29
Jul
2021
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report

07/29/2021

OTT/CTV advertising is truly the dynamic digital advertising movement of the decade—and advertisers are taking notice of its powerful and versatile targeting capabilities. Simpli.fi has been on the forefront of the OTT/CTV wave, and as part of our front-line role, we continue to release insights and thought leadership content on what’s happening with OTT/CTV advertising….Continue…

27
Jul
2021
Press Release: Simpli.fi’s Sandra Murillo Sareyko Announced as Winner of Cynopsis 2021 Top Women in Media Award
Press Release: Simpli.fi’s Sandra Murillo Sareyko Announced as Winner of Cynopsis 2021 Top Women in Media Award

07/27/2021

Honored in the “Tech Leaders” category for those who spearhead the most modern, skillful uses of technology to create business opportunities and maximize the bottom line Ft. Worth, Texas – July 27, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that Sandra Murillo Sareyko, Vice President of Sales, of…Continue…

23
Jul
2021
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level

07/23/2021

As the events surrounding the pandemic have made clear, we live in an unpredictable and rapidly changing world. And when it comes to your programmatic advertising, a one-size-fits-all segment-based approach to ad campaigns that doesn’t allow for transparency and adaptability simply won’t cut it. Advertisers need and deserve transparency when it comes to their programmatic…Continue…

20
Jul
2021
Press Release: Simpli.fi Named to the AdExchanger 2021 Programmatic Power Players List
Press Release: Simpli.fi Named to the AdExchanger 2021 Programmatic Power Players List

07/20/2021

Programmatic and agency management software platform is recognized as a top provider in the industry Fort Worth, TX – July 20, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company has been named to the AdExchanger 2021 Programmatic Power Players List, an annual list that serves as…Continue…

15
Jul
2021
Case Study: Online College Increases Awareness for Spring Semester with Simpli.fi’s OTT/CTV Solutions
Case Study: Online College Increases Awareness for Spring Semester with Simpli.fi’s OTT/CTV Solutions

07/15/2021

Advertiser Overview • Accredited online college offering bachelor’s and master’s programs • Sought to increase student enrollments for the spring 2021 semester • Switched programmatic partners to Simpli.fi to improve performance/span> Agency Overview • Full-service agency focused on data, insights, and strategy •  Clients include education institutions, national brands, and healthcare •  Partner of Simpli.fi since 2017 on behalf…Continue…