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25
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Apr
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2019 |
Simpli.fi’s annual Localized Programmatic Summit for 2019 is all wrapped up, and it was a great success. We had a wonderful time last week getting to spend time with our clients and partners as they attended a day and a half of educational sessions and expert panel discussions. Here are some of the key takeaways…Continue…
In an ultra-competitive industry like telecommunications, brands have to differentiate themselves with relevant, personalized digital ad campaigns. Since most consumers are already locked into a contract with one of the few major players, advertising becomes much more about impact than awareness. The right programmatic strategy can work wonders in this environment. This was the case…Continue…
The Geo-Conversion Lift Dashboards that you’ve come to know and love are now available for all of your Addressable Geo-Fencing campaigns! Why does this matter for advertisers? With over 92% of shopping in the U.S. done in brick and mortar stores, it is now more important than ever for advertisers to have access to attribution…Continue…
Ft. Worth, Texas – April 3, 2019 (PR Newswire) – Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV, and display advertising, announced today that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi’s differentiated…Continue…
It has been a great March here at Simpli.fi. With April around the corner, we wanted to make sure you saw Simpli.fi’s latest articles, stories, and features from this month. Check out our press hits and most-engaged blog posts below! March’s Top Blog Posts Localization and attribution: two essentials for any successful programmatic campaign…Continue…
The recent shift in digital advertising towards localization has highlighted the need for advertisers to take a different approach to audience targeting. The time has come to take action. By adopting a localized programmatic strategy, advertisers are able to localize ad targeting and content, deliver performance on high volumes of localized campaigns, and receive deep…Continue…