20
Jan
2022
Target Football Fans Across All Devices on Football’s Big Weekend with Simpli.fi
Target Football Fans Across All Devices on Football’s Big Weekend with Simpli.fi

01/20/2022

Last year, the number of viewers streaming Big Game Sunday was up by 65% compared to 2020, making it the most-streamed professional football game ever. As millions of viewers tune in for football’s headlining weekend this year, advertisers have a big opportunity to reach them across all their devices, while maintaining the impact of linear…Continue…

18
Jan
2022
Mobile Marketing: How Simpli.fi’s Product Suite Increases Store Visits with Ease of Execution
Mobile Marketing: How Simpli.fi’s Product Suite Increases Store Visits with Ease of Execution

01/18/2022

For advertisers with a physical store location, foot traffic reporting often acts as the universal measurement for the overall success of a campaign. Simpli.fi offers the ability to track foot traffic from a wide variety of campaign types via any creative type (display, video, native, or connected TV) with precision and accuracy. Moreover, our focus…Continue…

13
Jan
2022
Case Study: National Hardware Store Drives Visits from Loyal Customers with Addressable Geo-Fencing from Simpli.fi
Case Study: National Hardware Store Drives Visits from Loyal Customers with Addressable Geo-Fencing from Simpli.fi

01/13/2022

Brand Overview •  National hardware store brand with a single focus on a local store in a Denver suburb •  Sought to reach loyal customers with its first-party shopper data •  Wanted to increase sales by driving traffic to its store Partner Overview •  Media publishing company with outlets across the U.S. •  Well-established partnership…Continue…

11
Jan
2022
Full Funnel Marketing: Winning Every Stage of the Consumer Buying Journey
Full Funnel Marketing: Winning Every Stage of the Consumer Buying Journey

01/11/2022

When analyzing a user’s journey through the marketing funnel, it’s easy to fixate on one part of the process. While Simpli.fi offers a variety of data optimization models for different goal types, it’s helpful to know how to best use our product offerings in conjunction with your team’s marketing efforts to win at every stage…Continue…

07
Jan
2022
Leveraging Addressable Data for Targeted Programmatic Advertising Campaigns
Leveraging Addressable Data for Targeted Programmatic Advertising Campaigns

01/07/2022

Advertisers need to be able to reach relevant audiences in order to drive successful campaign performance. With Simpli.fi’s Addressable Programmatic solutions, you are able to effectively leverage addressable data – via in-house CRM lists, purchased third-party lists, or Simpli.fi’s Addressable Audience Curation (AAC) tool – for targeted programmatic campaign setups.   The Variety of Ways…Continue…

04
Jan
2022
Case Study: Group C Digital and Simpli.fi Drive In-Person Visits for Grocery Store Chain
Case Study: Group C Digital and Simpli.fi Drive In-Person Visits for Grocery Store Chain

01/04/2022

Advertiser Overview •  Grocery store chain with a large presence in the Midwest •  Sought to increase and measure in-person visits •  Corporate team manages advertising for all 126 store locations Group C Digital Overview •  Full-service agency specializing in digital campaign management,     placement, optimization, and measurement •  Partner of Simpli.fi since 2019…Continue…