Since the advent of the digital revolution, we have seen the worlds of brick and mortar retail and online advertising collide. While some shoppers have shifted their purchasing to the internet, many still return to the retailer’s physical location when it’s time to make the actual purchase. In fact, research conducted by JLL found that…Continue…
Simpli.fi’s localized programmatic and OTT/CTV solution continue to help clients hit (if not exceed) their campaign goals and maximize ad delivery. Check out the case study below to see one of our latest success stories—an auto marketer who wanted to use existing video ad assets in the OTT/CTV space. THE OPPORTUNITY Auto marketers, one…Continue…
Market Forces at Play Include the Growth of Mobile and Advancements in Location Intelligence In the past, the advertising industry as a whole tended to focus its spend on national campaigns. In recent times, the paradigm has shifted and advertisers have increasingly recognized the need to personalize and localize campaigns to specific target audiences. Targeting…Continue…
Localized advertising, once overlooked by national advertisers, is now a valuable part of any marketer’s strategy. While historically advertisers focused most of their spend on national campaigns, today however there is a growing need to make advertising more personal… more localized. Advertisers at-large are evaluating how they most effectively identify, reach, and deliver the right…Continue…
We’ve come a long way since mobile phones were only used for talking and texting. Now, people spend a good portion of their lives glued to a smartphone; mobile is one of the primary ways we connect and communicate with the world around us. And advertisers take note: mobile devices are also where people are…Continue…
Ft. Worth, Texas – Feb. 26, 2019 (GlobeNewswire) – Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that Rob Norman, previously Chief Digital Officer of WPP’s GroupM, has been appointed as a member of Simpli.fi’s Board of Directors. Since standing down as Chief Digital Officer of GroupM at…Continue…