When it comes to holidays, advertisers often encounter chaos met with opportunity. Days like the Fourth of July represent a time where consumers celebrate both at home and on the go. With important consumers abound, that leaves a need for agile targeting options. Simpli.fi’s targeted programmatic solutions help advertisers stay ahead during these times. …Continue…
This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our political product page. Political advertisers need a platform partner able to overcome their most problematic challenges. Those challenges include a low match rate on address list uploads, slow turnaround times, and a…Continue…
Chief Customer Officer, Brockey, honored in the “Magnanimous Mentors” Category Ft Worth, Texas – June 23, 2022 – Today, Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that Elizabeth Brockey, Chief Customer Officer, was honored as one of the Top Women in Media & AdTech by AdExchanger and AdMonsters. Brockey was…Continue…
Originally appeared in StreetFight Magazine. Simpli.fi is adding the ability for brands to execute ad buys on Google Ads (SEM) and YouTube through its consolidated advertising automation platform. While brand advertisers had previously been able to manage CTV, addressable, mobile, video, display, native and social advertising through Simpli.fi’s solution suite, the addition of Google Ads…Continue…
From landscaping needs to home renovations, homeowners are staying busy in preparation for warmer weather. This year, consumers are projected to spend $558.3 billion on home improvement projects (Statista). With all of this money on the table, advertisers have a large opportunity to reach and convert homeowners. To see what programmatic strategies home and garden…Continue…
Political advertisers, this one’s for you. We’re aware of the most problematic challenges for political data onboarding. Simpli.fi offers an industry-leading 90%+ match rate with a single-day data upload and activation turnaround. And we’ve put together an exclusive guide to explain how you can take advantage of our solution today. REACH MORE OF YOUR ADDRESS…Continue…
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