Category Archives: Addressable

06
May
2021
Case Study: Foundation Blue Reaches Local Voters Across the Country Amid 2020 Election Season
Case Study: Foundation Blue Reaches Local Voters Across the Country Amid 2020 Election Season

05/06/2021

Foundation Blue Overview •  Political media firm located in Washington, D.C. •  Focused on driving voter turnout instate, county, and municipal elections •  Partnered with Simpli.fi to serve 168 candidates across 23 states in 2020     2020 ELECTION SEASON Political campaigns are increasingly turning to programmatic advertising to build awareness and drive voters to…Continue…

21
Apr
2021
Case Study: Furniture Chain Amplifies Direct Mail Success with Addressable Geo-Fencing from Simpli.fi
Case Study: Furniture Chain Amplifies Direct Mail Success with Addressable Geo-Fencing from Simpli.fi

04/21/2021

Brand Overview •  Rent-to-own furniture chain in the Midwest •  Wanted to promote its Black Friday specials •  Looking to drive traffic to 111 storefronts across eight states Partner Overview •  Full-service mailing and printing company •  Specializes in direct mail marketing •  Interested in using Addressable Geo-Fencing to digitally target direct mail audiences at…Continue…