09
Apr
2020
Case Study: Regional Pizza Chain Shifts to Online Orders Amid COVID-19
Case Study: Regional Pizza Chain Shifts to Online Orders Amid COVID-19

04/09/2020

In this uncertain time, Simpli.fi is finding many ways to help our partners and advertisers shift their marketing strategies to align with the recent changes in consumer behavior. See how, alongside our agency partner, a national pizza restaurant chain was able to successfully pivot from a strategy of driving in-store foot traffic to focusing on…Continue…

07
Apr
2020
Helping You Leverage OTT/CTV Advertising in Uncertain Times
Helping You Leverage OTT/CTV Advertising in Uncertain Times

04/07/2020

During these unprecedented times, businesses are having to shift strategies and explore new ways of generating revenue. At Simpli.fi, we are here to help and support our clients in achieving these goals. One area where we believe we can add significant value is helping advertisers and partners leverage OTT/CTV advertising during the COVID-19 outbreak. With…Continue…

31
Mar
2020
March Recap: Helping and Supporting Our Advertisers and Partners During Uncertain Times
March Recap: Helping and Supporting Our Advertisers and Partners During Uncertain Times

03/31/2020

March was a month unlike any other. With the spread of COVID-19, we’ve seen businesses shift strategies, develop creative ways to drive revenue, and provide new value to their clients. Our goal is to help you as we navigate these uncharted waters together. In case you missed anything this month or just want to revisit…Continue…

23
Mar
2020
COVID-19: Advertising Strategies to Help Your Business During These Uncertain Times
COVID-19: Advertising Strategies to Help Your Business During These Uncertain Times

03/23/2020

We recognize that our partners and advertisers are in uncharted territory and business needs are shifting. We are here and ready to help your business during this uncertain time, and will help and support you wherever we can.   One area in particular where we can help is enabling businesses to stay visible to keep…Continue…

17
Mar
2020
Press Release: Simpli.fi Launches Online Attribution for OTT/CTV Advertising
Press Release: Simpli.fi Launches Online Attribution for OTT/CTV Advertising

03/17/2020

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Ft. Worth, Texas – March 17, 2020 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new…Continue…