Category Archives: Addressable

17
Jun
2020
When Reaching the Right Person Matters the Most, Precision Targeting is Key
When Reaching the Right Person Matters the Most, Precision Targeting is Key

06/17/2020

In today’s advertising climate, every impression has more importance than ever. Less wasted impressions and maximum ROI are truly the order of the day. Advertisers must be reaching the right person with the right message at this time. But, the question is, how best to achieve this goal? There is an essential element to the…Continue…

03
Jun
2020
Advertising Success During Economic Reopening Hinges on Localization
Advertising Success During Economic Reopening Hinges on Localization

06/03/2020

When it comes to COVID-19, we are currently in a fluid and unpredictable time. Some regions and cities are rapidly reopening, some are taking a more conservative approach, and some that initially reopened are pulling back. What this means for advertisers is that businesses are not reopening in a uniform way across the nation. Business…Continue…