19
Feb
2019
Simpli.fi’s Service Offerings: Meeting Client Needs Across the Spectrum
Simpli.fi’s Service Offerings: Meeting Client Needs Across the Spectrum

02/19/2019

At Simpli.fi, we work with all different kinds of clients, from multi-location brands to full-service ad agencies to local media groups. When it comes to our service offerings, we pride ourselves on having the flexibility to help all of our clients be successful, whatever their size or level of expertise. We meet clients wherever they’re…Continue…

13
Feb
2019
Service Providers: How to Win with Addressable Geo-Fencing
Service Providers: How to Win with Addressable Geo-Fencing

02/13/2019

Service providers (such as telecom, internet, utility, etc.) must leverage location-based marketing in 2019. The advertising landscape has changed drastically and continues to rapidly evolve. While advertising through traditional marketing channels still works in some cases, the digital age has given service providers an easier, more cost-effective way to extend reach and access their target…Continue…

08
Feb
2019
Simpli.fi Named a Finalist for Best Use of Location in LSA Ad-to-Action Awards
Simpli.fi Named a Finalist for Best Use of Location in LSA Ad-to-Action Awards

02/08/2019

Simpli.fi is thrilled to announce our recent inclusion as a finalist in the LSA Ad-to-Action Awards for “Best Use of Location” in regards to our Addressable Geo-Fencing solution. The Ad-to-Action Awards recognize the top products, campaigns, and software that are driving online-to-offline and local consumer actions. LSA received more than 80 submissions from media companies,…Continue…

05
Feb
2019
OTT/CTV and Localization: Why It Matters
OTT/CTV and Localization: Why It Matters

02/05/2019

OTT/CTV has presented advertisers with an unprecedented opportunity to reach consumers across screens by combining the power of TV with the audience targeting capabilities of digital. And it’s still taking off. However, while OTT/CTV is an incredibly effective advertising medium, successful campaigns still hinge on getting ads in front of the right audience. Advertisers who…Continue…

31
Jan
2019
Commentary: Using Offline Data to Power Programmatic Advertising
Commentary: Using Offline Data to Power Programmatic Advertising

01/31/2019

This article originally appeared in Chief Marketer. By: Frost Prioleau, CEO and Co-Founder of Simpli.fi Marketers can derive more value from their CRMs and other offline databases—the ones they use, or previously used, to power direct mail campaigns—to fuel a more modern tactic: programmatic advertising targeted to specific households using geofencing, or “addressable programmatic”. By…Continue…