Simpli.fi’s location-based advertising solutions enable advertisers with physical store locations to gauge the success of their campaigns through precise targeting and accurate measurement. Our platform allows for mobile advertising with store-level measurement across various campaign types, using any creative type, including display, video, native, and connected TV. With a focus on cost-effective and straightforward execution,…Continue…
We’re excited to share that Simpli.fi was named a finalist in the 2023 Reed Awards for the “Best Use of OTT/CTV” category. The Reed Awards brings leading political campaign professionals from across the world under one roof. With the help of our partner GMMB, we’ve produced a case study for the campaign that led to…Continue…
In honor of the NCAA’s annual basketball tournament kicking off today, we are analyzing our own matchup of sorts. Let’s discuss how Simpli.fi’s addressable advertising solutions solve the need for custom audience planning tools. With these resources, we make media planning and buying easier than ever before–without sacrificing performance or scale. TAKE ADVANTAGE OF…Continue…
Ft. Worth, Texas – March 13, 2023 – Today, Simpli.fi, the advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a leading contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display…Continue…
Agency Overview • Large scale advertising agency specializing in real estate marketing • Partnered with Simpli.fi for almost 4 years on behalf of multiple house builders and developers • Relies on Simpli.fi’s programmatic advertising technology with location-based solutions to drive foot traffic into model homes • Runs Search Engine Marketing (SEM) and social media advertising through…Continue…
To justify the effort put into creating a comprehensive marketing strategy, advertisers must measure and track the return on ad spend (ROAS). According to a survey jointly conducted by Forrester and TapAd, 66% of key agency and brand decision-makers agreed there is increasing pressure to demonstrate the return on investment (ROI) of marketing activities. Let…Continue…
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