What's New in Cookieless Solutions? Part 2
Audience Targeting
Writer: Luis Reyes
Date: July 11, 2024
Welcome back to part 2 of our cookieless solutions series! In our previous conversation, we dove into the location-based tactics that form the backbone of Simpli.fi’s suite of cookieless solutions.
While location data remains crucial in preparing for the cookie’s deprecation, we recognize that it can’t be the sole strategy to guide your audience’s customer journey. Just as your audiences are diverse and multifaceted, so too should be your partner’s targeting tactics—cookieless or not.
Today, we’ll explore the sophisticated audience targeting methods within our suite of cookieless solutions.
PROGRAMMATIC GUARANTEED
Let’s kick it off with Programmatic Guaranteed. Amplify your advertising impact with Simpli.fi’s Programmatic Guaranteed CTV solution. This feature offers direct access to exclusive CTV ad inventory at a fixed rate, ensuring premium placements and guaranteed impressions. Our targeting capabilities enable advertisers to reach their desired audience based on demographics, geographic location, content genre, network, and more. Interested in learning more about it? Download our data sheet to learn about the benefits including:
- Access to Premium Exclusive Inventory
- Guaranteed Impressions and Inventory
- Targeted Reach
- Efficiency and Automation
- Unified Reporting within Simpli.fi’s Report Center
- Unmatched Customer Support
With the vast array of exclusive inventory available through this tactic, early activation is crucial so you have your pick.
FIRST PARTY CRM ATTRIBUTION
A powerful tactic we’ve perfected is First Party CRM Attribution. CRM first-party data can be leveraged to target audiences without relying on cookies. Advertisers can bridge offline data to the online realm via this targeting strategy. It allows advertisers to upload data from existing or purchased databases (names, emails, phone numbers, & more) into the Simpli.fi platform, targeting those users as they browse the web.
Another approach for targeting worth considering for its layering capabilities is device & OS filtering. Imagine you have a niche product; you might want your campaign visible only on Smart TVs or targeting a specific operating system like iOS vs. Android. With our platform, you can fine-tune these details, optimizing campaigns to ensure maximum impact on the most effective devices.
3RD PARTY SEGMENTS WITH LIVERAMP INTEGRATIONS
In addition to Simpli.fi’s proprietary cookieless solutions, we offer a broad range of additional capabilities. Such as our partnership and integration with LiveRamp, through this we gain access to thousands of third-party segments that do not rely on third-party cookies.
Last but certainly not least, a highly effective cookieless tactic is allowlist & blocklists, which lets our partners select specific domains for their campaigns. Whether it’s pre-selected sports and entertainment domains, news & media or other allowlists available, you have the control to filter and decide where your campaigns will be served. Need to make adjustments? Our award-winning client success team is always ready to help you find the perfect mix for your targeting strategy.
THE FUTURE WITH SIMPLI.FI
At Simpli.fi, we understand that the complexities of a cookieless future are still evolving and opinions on the outcome vary. Our mission is to position ourselves as a trusted partner through every step of this journey. Whether you require location-based solutions, precise audience targeting, or tailored strategies for unique campaigns, Simpli.fi is here to collaborate and innovate with you. Together, let’s shape the future of advertising with the solutions mentioned here and other capabilities we offer.
Ready to talk about your cookieless future?
Reach out to us in the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps. Can’t wait to hear from you!
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