Addressable Advertising Solutions

Target relevant audiences with household-level precision—reaching homes nationwide through Simpli.fi’s addressable advertising solutions.

Achieve Next-Level Relevance and Precision

Simpli.fi’s Addressable Targeting puts over 126 million U.S. households within your reach at a 90%+ match rate.

 

As the market’s most advanced household-level targeting technology, Simpli.fi’s addressable advertising combines GPS and platline data with geo-fencing digital technology, enabling precise customization down to specific household addresses.

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Powerfully Precise

01

Target with Household-Level Precision

With Simpli.fi’s unstructured data, you can leverage any available data point to reach specific audiences at the household level using addressable digital advertising strategies.

02

Unlock Higher Match Rates

Improve campaign performance and extend your reach using your addressable CRM data paired with Simpli.fi’s 90%+ average match rate.

03

Customize Audiences in Real-Time

Plan, create, and activate custom audiences in real-time using Simpli.fi's Addressable Audience Curation tool and over 3,000 data variables for unmatched addressable ad performance.

04

Optimize with ZIP+4 Reporting

Refine every campaign using precise ZIP+4 reporting, complete with online and offline attribution—scaling your addressable advertising efforts nationally.

Case StudiesAddressable Targeting Maximizes Low-Cost Conversions for Gourmet Coffee Brand →
To target premium coffee drinkers, the brand used Simpli.fi's unstructured data to select users interested in 'Gourmet Cooking' and 'Luxury Life'. Simpli.fi's Addressable Audience Curation tool then identified 827,000 addresses in 190 ZIP codes within a five-mile radius of grocery store locations where the brand’s products were sold.

in-store visits.

for the initial cost per action.

for the retargeted ads cost per action.

Explore More Simpli.fi Solutions

Boost efficiency and effectiveness with an all-in-one programmatic media buying solution.

CTV

Tell relevant stories using the precision of programmatic and the powerful reach of television.

Addressable

Identify and reach precise households and addresses on a national scale.

Mobile

Hyper-targeted mobile reach using geo-fencing and time-stamped GPS data.

Video

Stream video ads across an exclusive list of premium publishers.