Industry experts predicted strong growth in OTT/CTV advertising at the start of 2020, projecting a 40% boost in year-over-year spending. In fact, U.S. advertisers were expected to spend $5 billion on OTT/CTV in 2020. It is no surprise that OTT/CTV advertising has become a major player in the programmatic space, as businesses of all sizes…Continue…
TRUSTED PARTNERSHIP WITH AGENCY After seven years of partnership between the agency and Simpli.fi, they had established a trusted relationship. As part of one of the world’s largest agency holding groups, they understandably have high standards for technology and media partners. Additionally, their clients have considerable expectations for performance, attribution, verification, and streamlined reporting across…Continue…
This article originally appeared in Retail Touchpoints By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new normal– especially retailers. In the past month alone, Walmart, Target, Best Buy, and Dick’s Sporting Goods…Continue…
As we’ve previously discussed, 2020 has brought major growth in CTV advertising. Between more homebound consumers due to the pandemic, and a shift in eyeballs to streaming content, the acceleration has been notable. After all, industry experts had already predicted strong growth in OTT/CTV advertising at the start of 2020, projecting a 40% boost in…Continue…
Expanding The Dealership’s Reach Dealerships spend approximately $640 on advertising for each new vehicle they sell (National Automobile Dealers Association). Therefore, it’s important that automotive advertisers choose partners that can generate and prove meaningful results. When a car dealership in a rural part of Eastern Kentucky wanted to expand its reach to users who…Continue…
Pivoting Strategy Amid COVID-19 During the COVID-19 era, many businesses have changed how they operate and advertise to consumers. In the food and beverage industry, demand for online orders and curbside pickup increased, while traditional consumer dining behavior shifted dramatically. Under these circumstances, a national smoothie chain turned to their agency, Intrinsic Digital, to adjust…Continue…