Simpli.fi’s Chief Revenue Officer James Moore was one of this year’s speakers at the Georgia IC Marketing Summit, and participated in a panel discussion on mobile engagement. The Summit was held at the Ritz-Carlton in Atlanta, GA on February 12th, where 250+ Georgia-based brands came together to share fresh ideas, solve problems and making meaningful…Continue…
This article originally appeared in Direct Marketing Magazine. By: Ryan Horn, Senior Vice President, Marketing at Simpli.fi The days of mass marketing are over. Consumers are demanding more targeted and relevant advertising. Enter mobile. Mobile advertising’s appeal is that it allows advertisers to leverage location data to better understand people’s real-world behaviour and to target…Continue…