Category Archives: Addressable

26
Feb
2021
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance

02/26/2021

As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year….Continue…

23
Feb
2021
Case Study: US Armed Forces Branch Recruits ROTC Members with Simpli.fi
Case Study: US Armed Forces Branch Recruits ROTC Members with Simpli.fi

02/23/2021

Advertiser Overview Branch of the United States Military Sought to increase new ROTC enrollments Partnered with a large agency for a long-term, high dollar contract Agency Overview Part of a large agency holding company Initial campaign with Simpli.fi as a new partner Chose Simpli.fi because of precise household-level targeting High brand safety standards and requirements…Continue…