06
May
2021
Case Study: Foundation Blue Reaches Local Voters Across the Country Amid 2020 Election Season
Case Study: Foundation Blue Reaches Local Voters Across the Country Amid 2020 Election Season

05/06/2021

Foundation Blue Overview •  Political media firm located in Washington, D.C. •  Focused on driving voter turnout instate, county, and municipal elections •  Partnered with Simpli.fi to serve 168 candidates across 23 states in 2020     2020 ELECTION SEASON Political campaigns are increasingly turning to programmatic advertising to build awareness and drive voters to…Continue…

04
May
2021
Q & A: Running Effective Advertising Campaigns in Today’s Dynamic Marketing Environment
Q & A: Running Effective Advertising Campaigns in Today’s Dynamic Marketing Environment

05/04/2021

Simpli.fi Senior Vice President of Marketing Ryan Horn weighs in on effective advertising campaigns in today’s marketing environment in this insightful Q & A with Talk CMO   TCMO Bureau: Do you think today’s brands are not able to run effective advertising campaigns? If so, why? Ryan Horn: The biggest challenge that advertisers faced in…Continue…

30
Apr
2021
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing

04/30/2021

This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales. What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach. Press-wise,…Continue…

27
Apr
2021
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi’s Behavioral Targeting Solutions
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi’s Behavioral Targeting Solutions

04/27/2021

Advertiser Overview •  Men’s apparel company specializing in online sales •  Founded in 2020 as a Direct-to-Consumer brand and now also in retail stores •  Partnered directly with Simpli.fi in late 2020 Results •  $19.19Cost Per Action •  $62.21 Average Cart Value •  $3.24 ROAS •  17,000 Transactions     DRIVING ONLINE SALES Direct-to-consumer ecommerce…Continue…

23
Apr
2021
Performance Marketing with Simpli.fi: Driving Metrics that Matter
Performance Marketing with Simpli.fi: Driving Metrics that Matter

04/23/2021

In traditional advertising channels, brand awareness has always been a top goal. This entailed getting in front of the largest audience possible. Even though advertisers didn’t have the capabilities to track ROI in a granular manner, it was reasonable to assume that if ads were seen by a large enough audience, some number of actions…Continue…

21
Apr
2021
Case Study: Furniture Chain Amplifies Direct Mail Success with Addressable Geo-Fencing from Simpli.fi
Case Study: Furniture Chain Amplifies Direct Mail Success with Addressable Geo-Fencing from Simpli.fi

04/21/2021

Brand Overview •  Rent-to-own furniture chain in the Midwest •  Wanted to promote its Black Friday specials •  Looking to drive traffic to 111 storefronts across eight states Partner Overview •  Full-service mailing and printing company •  Specializes in direct mail marketing •  Interested in using Addressable Geo-Fencing to digitally target direct mail audiences at…Continue…