16
Jul
2019
Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising

07/16/2019

New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Ft. Worth, Texas – JULY 16, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and…Continue…

02
Jul
2019
LPS19 Video Series: Seven Habits of Highly Effective Local Sales Organizations
LPS19 Video Series: Seven Habits of Highly Effective Local Sales Organizations

07/02/2019

When it comes to running a motivated, driven, and most of all effective sales organization, Simpli.fi’s Chief Revenue Officer James Moore knows what he’s talking about. Before coming to Simpli.fi he had amassed over 20 years of sales leadership experience at some of the nation’s most dynamic sales organizations, including Airborne Express, ADP, and Careerbuilder.com….Continue…

27
Jun
2019
June Recap: The Latest with Location-Based Targeting and Location Data
June Recap: The Latest with Location-Based Targeting and Location Data

06/27/2019

Simpli.fi is dedicated to helping marketers achieve the goal of truly personalized, one-on-one advertising. With that end in mind, this month in the Simpli.fi blog we covered key topics centered around location data, attribution, and location-based marketing. June also saw Simpli.fi continue to make a splash in the media. Among other highlights, Simpli.fi was named…Continue…

20
Jun
2019
LPS19 Video Series: Auto Advertising – What Works and What Doesn’t
LPS19 Video Series: Auto Advertising – What Works and What Doesn’t

06/20/2019

Automotive marketing has long been an area where Simpli.fi excels. In this stat-packed LPS19 session, Simpli.fi’s Alex Panhans (Senior Sales Director) and Jody Oliverson (Data Science Team) walk us through why Simpli.fi wins in automotive marketing. There are numerous touch points along the path to purchase for an auto shopper. Simpli.fi has the targeting tactics…Continue…