Category Archives: Case Studies

25	Aug
2020

Case Study: National Jewelry Retailer Shifts Marketing Strategy to Drive Online Sales with Simpli.fi

Case Study: National Jewelry Retailer Shifts Marketing Strategy to Drive Online Sales with Simpli.fi

08/25/2020

SHIFTING TO PROGRAMMATIC The COVID-19 pandemic drastically changed consumer shopping habits and how businesses operate. As brands with a strong brick-and-mortar presence focused more on e-commerce, many shifted advertising strategies to drive online sales. A large, national jewelry company with a strong retail footprint and an e-commerce presence partnered with Simpli.fi to do just that….Continue…

18	Aug
2020

Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices

Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices

08/18/2020

FIRST TIME OTT/CTV CAMPAIGN There are over 97 million homes in the United States with a connected TV device and that number is growing every year (Interactive Advertising Bureau). As the shift of media consumption continues, advertisers are increasingly eager to allocate budgets to OTT/CTV strategies. Recently, a national flooring company worked directly with Simpli.fi…Continue…