24
Nov
2020
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution

11/24/2020

MULTI-LOCATION GROCERY RETAILER TARGETS NEW AND EXISTING CUSTOMERS Grocery shopping trends can vary greatly from state to state and even city to city. With more than 300 stores nationwide, a major grocery retailer recognized the opportunity to localize their advertising strategy to adapt to the needs of each market. This was particularly important during the…Continue…

19
Nov
2020
Commentary: Overcoming the Struggle of Work Life Balance is More Important Now than Ever
Commentary: Overcoming the Struggle of Work Life Balance is More Important Now than Ever

11/19/2020

This article originally appeared in TecHR Series By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi The COVID-19 pandemic has introduced a variety of challenges that people had never imagined before. As the entire country pivoted their usual day to day activities, most companies implemented a work from home policy to increase public safety. With the…Continue…

17
Nov
2020
Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting
Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting

11/17/2020

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Ft. Worth, Texas — November 17, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding…Continue…

13
Nov
2020
Incremental Reach with Simpli.fi: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising
Incremental Reach with Simpli.fi: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising

11/13/2020

According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…

11
Nov
2020
Beet.TV Video Series: Learn About Exciting Developments Happening with CTV, TV Buying, and Addressable Programmatic
Beet.TV Video Series: Learn About Exciting Developments Happening with CTV, TV Buying, and Addressable Programmatic

11/11/2020

Simpli.fi is excited to partner with Beet.TV, a leading media company reporting on ad tech innovation and the transformation of television, to bring you a new leadership series: “Streaming Boom Accelerates the Adoption of CTV.” Over the past few weeks, Beet.TV has released the first five videos of the series speaking to industry developments within…Continue…

05
Nov
2020
Case Study: Physical Therapy Chain Increases Foot Traffic with Addressable Programmatic from TEGNA and Simpli.fi
Case Study: Physical Therapy Chain Increases Foot Traffic with Addressable Programmatic from TEGNA and Simpli.fi

11/05/2020

THE BACKGROUND A physical therapy chain in El Paso, TX wanted to promote its pain relief services, so it partnered with TEGNA Marketing Solutions and Simpli.fi to access unique location-based advertising solutions. Its goal was to drive visits to nine of its offices and report on the overall cost per visit (CPV). TEGNA leveraged Simpli.fi’s…Continue…