26
Feb
2021
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance

02/26/2021

As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year….Continue…

23
Feb
2021
Case Study: US Armed Forces Branch Recruits ROTC Members with Simpli.fi
Case Study: US Armed Forces Branch Recruits ROTC Members with Simpli.fi

02/23/2021

Advertiser Overview Branch of the United States Military Sought to increase new ROTC enrollments Partnered with a large agency for a long-term, high dollar contract Agency Overview Part of a large agency holding company Initial campaign with Simpli.fi as a new partner Chose Simpli.fi because of precise household-level targeting High brand safety standards and requirements…Continue…

18
Feb
2021
Download Exclusive Campaign Performance Analysis: Impact of Unstructured Data vs. Pre-Packaged Audience Segments
Download Exclusive Campaign Performance Analysis: Impact of Unstructured Data vs. Pre-Packaged Audience Segments

02/18/2021

Over 30,000 active advertisers are currently leveraging Simpli.fi’s programmatic platform to drive higher performance on their digital campaigns. Why? Because Simpli.fi’s unstructured data network allows advertisers to extract more value from audience and campaign data than traditional audience segment-based platforms. In fact, we performed a study to prove just how successful our approach to data…Continue…

12
Feb
2021
Case Study: Trade Association Raises Recycling Awareness with Simpli.fi’s OTT/CTV Solution
Case Study: Trade Association Raises Recycling Awareness with Simpli.fi’s OTT/CTV Solution

02/12/2021

Brand Overview Renowned scientific trade association Represents high-profile companies in the scientific community Sought to raise awareness of recycling across the nation Agency Overview Large agency with several offices in the U.S. Works with multiple national brands Partner with Simpli.fi since 2016 Results 3.1 Million Unique Users Reached 97.5% Video Completion Rate .93% CTR for…Continue…

10
Feb
2021
Why Omnichannel Programmatic Matters for Advertisers
Why Omnichannel Programmatic Matters for Advertisers

02/10/2021

“Omnichannel” is one of those programmatic buzzwords that gets thrown around a lot. However, behind all of the buzz are several real-world applications advertisers should take advantage of. Read on to learn more.   Understanding the Challenge and the Benefits The programmatic ecosystem is complex, and can be a headache for advertisers to navigate. Buyers…Continue…

05
Feb
2021
Industry Insights from Simpli.fi’s Addressable Programmatic 2020 Ad Spend Report
Industry Insights from Simpli.fi’s Addressable Programmatic 2020 Ad Spend Report

02/05/2021

When your ideal consumers are homebound, there is no better way to reach them with digital ads at the household-level than addressable programmatic. Never was this truer than in 2020. To show you just how advertisers utilized addressable programmatic this past year, we released our latest programmatic report: “Addressable Programmatic Spend Rises Throughout 2020”. In…Continue…