Category Archives: Addressable

16
May
2019
The Future of Localized Programmatic
The Future of Localized Programmatic

05/16/2019

The quest for a more effective, more personalized approach to serving digital ads to consumers has led advertisers to find new and better ways to target them based on where they live and play. The “one size fits all” approach to audience targeting via segments is increasingly becoming a thing of the past. In its…Continue…

10
May
2019
LPS19 Video Series: Addressable Geo-Fencing – Differentiators and Best Practices
LPS19 Video Series: Addressable Geo-Fencing – Differentiators and Best Practices

05/10/2019

Last week, we introduced our new video series covering hot topics in the programmatic space. Now that you are caught up to speed on the state of OTT/CTV advertising technology, it’s time for us to dive into Addressable Geo-Fencing and explore its differentiators and best practices. LPS19 was all about localization; the new and dynamic…Continue…