplier Drives Awareness with Simpli.fi’s OTT/CTV Solution
Case Study: Home Aquarium Product Supplier Drives Awareness with Simpli.fi’s OTT/CTV Solution

06/09/2021

Advertiser Overview •  Supplier of home aquarium equipment and water treatment solutions •  Sought to run OTT/CTV and display ads to increase awareness •  Implemented their first ever programmatic campaign with Simpli.fi Agency Overview •  Full-service advertising agency based in the U.S. •  Part of a large agency holding company •  Partner with Simpli.fi since…Continue…

02
Jun
2021
Case Study: Luxury Retail Brand Increases Online Sales and ROAS with Simpli.fi
Case Study: Luxury Retail Brand Increases Online Sales and ROAS with Simpli.fi

06/02/2021

Advertiser Overview •  Luxury retailer that carries a wide range of fashion, makeup, and accessory brands •  Sought to increase online orders during busy shopping seasons •  Partnered directly with Simpli.fi to leverage multiple targeting solutions •  Leveraged advanced attribution capabilities to calculate ROAS Results •  $12.35Cost Per Action •  $36.13 ROAS •  $3.6 Million…Continue…

27
May
2021
May Recap: Political Marketing Never Sleeps and the Latest with OTT/CTV Advertising
May Recap: Political Marketing Never Sleeps and the Latest with OTT/CTV Advertising

05/27/2021

This month on the blog, we are proud to showcase two compelling case studies featuring a partnership with Foundation Blue where we helped drive voters to the polls for over 168 political candidates, as well as our partnership with TEGNA where we drove a 107% increase in website leads for a national senior living chain….Continue…

18
May
2021
Case Study: National Senior Living Chain Increases Web Traffic with Localized Targeting from TEGNA and Simpli.fi
Case Study: National Senior Living Chain Increases Web Traffic with Localized Targeting from TEGNA and Simpli.fi

05/18/2021

Key Facts •  Wanted to increase traffic to the advertiser’s website to generate leads •  Leveraged localized targeting for 26 senior living communities •  Capitalized on behavioral targeting from Simpli.fi to reach users interested in senior living options Results •  12,267 Website Visits •  $4.06 Cost Per Website Visit •  107% Increase in Leads YOY…Continue…

13
May
2021
Q & A: FreeWheel and Simpli.fi Partner for Programmatic CTV
Q & A: FreeWheel and Simpli.fi Partner for Programmatic CTV

05/13/2021

Previously published in MediaVillage on May 5, 2021 As connected TV (CTV) viewing accelerated during the pandemic, translating into a heightened search for quality entertainment, reaching key audiences across these new endpoints within a rapidly fragmented ecosystem has been a growing challenge for advertisers, especially smaller ones. To serve their needs, Comcast’s FreeWheel and programmatic…Continue…

11
May
2021
Beet.TV Video Series: Learn About Recent Developments Happening with CTV, TV Buying, and Addressable Programmatic
Beet.TV Video Series: Learn About Recent Developments Happening with CTV, TV Buying, and Addressable Programmatic

05/11/2021

In case you missed it, Simpli.fi has partnered with Beet.TV, a leading media company reporting on ad tech innovation and the transformation of television, to bring you a new leadership series: “Streaming Boom Accelerates the Adoption of CTV.” In part one of the series, we talked about the latest industry developments within the CTV space,…Continue…