13
Dec
2019
Three Programmatic Predictions & Trends to Watch for in 2020
Three Programmatic Predictions & Trends to Watch for in 2020

12/13/2019

2019 has been another dynamic year for the programmatic industry. OTT/CTV advertising continues to see explosive growth, and Simpli.fi has changed the game yet again by adding Addressable Audience Curation to our Addressable Programmatic capabilities. The question is, what’s in store for the industry in 2020? Simpli.fi CEO Frost Prioleau weighs in with three predictions…Continue…

11
Dec
2019
The Evolution of Localized Targeting Continues: The Move Towards Addressable Programmatic
The Evolution of Localized Targeting Continues: The Move Towards Addressable Programmatic

12/11/2019

Location-based targeting has long been a feature of the digital advertising industry, but its meaning has shifted over the years. As we’ve gotten closer and closer to true one-on-one audience targeting, we have seen an evolution in how precise and granular location-based targeting can actually get. And throughout the process, Simpli.fi has led the way….Continue…

05
Dec
2019
Who is Really Watching What: Tips for Getting Your OTT/CTV Ads in Front of the Right Audience
Who is Really Watching What: Tips for Getting Your OTT/CTV Ads in Front of the Right Audience

12/05/2019

For almost 80 years, traditional (or linear) television has been the gold standard of consumer advertising. And while linear TV is still very much in the game, the mass adoption of OTT/CTV streaming content has opened up a new playing field for marketers to combine the impact and resonance of video ads with the precision…Continue…

26
Nov
2019
November Recap: Advancements in Addressable Programmatic and OTT/CTV Advertsing
November Recap: Advancements in Addressable Programmatic and OTT/CTV Advertsing

11/26/2019

November saw a great deal of Simpli.fi in the press, including some in-depth coverage of the release of our highly anticipated Addressable Audience Curation tool, as well as a deep dive into the state of OTT/CTV advertsing. We also were recognized as one of the Top 100 Places to Work by the Dallas Morning News…Continue…

12
Nov
2019
Case Study: Pro AAA Baseball Team Tracks Online Ticket Sales and Stadium Visitors with Simpli.fi
Case Study: Pro AAA Baseball Team Tracks Online Ticket Sales and Stadium Visitors with Simpli.fi

11/12/2019

Today’s sports teams have a unique sales environment where they need to operate sales both online and in traditional brick-and-mortar environments. For sports marketers, this results in the need to be able to measure tangible campaign results for both online and offline actions, such as ticket sales and in-stadium attendance. Check out the case study…Continue…