Category Archives: Case Studies

24
Nov
2020
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution

11/24/2020

MULTI-LOCATION GROCERY RETAILER TARGETS NEW AND EXISTING CUSTOMERS Grocery shopping trends can vary greatly from state to state and even city to city. With more than 300 stores nationwide, a major grocery retailer recognized the opportunity to localize their advertising strategy to adapt to the needs of each market. This was particularly important during the…Continue…

05
Nov
2020
Case Study: Physical Therapy Chain Increases Foot Traffic with Addressable Programmatic from TEGNA and Simpli.fi
Case Study: Physical Therapy Chain Increases Foot Traffic with Addressable Programmatic from TEGNA and Simpli.fi

11/05/2020

THE BACKGROUND A physical therapy chain in El Paso, TX wanted to promote its pain relief services, so it partnered with TEGNA Marketing Solutions and Simpli.fi to access unique location-based advertising solutions. Its goal was to drive visits to nine of its offices and report on the overall cost per visit (CPV). TEGNA leveraged Simpli.fi’s…Continue…