Category Archives: Addressable

14
Jan
2020
The OTT/CTV Revolution: Why Adopting an OTT/CTV Advertising Strategy Matters in 2020
The OTT/CTV Revolution: Why Adopting an OTT/CTV Advertising Strategy Matters in 2020

01/14/2020

It’s now 2020, and OTT/CTV advertising is clearly here to stay. In fact, it only continues to get bigger and more dynamic. So why should advertisers care? Well, besides the massive breadth and scope of the OTT/CTV advertising opportunity, there’s the fact that this represents a huge leap in targeting capabilities from linear television. Put…Continue…