19
Mar
2019
How Simpli.fi’s Geo-Conversion Lift Provides Granular Online-to-Offline Attribution Insights for Marketers
How Simpli.fi’s Geo-Conversion Lift Provides Granular Online-to-Offline Attribution Insights for Marketers

03/19/2019

Since the advent of the digital revolution, we have seen the worlds of brick and mortar retail and online advertising collide. While some shoppers have shifted their purchasing to the internet, many still return to the retailer’s physical location when it’s time to make the actual purchase. In fact, research conducted by JLL found that…Continue…

15
Mar
2019
Case Study: Auto Dealer Engages Audience with Simpli.fi’s OTT/CTV
Case Study: Auto Dealer Engages Audience with Simpli.fi’s OTT/CTV

03/15/2019

Simpli.fi’s localized programmatic and OTT/CTV solution continue to help clients hit (if not exceed) their campaign goals and maximize ad delivery. Check out the case study below to see one of our latest success stories—an auto marketer who wanted to use existing video ad assets in the OTT/CTV space.   THE OPPORTUNITY Auto marketers, one…Continue…

13
Mar
2019
The Shift to Localization and Why It Matters for Advertisers
The Shift to Localization and Why It Matters for Advertisers

03/13/2019

Market Forces at Play Include the Growth of Mobile and Advancements in Location Intelligence In the past, the advertising industry as a whole tended to focus its spend on national campaigns. In recent times, the paradigm has shifted and advertisers have increasingly recognized the need to personalize and localize campaigns to specific target audiences. Targeting…Continue…

07
Mar
2019
Download Exclusive Industry Report: The State of Localized Programmatic
Download Exclusive Industry Report: The State of Localized Programmatic

03/07/2019

Localized advertising, once overlooked by national advertisers, is now a valuable part of any marketer’s strategy. While historically advertisers focused most of their spend on national campaigns, today however there is a growing need to make advertising more personal… more localized. Advertisers at-large are evaluating how they most effectively identify, reach, and deliver the right…Continue…

28
Feb
2019
The Mobile Invasion: Why Adopting a Mobile Advertising Strategy Matters in 2019
The Mobile Invasion: Why Adopting a Mobile Advertising Strategy Matters in 2019

02/28/2019

We’ve come a long way since mobile phones were only used for talking and texting. Now, people spend a good portion of their lives glued to a smartphone; mobile is one of the primary ways we connect and communicate with the world around us. And advertisers take note: mobile devices are also where people are…Continue…

26
Feb
2019
Press Release: Rob Norman, Former Chief Digital Officer of WPP’s GroupM, Joins Simpli.fi’s Board of Directors
Press Release: Rob Norman, Former Chief Digital Officer of WPP’s GroupM, Joins Simpli.fi’s Board of Directors

02/26/2019

Ft. Worth, Texas – Feb. 26, 2019 (GlobeNewswire) – Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that Rob Norman, previously Chief Digital Officer of WPP’s GroupM, has been appointed as a member of Simpli.fi’s Board of Directors. Since standing down as Chief Digital Officer of GroupM at…Continue…