Category Archives: Addressable

04
Jun
2019
LPS19 Video Series: GPS Based Addressable vs. IP – The Difference and Why It Matters
LPS19 Video Series: GPS Based Addressable vs. IP – The Difference and Why It Matters

06/04/2019

Simpli.fi’s Addressable Geo-Fencing solution uses actual, verified GPS data to target individual households and businesses at the address-level, rather than IP-based targeting. This is an important distinction, and one of the things that makes Addressable Geo-Fencing so special. While IP targeting can be effective to an extent, there are significant concerns around lower match rates…Continue…