Category Archives: Case Studies

22
Aug
2019
Case Study: National Fast Food Chain Drives In-Store Traffic with Addressable OTT/CTV Advertising
Case Study: National Fast Food Chain Drives In-Store Traffic with Addressable OTT/CTV Advertising

08/22/2019

Suppose you could combine OTT/CTV advertising, addressable programmatic, and foot traffic attribution. This would be an incredibly powerful combination of granular, precise targeting and the ability to measure ROI—all in the most dynamic medium in the programmatic industry. Well, now you can. And this client did. Check out the case study below to see how…Continue…

06
Aug
2019
Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership
Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership

08/06/2019

OTT/CTV advertising and foot traffic attribution are two of the most powerful drivers in programmatic today. What if advertisers could combine the two and measure the impact of their OTT/CTV campaigns? Now they can. Check out the case study below to see how a national convenience store chain leveraged our industry-leading OTT/CTV targeting solution in…Continue…