The first half of 2020 has truly been unlike any other. We’ve seen the COVID-19 pandemic affect every level of business as well as our personal lives. From business closings and new regulations to embarking on the road to economic reopening, the one constant so far has been change. However, as reopening continues to progress…Continue…
This article originally appeared in TLNT By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi How managers operate with their team ultimately sets the tone for how employees interact with customers, and how they manage relationships both internally and externally. Not only does the manager act as an example for the team to follow, but they…Continue…
Our own CEO and thought leader Frost Prioleau was recently featured in this video interview with Beet.TV: National is Now Local: 2020 Ad Trends with Simpli.fi’s Prioleau. We’ve all seen how the industry has been affected by the COVID-19 pandemic. But we’re finally seeing some light at the end of the tunnel. In this interview,…Continue…
This June saw several exciting media developments and initiatives for Simpli.fi. On the blog, we released a new industry report featuring advertising trends throughout COVID-19, a Q & A with one of our leading local media group partners Tegna Inc., and much more. In the news, among other things our CEO Frost Prioleau was featured…Continue…
The impact of COVID-19 has been significant, altering our everyday lives and presenting unprecedented challenges for many businesses. The overall advertising industry has felt the effects of the pandemic, as 75% of advertisers in the U.S. opted to pause their campaigns in mid-March to determine how to navigate through these uncertain times (IAB). Brands began…Continue…
CTV Advertising Campaign Recognized in the Most Effective Retail or FMCG Campaign Category Ft. Worth, Texas — June 23, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that it has been shortlisted for the Masterclassing 2020 Effective Digital Marketing Awards. Masterclassing has recognized Simpli.fi for the Most Effective…Continue…