Blending In to Stand Out: The Secret Behind Successful Native Advertising
Native advertising is on the rise, accounting for more than half of all spending on display ads this year. It’s not hard to see why; native ads are responsive ad units, built in real time, and designed to match a particular publisher’s content and design. As a result, they provide a cohesive browsing and ad experience for users.
It’s the perfect option for advertisers looking to pair a context-first ad unity with cookieless targeting for a seamless user experience. What’s more, native ads deliver a CTR rate of 0.23%, compared to 0.12% of traditional display ads.
From consideration through conversion, native advertising goes beyond upper-funnel brand awareness and helps drive performance at the mid- and lower-funnel stages, all while building trust and maintaining brand safety.
Simpli.fi’s native advertising solution offers the industry’s most robust range of native advertising features, including a massive inventory of high-quality placements across notable publishers, a wide variety of creative options, granular targeting capabilities, and transparent data-driven insights. Let’s take a look.
Simpli.fi’s Native Advertising Solution
Simpli.fi offers native advertising as part of its programmatic solutions. Our native ads match the form and function of the digital environment in which they appear, providing an immersive experience without being intrusive. Native ad campaigns can be executed via in-app or in-browser inventory across multiple device types.
Our native advertising offers key benefits, starting with precise and proprietary targeting capabilities. For instance, Simpli.fi enables marketers to target based on page context and events, interest, category, demographics, as well as B2B contextual targeting through our partnership with Bombora.
We also offer custom targeting options, enabling you to leverage any available data point and reach relevant audiences with confidence. For example, using natural language processing (NLP) and page-level context, Simpli.fi can build audiences of users who have shown an interest in a product or product category. These audiences are based on browsing habits to capture people who show explicit interest as measured by the number of articles they read over time.
Context can also apply to demographics. Our unique context demographic targeting capability leverages general domain analytics to target websites with preferred gender and age demographics. This cookie-free solution is for brands that want to skew towards supply that targets their audience demographics.
Real-Time Optimization
Our proprietary engagement measurement technology is a programmatic solution that allows for the optimization of native ad campaigns towards content engagement in real time. With access to granular insights, you can A/B test ad creatives in order to optimize campaigns towards the best-performing content. Our engagement measurement technology also provides real-time feedback on how users are interacting with your ads, allowing for further campaign optimization based on user behavior.
Going further, we can customize ad formats in real time for each publisher’s site or individual user to provide a more personalized experience. We offer a wide range of custom native ad functions, including targeted headlines, imagery, call-to-action messaging, and more.
There’s no need to worry that your ads might feel intrusive to users. Our native ad units conform with the IAB LEAN Ad Standards, which are a set of recommendations developed by the Interactive Advertising Bureau (IAB) Tech Lab to improve the user experience of digital advertising by promoting faster load times and non-intrusive, secure ads.
Simpli.fi + Bidtellect for Stronger Native Advertising
Simpli.fi’s acquisition of Bidtellect in March of this year enhances our native advertising suite and accelerates new native and contextual product development. Prior to being acquired by Simpli.fi, Bidtellect operated as a contextual and native demand-side platform (DSP).
The combination of Bidtellect’s contextual and native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions provides access to a full omnichannel suite of solutions through a single advertising platform.
Audience Insights and Reporting Metrics
Simpli.fi provides transparent data and insights that can help drive campaign ROI. We can report on individual data elements in native ads, such as texts, images, page context, domains, and CTAs that deliver the best performance. These insights allow marketers to tie media to business outcomes, such as in-store visits and online actions.
Importantly, Simpli.fi’s native advertising solutions also offer robust campaign insights. Our best-in-class reporting provides granularity down to the ad placement level and unique engagement metrics. Data includes page URL-level reporting that can analyze the top web pages by metrics that are important to advertisers, as well as metrics like spend, impressions, CTR, and so on. You can also gain valuable insights into top-performing contextual elements, such as keyword analysis, sentiment trends, and top-category reporting.
Ready to drive performance with native advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for the next steps.
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