Foundation Blue Overview • Political media firm located in Washington, D.C. • Focused on driving voter turnout instate, county, and municipal elections • Partnered with Simpli.fi to serve 168 candidates across 23 states in 2020 2020 ELECTION SEASON Political campaigns are increasingly turning to programmatic advertising to build awareness and drive voters to…Continue…
Simpli.fi Senior Vice President of Marketing Ryan Horn weighs in on effective advertising campaigns in today’s marketing environment in this insightful Q & A with Talk CMO TCMO Bureau: Do you think today’s brands are not able to run effective advertising campaigns? If so, why? Ryan Horn: The biggest challenge that advertisers faced in…Continue…
This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales. What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach. Press-wise,…Continue…
Advertiser Overview • Men’s apparel company specializing in online sales • Founded in 2020 as a Direct-to-Consumer brand and now also in retail stores • Partnered directly with Simpli.fi in late 2020 Results • $19.19Cost Per Action • $62.21 Average Cart Value • $3.24 ROAS • 17,000 Transactions DRIVING ONLINE SALES Direct-to-consumer ecommerce…Continue…
In traditional advertising channels, brand awareness has always been a top goal. This entailed getting in front of the largest audience possible. Even though advertisers didn’t have the capabilities to track ROI in a granular manner, it was reasonable to assume that if ads were seen by a large enough audience, some number of actions…Continue…
Brand Overview • Rent-to-own furniture chain in the Midwest • Wanted to promote its Black Friday specials • Looking to drive traffic to 111 storefronts across eight states Partner Overview • Full-service mailing and printing company • Specializes in direct mail marketing • Interested in using Addressable Geo-Fencing to digitally target direct mail audiences at…Continue…