Category Archives: Mobile

03
Jun
2020
Advertising Success During Economic Reopening Hinges on Localization
Advertising Success During Economic Reopening Hinges on Localization

06/03/2020

When it comes to COVID-19, we are currently in a fluid and unpredictable time. Some regions and cities are rapidly reopening, some are taking a more conservative approach, and some that initially reopened are pulling back. What this means for advertisers is that businesses are not reopening in a uniform way across the nation. Business…Continue…

15
Apr
2020
Driving & Measuring Online Sales at a Time of Decreased Foot Traffic
Driving & Measuring Online Sales at a Time of Decreased Foot Traffic

04/15/2020

As the COVID-19 outbreak continues and staying at home becomes the new normal, businesses are shifting strategies to drive online revenue to compensate for the decrease in foot traffic. On top of that, many retailers and other businesses have had to temporarily close their brick-and-mortar locations altogether. In these uncertain times, it is essential that…Continue…