Category Archives: Mobile

24
Jan
2019
Commentary: Driving Business with Localized Mobile Advertising
Commentary: Driving Business with Localized Mobile Advertising

01/24/2019

This article originally appeared in Direct Marketing Magazine. By: Ryan Horn, Senior Vice President, Marketing at Simpli.fi The days of mass marketing are over. Consumers are demanding more targeted and relevant advertising. Enter mobile. Mobile advertising’s appeal is that it allows advertisers to leverage location data to better understand people’s real-world behaviour and to target…Continue…