New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Ft. Worth, Texas – JULY 16, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and…Continue…
Today’s LPS19 video will take a look at one of the most exciting areas in the programmatic space: how to best utilize offline data in digital ad campaigns. The industry has seen a major shift in the way data is utilized in digital marketing and how advertisers can best leverage that data to reach people…Continue…
When it comes to running a motivated, driven, and most of all effective sales organization, Simpli.fi’s Chief Revenue Officer James Moore knows what he’s talking about. Before coming to Simpli.fi he had amassed over 20 years of sales leadership experience at some of the nation’s most dynamic sales organizations, including Airborne Express, ADP, and Careerbuilder.com….Continue…
Simpli.fi is dedicated to helping marketers achieve the goal of truly personalized, one-on-one advertising. With that end in mind, this month in the Simpli.fi blog we covered key topics centered around location data, attribution, and location-based marketing. June also saw Simpli.fi continue to make a splash in the media. Among other highlights, Simpli.fi was named…Continue…
You might be surprised to learn that almost 90% of retail sales still take place in a physical, brick and mortar location. However, there’s no question that retail marketing has significantly evolved. It’s had to, as consumers now spend more and more time online using various devices (the average person in the U.S. now spends…Continue…
Automotive marketing has long been an area where Simpli.fi excels. In this stat-packed LPS19 session, Simpli.fi’s Alex Panhans (Senior Sales Director) and Jody Oliverson (Data Science Team) walk us through why Simpli.fi wins in automotive marketing. There are numerous touch points along the path to purchase for an auto shopper. Simpli.fi has the targeting tactics…Continue…