Political CTV: Simpli.fi's Solution for Reaching Audiences With Connected TV
Last month, we shared how Simpli.fi provides remarkable value for political advertisers. Today, we combine those benefits with the power of connected TV advertising. Enlist our 90%+ match rate, dedicated service model, and leading data provider integrations. Double-down and reach users at home streaming TV content on their connected devices. Use this combination to generate greater performance with massive scale.
REACH MORE OF YOUR ADDRESS LIST WITH POLITICAL CTV ADS VIA OUR 90%+ MATCH RATE
Viewership remains high with connected TV inventory. And the eyes of those viewers are at home. With Simpli.fi’s addressable CTV solution, target TV viewers at the household-level. Our addressable technology allows for address-level targeting with a 90%+ match rate. This near-perfect match rate maximizes reach in-market with your target audience.
Additionally, our first-class address matching technology applies to in-house and purchased lists. In other words, we can ingest your CRM data, enlist data from a trusted data provider, or curate a list for you. Our partnerships include Aristotle, Data Trust, L2, Tunnl, Acxiom, i360, TargetSmart, and more. With our superior match rate, reach more of your address list (or a whole new audience of users) with no added cost. This helps drive down total cost, while reaching more users with relevant ads.
Examples of some of the leading political data providers already integrated with Simpli.fi amongst many others.
PLAN, CREATE, & ACTIVATE CUSTOM AUDIENCES IN REAL-TIME FOR POLITICAL CTV CAMPAIGNS
With our in-house tool, you can plan, create, and activate custom audiences in real-time. Define your audience choosing from over 700+ demographic variables. Include or exclude factors like age, income, interests, hobbies, occupation, and voter status. And apply these targeting parameters with scale across national, state, and local levels.
For political CTV advertisers, this valuable resource creates another opportunity for audience engagement. For example, political candidates in national, state, and local elections can target voters. We can reach users at the household-level based on their voting party affiliations. Additionally, cause-related advertisers can reach users based on interests, hobbies, and occupations. Our addressable audience curation tool provides plenty of options for political advertisers.
EXPERIENCE UNMATCHED POLITICAL CTV REPORTING WITH ONLINE & OFFLINE ATTRIBUTION
When paired with CTV, our advanced analytics power insights for successful campaigns. With online and offline attribution capabilities, we support reach, branding, and performance-based campaigns. For political advertisers, we can do the following:
Online attribution allows for tracking form fills, email registrations, donations, and more. Our transaction value reporting associates a dollar value with each individual transaction. For example, we can track fundraising and donations tied to your political CTV ads. Or, we can track volunteer registrations, supporter sign-ups, and more.
Offline attribution correlates foot traffic with CTV viewership in real-time. That is to say, political advertisers can track physical visit metrics from their CTV ads. Some in-person events to follow include polling locations, town halls, and rallies. Attribute the difference your political CTV efforts make with in-person gatherings. And, do so in a visually-appealing way to make data easier to use, consume, and interpret.
BUILT TO HANDLE POLITICAL CTV ADVERTISING WITH SPEED, AGILITY, & ACCURACY
Finally, let our politically-dedicated service team turn high-volume tasks around with ease. We created an internal team with the sole focus of servicing political advertisers. They’re built to handle an abundant task volume with excellent speed and accuracy. Through fully-managed and self-service options, our platform solves an array of service needs.
To that end, Simpli.fi offers political advertisers massive value through CTV advertising. We offer advanced targeting, unmatched reporting, premium inventory, and a dedicated service model. All built to handle political advertising with speed, agility, and accuracy.
Ready to partner with Simpli.fi for political CTV advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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