How The Desire For Transparency Drives The Need For Performance Marketing Solutions
In an economic downturn, teams are left trying to do more with less. That means advertisers are flipping over rocks they’ve rarely (or never) checked before to cut costs and enhance results. To do so, these advertisers are looking to their platform partners to provide transparent data and insights that can help improve their ROI.
What they need is a performance marketing vehicle built to enhance their advertising success. Simpli.fi’s performance marketing solutions, including its targetability and attribution, provide advertisers with precisely that. Learn how our standard of transparency, advanced targeting measures, and award-winning attribution help advertisers make the most of what they’re working with, no matter the economic climate.
HOW ADVERTISERS DRIVE THE NEED FOR PERFORMANCE MARKETING SOLUTIONS THROUGH A DESIRE FOR TRANSPARENCY
In Twilio’s 2022 State of Personalization report, the survey found 60% of respondents valued transparency as the most important trait of a brand. This remains especially true in advertising. The platforms we work with must value transparency at the core to meet the needs and demands of its customers across the industry.
Simply put, performance marketers increase their value when working with transparent platforms. That’s because they know and understand the means to the end of their advertising strategies. They target with precision and receive granular insights. They know what’s working, what’s not, and how to make real-time optimizations. This helps reduce waste, which cuts costs, and allows them to focus their efforts where performance is best.
It’s hard to do that if you don’t receive the data necessary to understand these aspects with clarity. That’s what transparency does. Platforms that lead with transparency put their advertising partners in the driver’s seat, allowing them visibility into every possible opportunity to maximize their returns. At its core, calling attention to transparency places a heavy emphasis on performance marketing.
WHY TRANSPARENCY IN TARGETABILITY & ATTRIBUTION CREATES A VALUE OPPORTUNITY WITHIN PERFORMANCE MARKETING
Behind every successful advertising strategy is a clearly-defined, reachable target audience. When media buyers partner with platforms proficient in targeting distinct audiences with precision, costs go down and returns go up. This performance marketing approach allows agencies, brands, and media organizations to enhance their advertising success.
Simpli.fi offers precise targetability at scale through a variety of strategies. Most of our targeting solutions fall into the following categories: intent-based/behavioral, location-based, demographic, and/or first-party data. In all these areas, we offer transparent targeting capabilities. Whether you’re targeting specific keywords, locations, demographics, address lists, or inventory, our campaign setups clearly define your target audience every time.
While clear targeting helps start campaigns off right, it’s transparent measurability that completes the value loop.
You can have the right idea and strategy, but what good is it if it’s not clearly measurable? Transparency in attribution allows advertisers to see real-time campaign performance, where they can make meaningful adjustments that save time and money. Simpli.fi’s advanced attribution solutions do exactly that. We offer online and offline conversion tracking with a full suite of ROI reporting tools for every campaign. With flexible service models, every advertiser on our platform can put those insights to work, adding more value and reducing costs.
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