16
Oct
2019
Press Release: Simpli.fi Named a Finalist for 2019 MMA SMARTIES X Awards
Press Release: Simpli.fi Named a Finalist for 2019 MMA SMARTIES X Awards

10/16/2019

The Mobile Marketing Association Has Included Simpli.fi on the Shortlist for the MMA SMARTIES X Awards for the Location Based Services or Targeting Category Ft. Worth, Texas – OCTOBER 9, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has been shortlisted for the 2019 Mobile Marketing…Continue…

15
Oct
2019
Attention Advertisers: How to capitalize on Holiday Shopping Trends with Addressable Programmatic
Attention Advertisers: How to capitalize on Holiday Shopping Trends with Addressable Programmatic

10/15/2019

It may only be October, but the December holiday shopping rush is just around the corner. The holidays are critical times for many brands as sales during this time of year can make up 30% of a retailer’s annual revenue. The way people shop and how to best reach consumers with advertising is changing rapidly,…Continue…

09
Oct
2019
How Our Clients are Winning in Programmatic with Simpli.fi’s Reporting and Attribution Capabilities
How Our Clients are Winning in Programmatic with Simpli.fi’s Reporting and Attribution Capabilities

10/09/2019

Smart marketing decisions generally involve the use of data. But if the right data isn’t available, it can leave advertisers wanting and needing more. Specifically, advertisers are too often left wondering if they’ve gotten their money’s worth with digital ad campaigns. Attribution can definitely be a challenge, and as a result many platforms have shied…Continue…

30
Sep
2019
September Recap: Simpli.fi’s Location-Based Targeting and Foot Traffic Attribution Continue to Lead the Way
September Recap: Simpli.fi’s Location-Based Targeting and Foot Traffic Attribution Continue to Lead the Way

09/30/2019

September was all about the fundamentals and getting back to the basics. Ultimately, programmatic advertising has (or should have) two goals: successfully identify and target a relevant audience, and accurately measure and report on attribution and campaign impact. Simpli.fi excels at both, which is why we’re recognized as one of the top programmatic platforms in…Continue…