Winning Hearts & Homes: Reach Voters With 90%+ Match Rates
In every election cycle, each vote carries weight, but in 2024, Simpli.fi is here to make your political advertising strategy the most effective yet. Your candidate, political party, or cause can benefit from our distinctive blend of addressable and political targeting capabilities. We can help you expand your base of potential voters who are likely to support your candidates.
Read on to see how Simpli.fi can help you grow your rolls of likely voters through our unique combination of addressable and political targeting capabilities.
Advanced Features for Political Campaigns
Simpli.fi has a greater than 90% match rate on addressable lists, which means you can be confident that we’ll reach the CTVs, mobile devices, and laptops associated with the most important households for your political advertising efforts.
Simpli.fi’s addressable targeting solution offers direct upload functionality, which saves time, money, and energy.
This feature allows for direct address list uploads, which can go through upload and activation phases in a single day.
Thanks to our extensive partnerships with leading political-data providers, you can also customize your ads to the interests of voters in each household. Our partnerships include such providers as: L2 Data, Aristotle, i360, The Data Trust, TargetSmart, Tunnl (DeepRoot), and Alliant.
Public opinion moves at a steady clip, which means you can’t afford long delays in activating your campaign. Don’t worry, we won’t keep you waiting. We offer same-day upload and activation of lists. These advanced features help drive success with political campaigns.
Addressable Geo-Fencing: Your Best Get-Out-The-Vote Tool
Simpli.fi’s addressable targeting solution reaches more than 126 million specific households across one or more digital devices, based on your first-party data, such as voter rolls. That means you can target the CTVs, desktops, laptops, and mobile devices associated with a specific household with your political ads.
All of these households are reachable via addressable geo-fencing, which lets you target households based on their physical address. This solution pairs GPS and plat-line data to identify the exact property locations you want to target. This precision means you won’t waste ad spend on nearby households, only on the ones you want to bid on.
And, you have the flexibility to target households within a single zip code or congressional district for local races, or across the entire nation for national ones.
You can use your own list, or leverage Simpli.fi’s proprietary addressable planning tool. This tool creates and curates addressable audiences based on first-party CRM lists or over 3,000 data variables, including age, income, and education.
Powerful Combinations that Lead to Tangible Results
Races are as complex as they are competitive. Reaching the right voters effectively requires some finesse. Simpli.fi offers a variety of targeting capabilities to reach the voters you need for your political candidate to succeed. Options include:
- Matching voter rolls to specific households for get-out-the-vote messages. You have a list of addresses of voters, our geo-fencing ensures you target voters you want to reach most.
- Target specific ZIP codes and precincts with messages in support of local races and ballot initiatives.
- Integrate CRM data from leading political data providers with our industry-leading programmatic solutions to create custom messages that speak to the interest of each household.
- Target the mobile devices of voters at home and on the go to enhance your impact with specific audiences.
Start Activating Your Voters
Our high match rates, same-day upload, and activation capabilities, as well as our customized data elements, industry-leading targeting, and strong data-provider relationships make Simpli.fi a valuable partner for political campaigns looking to execute effective programmatic advertising campaigns.
The stakes are high this election cycle. To win, your candidate needs to focus on the right voters in the right locations as efficiently as possible. Our 90%+ match rate, household-level targeting, premium audiences via data partnerships, and same-day direct upload and activation will be the ticket to success in 2024.
Ready to win?
To get started, complete the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for the next steps.
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