21
Feb
2020
The Ultimate OTT/CTV Audience Targeting Trifecta
The Ultimate OTT/CTV Audience Targeting Trifecta

02/21/2020

Since our founding, Simpli.fi has been a leader and innovator in all things programmatic. Whether it’s raising the bar for foot traffic attribution or pushing the boundaries of location-based targeting, Simpli.fi continues to be at the forefront of programmatic advertising’s most exciting opportunities. So, it’s no surprise that Simpli.fi pioneered a industry-leading audience targeting solution…Continue…

07
Feb
2020
Commentary: 5 Tips to Help You Make Smarter Martech Investments
Commentary: 5 Tips to Help You Make Smarter Martech Investments

02/07/2020

This article originally appeared in MarTech Today By: James Moore, Chief Revenue Officer for Simpli.fi Here are some insider tips for media buyers to help you navigate through the noise of martech vendors. Media Buyers have a difficult job, whether it’s the hours, heavy workload, or demanding clients – being inundated with choices when it…Continue…

05
Feb
2020
Addressable TV vs. Addressable OTT/CTV: Bringing Precision to Addressable Advertising in 2020
Addressable TV vs. Addressable OTT/CTV: Bringing Precision to Addressable Advertising in 2020

02/05/2020

Addressability, when it comes to advertising, is one of the hottest buzzwords in the market today. You likely are hearing buzz around Addressable TV capabilities as well as addressable OTT/CTV capabilities. So, what is the difference and why does addressable targeting matter in 2020?   Addressable TV vs. Addressable OTT/CTV Addressable TV and Addressable OTT/CTV…Continue…