Telecom Brand Credits Simpli.fi for Boosting Store Traffic & Sales
In the world of telecommunications, running an effective advertising campaign that generates store traffic and boosts sales is a constant challenge. With various channels at your disposal, finding the best approach can be a daunting task. However, one telecommunications company recently found success by partnering with Simpli.fi to develop and execute a multi-regional strategy.
QUICK 24-HOUR CAMPAIGN SET-UP
When this major telecommunications company planned a three-day national advertising campaign over a crucial sales weekend, they turned to Simpli.fi for best practices and campaign recommendations. The objective was clear: increase foot traffic to hundreds of retail locations and measure visits at the individual store-level. Not only that, but the advertiser aimed to achieve a Cost Per Visit (CPV) of $10 or less. Despite the tight time frame, Simpli.fi efficiently set up the campaign with two distinct targeting tactics: Geo-Fencing with Conversion Zones and Keyword Search Retargeting.
COMPETITOR CONQUESTING AND IN-STORE ATTRIBUTION
To gain an edge over the competition, the team first focused on reaching users who had expressed interest in mobile phones. By targeting visitors of competitor stores using Simpli.fi’s Geo-Fence with Conversion Zones solution, they were able to capture an audience of active shoppers for retargeting. Identifying 2,000 competitor locations near their stores, Simpli.fi’s geofencing technology drew target fences around each one, ensuring a strategic conquesting strategy.
Aligning with the sales event weekend required targeting users within a specific timeframe. Simpli.fi’s time & date recency setting allowed for gathering users within a set time of the day and then retarget them instantly or up to 30 days later. In addition, the advertiser wanted to track in-person conversions to each store. Simpli.fi’s conversion technology drew Conversion Zones around hundreds of the brand’s locations, enabling accurate measurement of the number of people who visited a target fence, were served an ad, and then visited one of the advertiser’s stores within the three-day sales window.
ONLINE BEHAVIORAL TARGETING PRIOR TO SALES EVENT
In addition to competitor conquesting, Simpli.fi implemented Keyword Search Retargeting to capture a custom audience of users actively searching online for relevant keywords related to mobile phones. With custom keywords, including terms like new phones, mobile phone plans, iPhone, Android, and more, they were able to create a comprehensive audience for retargeting. Throughout the three-day campaign flight, Simpli.fi closely monitored and optimized the campaign for maximum performance and efficient spending.
MEASURING PERFORMANCE OF LOCALIZED TARGETING
Simpli.fi’s ability to deliver performance on localized national campaigns proved to be a game-changer for the advertiser. Unlike platforms that rely on pre-packaged segments and national targeting, Simpli.fi offered a tailored approach. Our dedicated client success team flawlessly set up the campaign, creating thousands of geo-fences and integrating targeted keywords in less than 24 hours.
With granular reporting at the national, regional, and store levels, the advertiser gained complete transparency into the campaign’s performance. This allowed each of the five regional marketing teams to independently assess their respective performance throughout the duration of the campaign. All teams unanimously attributed the increased store visits to the success of the advertising campaign.
STELLAR RESULTS AND UNPRECEDENTED SUCCESS
The outcome of the three-day weekend campaign far surpassed expectations.
The campaign achieved a remarkable Cost Per Visit (CPV) of $2.90, more than three times lower than the initial goal of $10.
Additionally, the team successfully tracked over 2,760 in-person visits to the stores. The campaign also achieved a commendable Click-Through Rate (CTR) of 0.21%, indicating a high level of engagement with the advertising material.
The success of this localized ad campaign with Simpli.fi has undoubtedly proven the immense potential of programmatic advertising strategies, especially when implemented with a diverse range of targeting tactics. By focusing on competitor conquesting, in-store attribution, and online behavioral targeting, this major telecommunications company was able to achieve outstanding results in driving store traffic and increasing sales.
In the ever-evolving landscape of advertising, it is becoming increasingly clear that personalized, localized campaigns are the key to success. Through their partnership with Simpli.fi, this telecommunications brand was able to effectively reach their target audience, drive foot traffic, and ultimately, boost their bottom line. Such achievements highlight the power of strategic and data-driven advertising approaches, promising a bright future for marketers in the telecommunications industry.
Ready to take your campaigns to the next level?
Contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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