Category Archives: Mobile

23
Sep
2020
Maximize Efficiencies with an Omnichannel Programmatic Strategy
Maximize Efficiencies with an Omnichannel Programmatic Strategy

09/23/2020

In today’s challenging environment, it’s more important than ever for media buyers to be able to seamlessly and efficiently execute advertising campaigns across many channels. Multiple partners can lead to major headaches for advertisers. Let’s take a look at some of the challenges advertisers are faced with, and how pursuing an omnichannel solution with Simpli.fi…Continue…

03
Jun
2020
Advertising Success During Economic Reopening Hinges on Localization
Advertising Success During Economic Reopening Hinges on Localization

06/03/2020

When it comes to COVID-19, we are currently in a fluid and unpredictable time. Some regions and cities are rapidly reopening, some are taking a more conservative approach, and some that initially reopened are pulling back. What this means for advertisers is that businesses are not reopening in a uniform way across the nation. Business…Continue…