At the end of the day, what matters to advertisers is ROI. So, when an advertiser asks, “What am I really getting with my digital ad buys?”, they expect answers. Marketers want to know that their campaigns are making a splash, and that they are driving brand awareness, in-store visits, and all-around ROI. Enter Simpli.fi….Continue…
|
19
|
Aug
|
2019 |
This article originally appeared in Multichannel News. By: Frost Prioleau, CEO and Co-Founder of Simpli.fi The increased usage of mobile smartphones over the last several years has ushered in a new era of digital advertising. Brands now use location data to target anonymous audiences based on where they are, where they have been and…Continue…