Category Archives: Addressable

24
Nov
2020
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution

11/24/2020

MULTI-LOCATION GROCERY RETAILER TARGETS NEW AND EXISTING CUSTOMERS Grocery shopping trends can vary greatly from state to state and even city to city. With more than 300 stores nationwide, a major grocery retailer recognized the opportunity to localize their advertising strategy to adapt to the needs of each market. This was particularly important during the…Continue…

13
Nov
2020
Incremental Reach with Simpli.fi: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising
Incremental Reach with Simpli.fi: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising

11/13/2020

According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…