Geo-Fencing

The most advanced location-based mobile advertising technology based on specific geographic shapes.

Simpli.fi's geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. Simplil.fi purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, Simpli.fi's performance is unmatched.

Conversion Zones

Measure online to offline conversions with Simpli.fi's Geo-Fencing Technology.
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Event Targeting

Target users attending an event within a specific time frame.
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Simpli.fi's Geo-Fencing Advantages

Drive Mobile Performance & Mobile Reach
Measure Online to Offline Conversions
Target Event Locations During Specific Date & Time Ranges
Incomparable Scalability
Pinpoint Accuracy
Granular Localization Via Custom Shapes and Sizes
Variable Recency (Instant – 30 days)
100% Proprietary Technology
More Powerful and Accurate than GEO-IP Targeting
Identify High Concentrations of Customers
Location File Import and Export Capabilities

Identify high concentrations of customers.

Geo-Fencing Use Cases

Event
Targeting

Target customers who attended specified events with in a specific time frame.

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Customer
Loyalty

Target customers who have previously been to your brick and mortar location.

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Competitor
Locations

Target customers who have recently visited one of your competitor's locations.

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Custom
Audiences

Target customers that are within or have recently visited a specific Geo-Fenced location.

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Event Targeting

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers.

Benefits

Self Contained, Turn-key Event Targeting
Granularity down to the hour level
Audience building at precise locations with date and time parameters
Single or Multiple Locations Supported
Audiences are Portable and Reusable

Customer Loyalty

Target customers who have previously been to your brick and mortar location with promotional and loyalty offers. Customers who have shown interest in your products by visiting your location are critical targets for your marketing efforts.

Benefits

Convert customers who have already visited your location
Stay top of mind with previous customers
Gain product loyalty with promotional offers
Promote seasonal items, sales or events
Bolster rewards programs

Competitor Locations

Target customers who have recently visited one of your competitor's locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.

Benefits

Target customers who have expressed interest in a similar product
Increase market share by attracting the competitions customers
Launch price matching or promotional offers
Disrupt your competitor's efforts with compelling offers
Promote features or benefits that make your product superior

Custom Audiences

Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to only target customers that you know have been in a location that is relevant to your business or product for up to 30 days after they last visited.

Benefits

Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters
Select one or multiple locations to target based on proximity to your storefronts
Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods

Conversion Zones

Measure online to offline conversions with Simpli.fi's Geo-Fencing Technology

Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.

How Conversion Zones Work

A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor's store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser's locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser's ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser's ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

Conversion Zone Reporting

Impressions
Total Spend
Clicks
View Through Visits
Click Through Visits

Total Visit Rate (TVR)
Cost Per Visit
Daily Visits
Daily Total Conversion Zone
Visits

Event Targeting

Simpli.fi's Latest Innovation in Geo-Fencing Technology

Simpli.fi Advantages

Self-contained, turnkey Event Targeting solution.
Granularity down to the hour level.
A tool that builds audiences based on physical locations during specific date and time windows.
Incomparable scalability.
Fully automated process to run Event Targeting campaigns on single or multiple locations, dates and times.
Audiences are portable and reusable.

How Event Targeting Works

A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.