06
Apr
2021

Linear TV Buyers: Achieve Incremental Reach with the Full Power of Digital

04/06/2021

If you’re an advertiser working in or with linear TV at all, you’ve probably heard the term “incremental reach.” Quite simply, it’s the ability to extend your audience by reaching consumers you are or would be unable to reach through linear TV ads. So, why is this so important?

The short answer is, consumers today spend a lot of time viewing media that’s not on linear TV. Cord-cutting in particular has played a big role in moving eyeballs away from traditional linear programming. By 2022, it’s predicted that 55% of Americans will have cut the cord (Tech Crunch). That’s more than half of the nation that will no longer be able to be reached with linear TV buys. With that in mind, it’s clear that incremental reach is no longer a luxury—it’s a necessity.

Below, we’ll take a look at some industry stats and insights, then explore how Simpli.fi helps linear buyers achieve incremental reach with our OTT/CTV advertising solution.

Reaching the Right Consumers at the Household-Level

Incremental reach doesn’t mean much if you’re not getting your ads in front of the right consumers. This is where our unsurpassed household-level targeting comes into play. With Simpli.fi’s Addressable Audience Curation tool, advertisers can curate their ideal audience based on over 500+ location and demographic variables that fit their ideal target market and serve households OTT/CTV ads on the big screen in the living room and/or across other small screen devices within the household.

Additionally, Simpli.fi advertisers have access to our massive reach and can successfully reach 90% of all AVOD homes in the U.S., allowing you to build and execute campaigns using a single source for any market.

On top of that, we can target each household with ease via all designated TV markets / sub- markets nationwide regardless of the local MVPD. No longer do you need to work with multiple suppliers to find the designated TV market scale and targeting you require. We have the reach and can execute with ease.

Since we can target your audience all the way down to the household-level, gone are the concerns of in-market delivery. With Simpli.fi, we serve 100% in-market guaranteed resulting in no wasted impressions.
 

Taking the Guesswork Out of It

Incremental reach through OTT/CTV advertising may sound great in theory, but how do you know whether it’s actually making an impact? With Simpli.fi’s attribution capabilities and advanced metrics for all OTT/CTV campaigns, you’ll never have to guess when it comes to ROI.

 

Attribute Online Browser-Based Conversions for Any Size Campaign: Track online conversions, such as visiting an advertiser’s website, completing a form-fill, adding a product to a shopping cart, purchasing a product, and more.

Real-Time Foot Traffic Attribution and Lift Reporting for Any Size Campaign: This type of reporting can be deployed on all campaigns, including OTT/CTV. This is true store-level reporting for campaigns ranging from one location to thousands.

Addressable Campaign Conversion Reporting at Zip+4 Level: With this reporting, advertisers get actionable data and insights on campaign performance as granular as one side of a street or specific floors in multi-floor buildings.

CTV Device-Level Delivery and Performance Reporting: This lets advertisers target and report on specific CTV devices consumers are accessing, providing actionable data and insights on web enabled content consumption access points.

 

 
Ready to extend your reach and expand your audience with the most powerful OTT/CTV advertising solution on the market?.
Reach out to us at hi@simpli.fi to get started.