The Geo-Conversion Lift Dashboards that you’ve come to know and love are now available for all of your Addressable Geo-Fencing campaigns! Why does this matter for advertisers? With over 92% of shopping in the U.S. done in brick and mortar stores, it is now more important than ever for advertisers to have access to attribution…Continue…
Market Forces at Play Include the Growth of Mobile and Advancements in Location Intelligence In the past, the advertising industry as a whole tended to focus its spend on national campaigns. In recent times, the paradigm has shifted and advertisers have increasingly recognized the need to personalize and localize campaigns to specific target audiences. Targeting…Continue…