10
Sep
2021
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes

09/10/2021

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. Specifically, this shift involves increasing the emphasis and utilization of performance-based metrics rather than focusing on brand awareness. And what’s more, we expect this trend to continue unabated. Whether running localized campaigns or national campaigns, advertisers today are…Continue…

02
Sep
2021
Simpli.fi CEO, Frost Prioleau, Named a Top 50 SaaS CEO of 2021 by The Software Report
Simpli.fi CEO, Frost Prioleau, Named a Top 50 SaaS CEO of 2021 by The Software Report

09/02/2021

For the second consecutive year, Prioleau recognized for demonstration of strong vision and leadership Ft. Worth, Texas – September 2, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that its CEO and co-founder, Frost Prioleau, was recognized as a Top 50 SaaS CEO by The Software Report. For the…Continue…

31
Aug
2021
August Recap: Leading the Pack with Advanced OTT/CTV Targeting and Attribution Solutions
August Recap: Leading the Pack with Advanced OTT/CTV Targeting and Attribution Solutions

08/31/2021

As OTT/CTV advertising continues to make its presence felt, Simpli.fi is leading the way, as this surge shows no signs of slowing down. This month, we highlight why our OTT/CTV advertising solutions essential for all advertisers, including digital advertisers and linear TV buyers. We also take a look at how our Addressable Audience Curation tool…Continue…